Premium Essay

Cadb

In: Business and Management

Submitted By ajaymeshram
Words 556
Pages 3
town??If brand management is your passion and you have been wai ng for an opportunity to own, create and live your brand & get blessed by consumers, here is your chance.

Mishti Shera S The wedding celebration of Ms Mishti with Mr Cadbury

The objec ve is quite straigh orward

1- Ge ng into the mish ea ng habit of the Bengalis 2- To bring Cadbury Dairy Milk (CDM) into the considera on set of the Bengali consumer when he/she thinks of consuming mishi 3- Introducing misthi made of CDM in the best mishit chains of Kolkata 4- Ge ng into the mind-space of the consumer by engaging him/her with CDM mis
What is happening on ground? The city of Joy Kolkata is preparing for the sweet union of Ms Mish and Mr Cadbury the biggest wedding celebra on of 2013. All mish shops in Kolkata are preparing the choicest of CDM mish to celebrate this union so that the people (consumers) par cipate in the wedding, taste the CDM mish and shower their blessings.

How is this happening? Consumer Engagement Plan

Task for you Be a campus brand team that creates a promo on strategy for individual (par cipa ng) mish shops during the Cadbury Mish Shera Srish ac va on Campus brand teams

Scope of work Your team will be the campus brand manager for a par cipa ng mish shop during the mish shera srish ac va on. On basis of your proposal you will be allo ed a xed budget to create & execute a suitable promo onal strategy for your mish shop The task is to

1- Create appropriate IN STORE BRANDING solu ons 2-

mish shop on the theme of visitors and making

Once visitors experience mishti, they need to bless the new mishti by giving a miss call to a unique number allotted to the mishti chain

How this will work Step 1 -

Step 2 - Post our presenta on on campus, we will call for proposals. Students will have to form teams of 3 and submit their idea of a suitable promo on strategy

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