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C212 Marketing

In: Business and Management

Submitted By tolearn06
Words 2748
Pages 11
Western Governors University
Marketing C212
Ruby Wilburn
3/31/2015

A1. New Products and Services
The organization that I have chosen to propose two new products or services will be John Deere and the country I will focus my responses on is Cuba. In 1960, a trade embargo was imposed on Cuba by the United States, but on December 2014, the current United States President stated that he plans on lifting the trade embargo. Though an exact date has not been given “the initial surge of excitement among U.S. businesses after December 17 was palpable: Finally, an opportunity to enter a largely unexploited market, forbidden for half a century” ("Let's Make a Deal: Doing Business in Cuba," n.d.) This opportunity will allow John Deere to offer products such as their heavy farming equipment. The two products I have chosen that will be new to their market is heavy duty compact tractors and seeding/planting tractors. “John Deere tractors would enable local farmers to raise more crops many farmers work their fields with teams of oxen, and Cuba imports two-thirds of its food” (Cuban market could be boon to U.S. businesses. (n.d.))
A1.a Method
The target market for the products are the farmers of the urban and organic farms in Cuba. The three different methods that will help me determine that there is both a need as well as an existing market include, focus groups, the internet search engines such as Google, and government sources. Since the web/the internet, and mobile access is rare in Cuba, I wouldn’t use methods that were dependent on technology.
The first method I would use would be focus groups. The group would touch base on the first two products we hope to introduce into their market once allowed. Their feedback would be noted, and the gathered information would be used to decide on the overall direction of the marketing plan.…...

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