...world of Jim Stark in the movie Rebel without a Cause, colors provide insight into the feelings of the character, the tone of the scene, and insight into what will happen next. Feelings are all around us, emotions drive us, and we subconsciously express our emotions through things we do and say. In Rebel without a Cause, the director provides the viewer clues to let them know how characters are feeling. One color that is encountered is red. Jim wears a red coat when he goes to school the first day, as well as when he goes to meet the antagonist, Buzz, for a “chicken run”. This color can represent many things. One is Jim’s anxiety. He is starting in a new town, with new people, and a new school. He is anxious to fit in and find a place he is comfortable in. On the other hand, this could represent anger. He is angry at his parents for constantly moving around-forcing him to start over numerous times. He is also angry because his father is emasculated by his mother- forced to clean, and even wear an apron, in addition to his mother making all the decisions; in this time (of the 1950’s), the roles were reversed in social norms- women cleaned and men were in charge and made decisions for the household. Another reason for his anger might be that he was practically forced into dangerous activities to fit in, while he just wanted to stay peaceful and not cause trouble. In movies, setting the tone of a scene is important, and nevertheless an important detail in Rebel without a Cause...
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...potential to be the most successful way to create a 'buzz'. According to the article The Buzz on Buzz, written by Renee Dye, there are five common myths that companies can accept as facts that can result in them being unable to generate word-of-mouth promotion. The first myth stated by Dye is that in order to generate a 'buzz', a specific product must be unusual or risky. However, there are many different products on the market that have created the majority of their promotion through word-of-mouth that are ordinary. When companies use strategic marketing they have the ability to turn those normal, everyday products into extraordinary ones. For example, theChive, a webpage and application dedicated to giving to charities and providing its users(Chivers and Chivettes) with daily, categorized photo albums featuring everything from cats to people doing kind things for others anonymously, was not really the first of it's kind on the market. However, theChive, cultivated it's own brand and did not participate in advertising other than through its loyal followers. The next myth that companies could fall victim too is that 'buzz' just happens. theChive grew the majority of it's 'buzz' through carefully designed products and originally targeted a market that was made up of young men, which later broadened into marketing to women. One of the most influential elements that allowed theChive to generate such a contagious 'buzz' is the fact that the website mainly features pictures...
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...edge, and Red Bull become associated with those activities. To attract more the young population, they organized music events. Red Bull became a popular drink for the young generation to mix it with alcohol. The adults oppose to this way of consuming alcohol, and I know that in my own experience. The other thing that the competitors can learn for sure is the profile that Red Bull gained in the university press. Beside extreme sports and alternative music, Red Bull brand found its wings in alternative lifestyle content. The content finds a home on the brand`s website, providing fodder for social media channels and driving a powerful branding mechanism. Sometimes, it takes a fresh face to jump on new marketing strategies early, Red Bull did just that with content...
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...for her dad? I am going to be questioning, evaluating, and predicting about my story “Men and Dogs,” by Katie Crouch. While reading men and dogs, Hannah Legare often finds herself in hard situations. Such as cheating on her husband, and him cheating on her. She often never fortitudes with her complications and tends to deploy away from them. I feel that she often runs away from her issues because she wants to find out what happened to Buzz (Her father). "I think caring for someone is never a bad thing, even if the...
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...BUZZ MARKETING Article #1: What’s the Buzz about Buzz Marketing? – Buzzing: What is it? “People are buzzing about buzzing,” says Barbara Kahn, a marketing professor. Buzz Marketing is simply the practice of gathering individuals to try a product and let them do the talking, in other words, the word-of-mouth used to tell experience. The idea is, when people see other people are using a certain product, the probability of that person going to buy is higher. Words-of-mouth is recently developed by companies. However, “Buzzing isn’t really new. The hype about these different kinds of buzz agents is what’s new,” says Kahn. Buzz marketing takes a few forms known as ‘influencers’ or ‘early adopters’ and ‘mavens’, these are those who sets the global cultural trends example, teenagers although there are some buss marketers that rely on trendsetters and ‘connectors’-a person that have a large network different circles, namely Oprah. Kahn says, “Oprah is the king of all connectors. Basically, these are people who have bigger rolodexes than the rest of us. They have lots of contacts in different circles, so word will spread. Fast.” Article #2: Buzz Marketing: How to create and manage it? Red Bull, founded 20 years ago by Dietrich Mateschitz, proved a big marketing success worldwide with more than 70% of the energy drink market. Many entrepreneurs and companies tried to fabricate the success of Red Bull. The principle of Buzz Marketing is not to use one specific media. It targets all...
