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CRAP: Repetition, Alignment, And Proximity

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CRAP stands for Contrast, Repetition, Alignment, and Proximity. There five main goals of the CRAP such as “make a good impression, help readers understand structure and hierarchy, help readers find information, help readers understand information, [and] help readers remember information” (CRAP principles presentation). The word “Contrast” usually refers to the color that we see. Color can attract people attention, feeling, and emotion. For example, our school website, the common colors that we see are red and white such as this https://www.miamioh.edu/admission/visit-opps/index.html. This combination of colors is so attractive and visible. Repetition refers to the repeated font or word style, size of the word, and color. The link above also

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