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Buying Behavior of Perfume

In: Business and Management

Submitted By Nejumudeen
Words 3945
Pages 16
A PROJECT REPORT ON “USER BUYING BEHAVIOR TOWARDS PERFUME”

INTRODUCTION

In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc. We also came to know which particular brand of perfume is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much perfume they use, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report we have tried to explain the entire research and facts product wise.

Advantages of Marketing research

Indicates current Market Trends

Marketing Research keep business unit in touch with the current market trends and offer guidance for facing market situation with confidence.

Pinpoints deficiencies in Marketing policies

Marketing Research pinpoints the deficiencies as regards product, pricing, promotion, etc. it give guidance regarding different of marketing. They include product development, branding, and packaging.

Explains customer resistance

Marketing Research is useful for finding out customer resistance to company’s products. Remedial measures are also suggested by the researcher to deal with the situation. This makes the product and marketing policies agreeable to consumers.

Suggests sales promotion techniques

Marketing Research enables a manufacturer to introduce appropriate sales promotion techniques, select most convenient channel of distribution, suitable pricing policy for the products and provision of discounts...

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