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Buzz Monitoring

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Online Reputation and Buzz Monitoring Buyer's Guide 2010

Online Reputation and Buzz Monitoring Buyer's Guide 2010

Published

April 2010

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Econsultancy 4th Floor, The Corner 91-93 Farringdon Road London EC1M 3LN United Kingdom

Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626

http://econsultancy.com help@econsultancy.com Telephone: +44 (0) 20 7269 1450

Contents
1. Introduction ..................................................................... 1
1.1. About Econsultancy ..................................................................... 1

2. Executive Summary ......................................................... 2 3. Market trends .................................................................. 4
3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Market set for strong growth as rise of social media increases importance of online reputation ................................. 4 Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk ................................................................ 6 Companies strive for structured approach and workflow, to make insights actionable ............................................................. 8 Businesses wrestle with ownership and resourcing ................. 10 Digital marketers struggle to find right metrics ........................ 12 Growing competition likely to trigger industry

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