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Buyers

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Submitted By dreammaker
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Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. The organizational buyers of the Diabetic medication are pharmacies, and hospitals. Organizational buyers are also group purchasing organizations, ”The hospitals and local pharmacies can join the group purchasing organization to get a better price on purchasing large volumes of drug products.”(Jacobsen &Wertheimer 2010) Another organizational buyer is “wholesalers who purchase medication to be kept at their distribution centers and sold to members of a group purchasing organization.” (Jacobsen & Wertheimer 2010) The Government is also an organizational buyer. The end use buyers or consumers would be the patients or parents of children who are diabetic. There are many factors that influence the purchasing decision of both the organizational buyer and the end use buyer or the consumer. The first factor that influences the buyer is that of price. How much will this medication cost and how many do they get for that price. In dealing with hospitals, the military and local pharmacy is that of inventory. These organizational buyers need to know the length of time it takes for orders to be delivered. The Military with troops across the world need to have medications that the men and women of the armed forces need with them not back at the pharmaceutical company. In some hospitals and the military clinics and hospitals these organizations have contracts with pharmaceutical companies for the medication coverage. Organizational buyers also have budgets that they adhere to. This is especially true for the United States military. “Last year, the Pentagon spent more on pills, injections and vaccines than it did on Black Hawk helicopters, Abrams tanks, Hercules C-130 cargo planes and Patriot missiles — combined. “ J. Schwartz 2012)

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