...being made out of potentialities plus environment, and no one, not even Macbeth himself, can know all his inordinate self-love whose actions are discovered to be-and no doubt have been for a long time-determined mainly by an inordinate desire for some temporal or mutable good. Macbeth is actuated in his conduct mainly by an inordinate desire for worldly honors; his delight lies primarily in buying golden opinions from all sorts of people. But we must not, therefore, deny him an entirely human complexity of motives. For example, his fighting in Duncan's service is magnificent and courageous, and his evident joy in it is traceablein art to the natural pleasure which accompanies the explosive expenditure of prodigious physical energy and the euphoria which follows. He also rejoices no doubt in the success which crowns his efforts in battle - and so on. He may even conceived of the proper motive which should energize back of his great deed: The service and the loyalty I owe, In doing it, pays itself. But while he destroys the king's enemies, such motives work but dimly at best and are obscured in his consciousness by more vigorous urges. In the main, as we have said, his nature violently demands rewards: he fights valiantly in order that he may be reported in such terms a "valour's minion" and "Bellona's bridegroom"' he values success because it brings spectacular fame and new titles and royal favor heaped upon him in public. Now so long as these...
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...Can a really committed cross-cultural worker burn out? Not only can committed cross-cultural workers burn out, but the more committed they are, the more likely they are to burn out. If people slip through the screening process with major motives of travel and excitement, they can succeed at that quite readily. However, the more "ideal" cross-cultural workers are, with hearts to win people to Christ, concern for others, and high expectations, the more likely they are to burn out. A related question is, "Can first-term cross-cultural workers burn out?" Again, the answer is that they are at greatest risk for burnout. The time of greatest risk for burnout in any people-helping occupation is the first five years on the job. That is exactly the time frame of the first term and language school in most agencies. This new worker is filled with idealism and high expectations. When reality begins to set in, the first-term cross-cultural worker begins to burn out. What are the effects of burnout? Many pay the price when cross-cultural workers burn out. It affects everyone who comes into contact with them. Personal: In addition to the emotional and physical exhaustion, one may experience disturbed sleep, nightmares, illness, depression and sometimes resort to drugs or alcohol. Family and other cross-cultural workers: Cross-cultural workers burning out begin to expect perfection from others. This leads to impatience, bickering, and fighting at home and in the office. They are available...
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...Exchange School Donghua University Undergraduate Research Project: Motivations for impulsive buying behavior and the effective marketing strategies selling grocery products Case: CITY SHOP By: Ilja Khanan Nationality: Germany Major Business Administration Student ID: 113110246 Supervisor: Nikola Zivlak Date: June 2014 Abstract For over sixty years, marketers and consumer researchers have studied Impulsive-buying behavior. Today, 30 to 60% of all purchases are impulsive in the USA (Crawford & Melewar 2003) for different product categories and it is considered to have a $4.2 billion annual volume. That’s why it is becoming more important for marketers to understand how people can be influenced when shopping in order to increase revenues and profits. Millions of dollars are spent on in-store marketing efforts. Over the years, different models have been created for marketers to better understand the key drivers that lead to impulsive buying. This dissertation is written for the retailer or marketer who will adjust their marketing strategies to capture the opportunities of the consumer impulse purchases. This dissertation focuses on City shop and the strategies they use to encourage impulsive buying behavior. The thesis will cover the following topics in regard to impulsive buying: - Factors and influences that lead to impulsive buying behavior? - The different promotional approaches used by marketers? - What personal traits...
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...friends and family discounts … free shipping if you spend over $150! For an estimated 6% of Americans with compulsive buying tendencies, this is a tough time of the year. "The whole culture conspires against us in the holiday season," says April Lane Benson, a Manhattan psychologist who has treated compulsive shoppers for 15 years. Besides tempting sales, pressure to top last year's gifts and the urge to shop for oneself, she says, "the holidays bring up a lot of unfulfilled longing for some people—and that's one reason why they shop, as a salve for disappointment." While the stereotypical compulsive shopper is traditionally a woman in her 30s, experts say the ease and speed of Internet shopping is luring more men and more young people. Over Black Friday weekend, men outspent women $484 to $317, on average, according to the National Retail Federation. Men also spent an average of $200 online—twice as much as the average woman. In a 2005 survey of 195 U.K. teenagers, who grew up with the Internet, 44% showed signs of compulsive shopping habits, according to research published in the British Journal of Psychology. "The Internet is dangerous for compulsive buyers in two ways," says psychiatrist Elias Aboujaoude, director of the Impulse Control Disorders Clinic at Stanford University School of Medicine. Transactions move so quickly, it is hard to pause to reassess the buying urge, he says. The Internet also lets people dissociate from reality and assume a grandiose alter-ego fueled by virtual...