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...forward thinking series ‘Evolution of beauty’ Dove Case Study An applied buzz & brand activation research model IS-2007-008 2 ‘Evolution of beauty’: Dove Case Study An applied buzz & brand activation research model Summary / Abstract In traditional campaign post-testings only the impact of direct exposure (people actually having seen the creative) is measured. By doing so, all dynamics behind the buzz in terms of word-of-mouth and word of mouse and how this influences consumer dynamics remains unknown. Insights in the content and dynamics of these conversations could be very useful to understand the success (or failure) of a campaign however. Traditional approaches also neglect the actions people undertake after having viewed a commercial message, while commercials can be found on sites like YouTube and are shared around the world. This study tests Dove’s viral movie ‘Evolution’ and confirms that measuring indirect exposure as well consumer actions undertaken after ad exposure provides advertisers with new and useful insights. 3 Introduction The consumer 2.0 the cocktail party goes digital Today’s empowered 2.0 consumer is very well informed, strongly connected with peers (and millions of surfers in general), has the ability to unify with them & share ideas but also has the tools to create proper content beyond control of marketers. This consumer is more sceptical, questions many things and uses intelligent ways to see through the facade of marketing...
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...Phobias and Addictions Samuel Medina Psy/300 December 10, 2013 Prof. Kathy M. Rupe Phobias and Addictions It is interesting to think about some of the results of learning that can be on the opposite ends of their respective spectrum. For example, when it comes to Phobias and Addictions although these learned behaviors are opposites they both can stem from different learning techniques. A phobia is, “An exaggerated usually inexplicable and illogical fear of a particular object, class of objects, or situations” (Merriam-Webster, 2013). On the other hand an addiction can be defined as, “A persistent compulsive use of a substance known by the user to be harmful” (Merriam-Webster, 2013). The similarity between these two behaviors lies in the compulsive and persistent fear or desire of the object or situation. Two of the well-known learning methods, classical and operant conditioning, can contribute to developing phobias and addictions. One behavior that can be developed by classical conditioning is a Phobia. The concept of developing phobia through classical conditioning occurs when one stimulus is paired with another resulting in a different response (Kowalski & Weston, 2011, p. 165). In 1920, John B. Watson and Rosalie Rayner conducted a classical conditioning study that paved the way for the development of phobias. In this study, they surmised that emotional responses could be learned from the “Little Albert” experiment. They first frightened...
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...Emily Dickinson Emily Dickinson's unusual character and style has made her become one of the world's most famous poets. Emily Dickinson was born in Amherst, Massachusetts on December 10,1830 to a prominent family, her father Edward Dickinson was both a lawyer and the Treasurer of Amherst College. Emily"s mother was Emily Norcross Dickinson. Emily had one older brother, William Austin and a little sister, Lavinia. She was educated at the Amerherst Academy, the institute that her grandfather helped found. She also spent a year at Mount Holyoke Female Seminary in South Hadley, but had left because she did not like the religious environment. For a woman of this time, this much education was very rare. Emily Dickinson was a very mysterious person as she got older she became more and more reclusive too the point that by her thirties, she would not leave her house and would withdraw from visitors. Emily was known to give fruit and treats to children by lowering them out her window in a basket with a rope to avoid actually seeing them face to face. She developed a reputation as a myth, because she was almost never seen and when people did catch a glimpse of her she was always wearing white. Emily Dickinson never got married but is thought to have had a relationship with Reverend Charles Wadsworth who she met in the spring of 1854 in Philadelphia. He was a famous preacher and was married. Many scholars believe that he was the subject of her love poems. Emily probably only saw Wadsworth...
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...authorities that highly caffeinated products can cause brain seizures and cardiac arrests among adolescents. This product needs to be marketed differently in a safer way. There are various types of types of media communication that is used for monster. Monster is advertised on the Internet, television, and several other places. There is a television show call Ridiculousness on MTV that show homemade videos that people make that are supposed to be funny. Anyways, the host of the show is a professional skateboarder and he always wears monster t-shirts and hats. MTV targets young adolescents to. Monster is all over the United States. They make vans that drive products all over the US and they are covered in monster advertisements. So just driving along a highway you can see the van no matter how old you are. Monster is mostly advertised at sporting events such as dirt biking and skateboarding. Children these days think if they drink monster then they will be as good as the professionals. There are even condoms that have the monster logo on them. Monster is all over the Internet. They even have a website where children...
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...burst of social media websites onto the scene has created an avenue for business to target specific and large amounts of people. This literature review will discuss just how companies have altered their marketing ways to keep up with the times in an every growing industry where the competition level is set exceedingly high. It will then narrow down to how different marketing techniques can play as an advantage/disadvantage to consumers as well as the companies that implement these strategies and provide success stories of companies that took advantage of this new age. The name that was basically given to advertising through social media websites is viral marketing. A formal definition of this term would be the tactic of creating a process where interested people can market to each other—is therefore emerging as an important means to spread-the-word and stimulate the trial, adoption, and use of products and services (Subramani, 302). In the grand scheme the ultimate goal for marketers is to create a viral marketing program consisting of many viral messages. They try and make these messages appealing as possible to people that have high social networking potential (SNP). This happens with the hopes that people with high SNP share the message with their social circles that most likely share similar SNP thus creating buzz around a company. It often seems as if viral messages take on a life of their own when pushed my companies being passed around social networking sites for all different...
