Cadbury Diary Milk-the Sweetest of Them All
Business and Management
Submitted By suprabha
Perception & Impression Management
Perception: Meaning and Definition
Perception is the process of receiving information about and making sense of the world around us. It involves deciding which information to notice, how to categorize this information, and how to interpret it within the framework of our existing knowledge and experience. Perception includes all those processes by which an individual receives information about the environment-seeing, hearing, feeling, tasting and smelling. The study of these perceptual processes shows that their functioning is affected by three classes of variables : the object or event is being perceived, the environment in which the perception occurs, and the individual doing the perceiving.
Perception and Behaviour at Work
Perception is a complex cognitive process which in sum, is a unique interpretation of a situation not an exact recording of it. It may reveal a picture of the world which is different from reality. Recognition of difference between the perceptual world and the real world is vital to the study of Behaviour at Work.
Specific Applications of Perceptions in Organization: * In an interview-selection of the candidate, * Hiring of new employees to the Organization * To note down the realistic job expectations. * Performance Appraisal of the employee * Assessing the employee loyal to the Organization made by the Managers * Creating Favourable impressions about the Organization, employee as well as employer.
In order to maintain the self filling prophecy managers need to follow the following golden rules: 1. Recognize that every one has the potential to increase his/ her performance. 2. Instill confidence on oneself. 3. Set high performance goals. 4. Positively reinforce employees for a job well done. 5. Provide constructive feedback...