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...While stationed at a Navy special warfare command I was in charge of the boat shop. In the boat shop we conducted preventive maintenance and any type of repairs that where mission essential. My co-worker had just finished rebuilding an outboard engine that had multiple problems, it took use about two week to rebuild the engine at return it to its running glory. My shop set out for the operational test of this boat, as always I gave a detailed brief to my crew. I instructed my lead mechanic Kevin to come with me on the safety boat and gave Steve the helm on the test boat. Prior to us placing the boats into the water I instructed Steve to be gentle with the boat; it had a few hours of break-in or run-in time that needed to be completed prior to opening it wide and completing the operational test. I informed Steve that he needs to keep an eye on the oil pressure and the RPM gauge to insure that the engine was running as designed. Steve was a seasoned Navy engineman but not a skilled mechanic, I stressed the importance to him and the only words out of his mouth was “don’t worry I got this.” We started out into the water and everything was working as designed, I kept in contact with Steve via a hand held radio, and he kept reading me the engine RPM’s and oil pressure. I would gather the information and analyze the data, and radio back to him that it was ok to continue. This went on for hour and no problems to report. I gave Steve permission to do a full power run and stressed to him...
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...every 30 adults suffer from compulsive shopping, it can be described as the human mentality of compulsive consumption, whether or not it is crucial for their needs or not. It is also stated as a mental disorder, referred to as oniomania, buying mania, compulsive consumption, compulsive shopping and addictive or impulsive buying. Marketers have always emphasized on how to encourage this consumption pattern among all consumers. A recent search has shown that in the area of disease theories, a model that is dominant metaphor used to increase both the drug addiction and alcoholism in many treatment program such as Alcoholics Anonymous. Within the market three characteristics have showed the common symptom of compulsive shopping that includes the presence of a drive, impulse, or urge to engage in the behavior, denial of the harmful consequences of engaging in the behavior and repeated failure in attempts to control or alter the behavior. The primary criterion to determine whether buying behavior is innocuous or potentially compulsive buying is whether or not such behavior is causing disruption in the normal life of the individual. One aspect of looking this is that it is an impact of marketer who is putting up such deals that their urge to buying the products is increasing. This can be explained by taking an example, a company is offering an exchange offer on a product and the extra payment has to be made through EMI than it is easier for any individual to buy as the payment has...
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...Are You a Shopaholic? 3 Steps To Fixing Your Addiction 1 Posted June 26, 2012 by Danica Saarah Nelson in Advice “The first step to recovering is admitting you have a problem,” is a cliché we hear all the time. But do you see overspending on constant shopping trips as a crucial life issue that’s nearly as harmful as drugs or alcohol? It can be! Spending your disposable income on unnecessary items (especially when they’re charged to your credit card) is a surefire way to an unsuccessful and unhappy future. Below are the first three steps you can take to curing your illness. Step 1 – Remove Yourself From ALL Mailing Lists It’s hard, but it’s the easiest way to avoid succumbing to the temptations of spending money on something you wouldn’t have otherwise if you weren’t victim to that specific e-mail. If you REALLY want to get exclusive information on a sale or get your hands on a coupon code, a simple Google Search will do the trick. Removing yourself from every mailing list you’ve subscribed to is your first step towards curing your spending habits! Step 2 – Ditch the Plastic. Adopt the Paper! This one is pretty simple. All you have to do is take your Credit and Debit Cards out of your wallet. People essentially spend less when they’re using cash because they can see for themselves how quickly it can decrease as opposed to when you’re using plastic, you just swipe and go. Ever change your mind about purchasing something because you don’t want to break your $20? Then...
