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| Brand Audit | Cadbury’s Dairy Milk | | | GROUP MEMBERS |
Trisha Parekh (131) Gaurav Mehta (124)
Rishi R Mehta (035)
Priyam Modi (036)
Hetal Gutka (159)

| BRAND AUDIT
CADBURY - A LEADER IN THE GLOBAL CONFECTIONERY MARKET
A BRIEF HISTORY
Cadbury India Ltd. is a part of the Kraft Foods Group and was formed on 1905. Cadbury India operates in five categories - Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Their core purpose "make today delicious" captures the spirit of what they are trying to achieve as a business.
In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai.
Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Their billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category, Halls is the undisputed leader. They recently entered the biscuits category with the launch of the Worlds no 1 biscuit brand, Oreo in India.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, we have worked with the Kerala Agriculture University

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