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...BRANDTHINK MALAYSIA INTRODUCTION The Malaysian advertising landscape is gradually shifting its traditional media forms to the emergent new media advertising but still at a nascent stage. The latter shows much room for growth, as the industry fuels to content digitisation on web applications. This has shown when RM14.9 million worth of advertisements was spent on the Internet medium in the first half of 2008. Propelling further to this, the TV medium is creating new media technologies to include ads on applications of mobile video streaming and broadcast mobile TV services. However, this might dampen if Malaysia’s broadband penetration and Information and Communication Technologies (ICT) literacy does not improve. With Government’s various initiatives to push the take-up of broadband, perhaps the advertising market could initiate more eyeballs. I- AGENCY NAME BRANDTHINK is one of Malaysia’s fastest growing marketing services agency. They have established themselves as a growing agency providing not only advertising services, but PR, events, activation and digital. Since 2000, they’ve work with major clients in luxury, fashion, lifestyle and technology to launch iconic brands and products in Malaysia, Singapore and other countries in Asia Pacific, generating millions of advertising awareness, brand value and publicity. Their work seals their reputation as the go-to agency for marketing to the affluent. In 2012, we are voted PR Agency of the Year (Bronze and Local Hero)...
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...Out-" is a poem by American poet Robert Frost, published in 1916. It tells the story of a young boy who dies after his hand is severed by a "saw”. This poem was apparently based on a true story. The title ‘Out, Out-‘is an allusion to William Shakespeare’s tragedy Macbeth ‘out, out-brief candle’, it refers to how unpredictable and fragile life is like a candle is being blown out. To begin, Personification is used in line 1 personification is used to make the buzz saw more horrifying. ‘The buzz saw snarled and rattled in the yard’. This creates an image of a monster, something dangerous and has a mind of its own The use of personification continues into line 8’ as it ran or had to bear a load’ this shows the reader how destructive this buzz saw is and how effortless it is at it, this also extends the metaphor. Also in line 16 ‘leaped out at the boy’s hand, or seemed to leap-’the saw is still personified and therefore adds horror to this line, the use of the word ‘at’ is emphasized here, like a vicious creature the buzz saw leaped out at the boy’s hand, making it seem like the boy lost all control and is helpless. Also the use of caesura is particularly effective in this part of the poem as it adds tension and horror, to build the atmosphere. Frost’s use of caesura can also be seen in lines 31/32 ‘They listened at his heart Little-less-nothing! And that ended it. ‘This horrifies the reader; caesura is shown through the use of dashes, which creates a clear pause for effect. This...
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...The Moon Landing On the day of July 20, 1969 the United States of America accomplished a colossal feat that astonished the world. After years of trial and error the United States of America was able to beat all odds and all other countries in putting a man on the Earth’s moon, two men to be exact. Neil Alden Armstrong, the first man to lay his feet on the moon’s surface and Edwin Eugene “Buzz” Aldrin Jr. who shortly followed became symbols of America’s self-proclaimed superiority. The controversy of this topic lies in many questions. What events took place that led up to the moon landing? Who was involved? How and why did we put a man on the moon and be the first? History itself can give us these answers but there is also one question that seems to still have people talking to this day and that is, did it really even happen or could it possibly be the United States of America’s greatest hoax? The Cold War began approximately in 1945 at the end of World War II. The United States, Great Britain and some other allied counties decided they wanted to contain communism in the Union of Soviet Socialist Republics (U.S.S.R) and China. Although the United States of America and these communist enemies did not get in any physical battles during this war there was definitely a lot of unspoken threats and the flexing of muscles between the two super powers, the United States of America and the Soviet Union. One of the two biggest contests or “races” between the two countries began when...
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...Scream Queens is a new series that has just started airing on Fox; in a nutshell it is a new genre called Horror Comedy that takes place on an “everyday” college campus. Seemingly out of the blue a masked “Red Devil” begins targeting what is thought to be the “IT” sorority, Kappa Kappa Tau. The audience wants to know if it’s by random or grand design. The big question remains throughout the show, is the Red Devil someone who is just plain evil, or a reminder of the past of Kappa Kappa Tau? Like most “whodunit” shows, it keeps viewers guessing, every episode has the audience questioning a different character each week. Although it may seem like a typical mystery show it should not be overlooked, everything...
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...How irrational can humans be? How much will they change just to show off, or achieve something? In John Updike’s short story “A&P”, readers see how much the main character, Sammy, changes to impress a girl he’s never even talked to. From when this girl walks into the store where Sammy works, wearing only a bikini with her two friends, Sammy goes from being an average guy, thinking sexist thoughts, and quietly watching them, to being actively involved and being willing to help them. This change in opinion and character leads to Sammy making some questionable decisions. “A&P” starts with three girls walking into the A&P supermarket, where Sammy works, wearing nothing but bikinis while being miles from the beach. As readers watch the story unfold from Sammy’s perspective, Sammy’s character begins to reveal. Sammy thinks the girls are odd for wearing only bikinis, since it isn’t something he sees every day. He watches them and has a few demeaning thoughts about them, based off what they were wearing and the fact they were girls, “You never know for sure how girls’ minds work (do you really think there’s a mind in there or just a little buzz like a bee in a glass jar?)” (Sammy.16). As Sammy continues to watch them go through the store looking for what they needed to buy, he...
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