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...committed to cultivating a spectacular wardrobe and could spend thousands of dollars on a pair of shoes or a designer dress without a gram of guilt. Going shopping was part of the routine for the protagonists of the program and Carrie became a fashion icon that illustrated the relationship between women and shopping. Is it true that we shop more than men, that shopping pleases us on a bad day or we have this uncontrollable urge? Researchers agree that its much more than opening the wallet and removing the card. In fact, women complete many of the visits to a store or mall without purchasing anything. That’s because for women these visits also symbolize entertainment, creativity, pleasure and independence. Which matters much more than just buying, says Patricia Huddleston, consumer specialist at the University of Michigan, in her book behavior Consumer Behavior: Women and Shopping. But is there such thing as too much shopping? Shopping addiction is characterized by an uncontrollable urge to buy unnecessary and superfluous products and when the wild and compulsive consumption exceeds the financial capacity of the person it is when the problems begins. In this post we will see what is Compulsive Shopping Disorder, its main problems and how we can overcome it. What is shopping addiction? As mentioned earlier, shopping addiction is an uncontrollable impulse to buy products that a person does not need. This disorder ends up creating a relationship of dependency and tolerance...
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...Shopaholic Tomas Garcia Newberry College Submitted in partial fulfillments of the requirements for BUA 311-Business Ethics Octuber 2, 2015 Semester and Year: Fall, 2015 Address: 2100 College Street City, State, Zip: Newberry SC, 29108 Email: tomas.garcia@newberry.edu Instructor: Gerald Seals Abstract This paper discusses how compulsive spending fits the ethical issue of compulsive behaviors and describes the different ways compulsive consumption can be manifested. Addictive behaviors are characterized by the ability to produce immediate satisfaction or relief from any discomfort. Addictions begin as pleasant behavior but later in variable term for each of them, enslave the subject who feels compelled to repeat, despite the discomfort that you are causing, and may provoke some conflicts. If the person is caught in this repetitive behavior, he finally created a real addiction. We talk about addiction when an addictive behavior so largely it involves the subject that leads to a dependency. Conspicuous consumption is becoming a cultural problem in the society, leading to crippling consumer debt and our consumption is unsustainable both economically and environmentally. Consumerism goes hand-in-hand with a compulsive attitude. This compulsive attitude is a pathological behavior and is considered as physiological dependence, or a behavior addiction. It is considered a recurring behavior, which despite attempts to resist the urge occurs. A behavior is considered...
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...that is a basic requirement of any human being, but when it is a specified luxury brand it is an acquired need as it is a general perception of the people and considered luxury good. As we talk about goals, the first statement about acquiring a piece of clothing is a generic goal going forward to the second statement it specifies blue jeans from LEVIS which is more of a product-specific goal Q2. There has been extensive research regarding rational versus emotional motives during purchase. Explain these two motives. Supporting your answer with examples, explain how you as a consumer buy products using these two different motives. (4 marks) ANS) When a buyer decides to purchase a product without thinking over the matter logically and carefully (i.e., without much reasoning), she is said to have been influenced by emotional product buying motives. Emotional product buying motives include the following: 1. Pride or Prestige: Pride is the most common and strongest emotional buying motive. Many buyers are proud of possessing some product (i.e., they feel that the possession of the product increases their social prestige or status). In fact, many products are sold by the sellers by appealing to the pride prestige of the buyers. For instance, diamond merchants sell their products by suggesting to...
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...(Name) (Instructors’ name) (Course) (Date) What motivates consumers to buy products? Introduction Consumers are people who buy, purchase or rent items/products and services. They are the core of any given business. It is because of customers that businesses are running. All companies need customers to fulfill their objectives and goals. Today’s world is full of products and services of the same type, but different qualities and companies producing them. Because of this, consumers have to make decisions on what products to buy. In order to buy products, consumers need to be motivated hence; make the decision of buying the item. Consumer behavior is a subject of importance in business. Attitude, motivation, perception are some of the aspects that make consumers buy products. According to psychologists and sociologists, the utmost feature that explains why consumers buy products is motivation, but the question of what motivates them to buy products has been a confusing factor. This is because people have different traits and beliefs. Motivation refers to as the driving force that makes individuals act the way they act. It is identified as the inner drive that reflects goal oriented arousal. It includes both positive and negative factors that direct a person’s behavior (Burrow and Bosiljevac, 160). Background information on motivation Motivation is a study that has been researched in detail because it entails human behaviors on certain issues....
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...consumer needs and wants by treating each customer as unique and offering products and services to suit his needs and creating a life time value and relationship with him. (Nair 2004; 3) Marketers have come to realize that their effectiveness in meeting consumer needs directly influences their profitability the better they understand the factors underlying consumer behavior, the better able they are to develop effective marketing strategies to meet consumer needs. (Assael 2001; 3) Today, the digital revolution of the market place allows much greater customization of products, services, and promotional messages than older marketing tools. Digital technologies enable marketers to collect and analyze increasingly complex data on consumers’ buying patterns and personal characteristics. Over a period of a decade, the digital revolution has introduced several drastic changes into the business environment:...
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...Motives and their influence on consumer’s online behaviors INTRODUCTION In this research the focus of study is to examine what are the behaviors of consumers and what factors influence them to behave in such way. The study basically revolves around social media usage. The growing trend of using technology has changed the behaviors of people and they are now spending more time on social media. The consumer behaviors may have significant effects on company’s sales and performances. Consumers are taking part in online communities and online pages formed by companies for rating and commenting about the products. Might be possible that this commenting or rating is the result of good or bad buying behavior of that customer. It is becoming important now for a sustainable position in market to have time to time updates in business process by examining customer’s feelings and emotions through social sites where customers are becoming active day by day through commenting, rating, reviews and discussions. Online buying is another behavior that has changed the traditional way of buying products. The trend of using social media for purchasing goods and expressing buying experience online is increasing day by day. The increasing no of online buyers indicates change in customer buying behavior. customers are now urging towards buying goods online for the sake of...
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...MARKETING NOTES AND COMMUNICATIONS Why Do People Shop? Do people shop simply to make purchases? considerations that are unrelated to an actual purchase? other than his or her need for products or services. EDWARD M. TAUBER Are some shopping trips motivated by The results of an explora- tory study of shopper motivation suggest that a person may shop for many reasons 'T'HE field of consumer behavior has experi-•- enced a dynamic period of growth over the past 10 years. It is frequently overlooked, however, that this broad area consists of three distinct activities: shopping, buying, and consuming. Considerable progress has been achieved in identifying the behavioral dimensions of buying, and a number of theories of buying behavior have been postulated. However, less is known about the determinants of consuming and shopping which are also of substantial theoretical and managerial importance. This article attempts to encourage behavioral research and theory building concerning shopping behavior by presenting some exploratory research findings on the question of why do people shop? Numerous writings have been directed to this question. For example, researchers have suggested that shopping is a function of the nature of the product,' the degree of perceived risk inherent in the product class,^ and the level of knowledge or amount of information about alternatives.'' All of these answers are directed at the question, "Why do people shop in more than one store?" (comparison...
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...want. Motives for purchasing or owning something is different. Automotive industry for instance, individuals can buy car because it will save them time, effort to go to work. Others can buy a car while already having another one for the “fun, joy” of having it. Information process model points out the consumer as a an individual that is capable of reflecting the capability for correct and valid reasoning who find a solution to concerns or problems to make purchasing decisions (HOLBROOK and HIRSCHMAN, 1982). This model is questionable in terms of that it has a lack of attention towards the consumption phenomena where feelings effect the consumers behaviour. If we would consider the “consumption” of a luxury car, could we consider it from a information processing perspective? “Consumption has begun to be seen as involving a steady flow of fantasies, feelings, and fun encompassed by what we call the "experiential view."” (HOLBROOK and HIRSCHMAN, 1982: 132) This is where consumers “experience” by actual “consuming” the product (or service). There is a difference between “purchase / buying” and consuming. Consuming is simply “experiencing the product by actually consuming it” (HOLBROOK and HIRSCHMAN, 1982: 137). So the term “consuming” in the perspective of “experiencing” something is something far away from rationally thinking about something, information process is something that is far away from “feeling”. Information process model when it comes to purchasing/buying a luxury...
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