...809-S11 JUNIO 6, 2008 NANCY F. KOEHN MARYA BESHAROV KATHERINE MILLER Starbucks Coffee Company en el siglo XXI En la mañana del 19 de marzo de 2008, 6.000 accionistas de Starbucks se reunieron en McCaw Hall en Seattle para la reunión anual de la compañía de café. El primero en la fila apareció en las afueras de la fachada de vidrio del edificio mientras todavía estaba oscuro y poco tiempo después el salón de actuaciones estaba abarrotado.1 A medida que la multitud entraba, un equipo de empleados de Starbucks repartía tazas de café caliente, mientras que otro grupo escribía en tarjetas blancas los comentarios de los accionistas sobre la compañía.2 Desde el horizonte de Seattle por la mañana hasta el grupo de trabajadores con delantales verdes, el ritual anual se llevó a cabo de acuerdo con la tradición de Starbucks. Pero para la compañía icónica, este no había sido un año común. Starbucks se inició en 1971 como una compañía tostadora de café con casa matriz en Seattle. En esa época, el mercado de café más grande estaba dominado por las marcas de supermercado, tales como Folgers y Maxwell House, y el consumo per cápita de café estaba cayendo.3 Sin embargo, durante las siguientes dos décadas los vendedores de granos de café especiales y de alta calidad comenzaron a atraer un séquito de nichos.4 En 1987, el empresario Howard Schultz compró Starbucks con el objetivo de introducir la cultura del café al estilo europeo en el mercado estadounidense. Bajo el amparo de Schultz, Starbucks...
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...Stop | Paradero | Store | Tienda | Bakery | Panadería | Canteen | Cantina | Park | Parque | Dialogue between Police and Suspect Policía: Voy sólo a hacerle algunas preguntas. ¿dónde usted el 3 de octubre de 2013? Sospechar: Yo estaba en una cafetería en Greenwich. Policía: ¿con quien usted? Sospechar: Yo era yo, sino un viejo amigo de la universidad también estaba allí almorzando con su pareja y hablamos por unos cinco minutos. Policía: Y ¿cuál es su nombre? Sospechar: Joanna Crawley. Policía: ¿Qué es lo que le ha hablar? Sospechar: No habíamos visto el uno al otro en unos años por tanto nos levantamos sólo(justo) la cogedura. Me dijo que se casa y me preguntó lo que hacía. Policía: ¿cuándo era esto? ¿Por la mañana o por la tarde? Sospechar: Era aproximadamente a la una de la tarde. Policía: ¿Y por qué almorzaba en una cafetería por usted? Sospechar: ¿No es común esto? Policía: Conteste a la pregunta. Sospechar: Almorzaba y trabajaba en un artículo. Soy un escritor para una revista. Policía: ¿qué revista? Sospechar: Casa y hogar. Policía: ¿Notó algo extraño mientras comía el almuerzo? Sospechar: No. Voy a esa cafetería a menudo y era lo mismo como cada dos días. Policía: ¿A qué hora dejó la cafetería? Sospechar: En aproximadamente dos treinta. Policía: ¿Y cuándo llegó a casa? Sospechar: Anduve, no vivo lejos. Policía: Bien Señor. Gracias por su...
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...society. It is scary to think that the schools we feel our children are safe is now a concern and even a nightmare. We entrust the institutions to keep them safe and protect them from harm. It is disturbing and frightening when the violence is happening inside these institutions as well as outside. Parents have no place where they can feel their child/children are safe, but with them. Bullying, one of the major issues students face in school, has become a dilemma in today’s society which for many reasons has caused young adults, teenagers, and children to react negatively. T. J. Lane, age 17, is a suspect in the Chardon High School shooting, which took place in Chardon, OH. It was February 27th, 2012, at 7:30 am in the Chardon High School Cafeteria when Lane, whom at the time was attending Lake Academy, a school for at risk youth; fired ten shots from a .22- caliber handgun killing three students, Daniel Parmetor, 16, Russell King Jr., 17, and Demetrius Hewlin, 16, and injured two other students Joy Rickers, 18, and Nick Walczak, 17. After Lane fired the ten rounds killing the three students, he fled the building through the east door of the parking lot and into the woods. Officials found Lane around 8:40 am where he was then taken into custody. When questioned by officials Lane confessed to bringing the .22-caliber and a knife to school, with no specific victims in mind. Some students feel otherwise, Nate Muellen , a student at Chardon High School, stated that one of the students...
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...Starbucks Coffee Company Integrantes: Pamela Tenorio Jorge Brocal Sebastian Saiz Profesor Mario López Política de Empresas- Caso Starbucks Índice 1) ANTECEDENTES--------------------------------------------------------------------------3 2) Misión--------------------------------------------------------------------------------------5 3) VISION -------------------------------------------------------------------------------------5 4) Estrategia----------------------------------------------------------------------------------5 5) Ajustes en su Misión--------------------------------------------------------------------6 6) AJUSTES EN SU VISIÓN-----------------------------------------------------------------6 7) Ajustes de Estrategia--------------------------------------------------------------------7 8) Puesta en Práctica y Ejecución------------------------------------------------------10 9) Análisis de la Industria----------------------------------------------------------------10 10) 5 FUERZAS DE PORTER----------------------------------------------------------------11 11) FODA---------------------------------------------------------------------------------------13 12) Estrategia------------...
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...The PRECEDE-PROCEED model provides a comprehensive structure of assessing health and quality of life needs and for designing, implementing, and evaluating health promotion and other public health programs to meet those needs. PRECEDE: (Predisposing, Reinforcing, and Enabling Constructs in Educational Diagnosis and Evaluation) outlines a diagnostic planning process to assist in the development of targeted and focused public health programs. It has four phases * Phase 1: Social Diagnosis- Identifying the ultimate desired result. * Phase 2: Epidemiological, Behavioral, and Environmental Diagnosis- Identifying and setting priorities among health or community issues and their behavioral and environmental determinants that stand in the way of achieving that result, or conditions that have to be attained to achieve that result; and identifying the behaviors, lifestyles, and/or environmental factors that affect those issues or conditions. * Phase 3: Educational and Ecological Diagnosis- Identifying the predisposing, enabling, and reinforcing factors that can affect the behaviors, attitudes, and environmental factors given priority in Phase 2. * Phase 4: Administrative and Policy Diagnosis- Identifying the administrative and policy factors that influence what can be implemented. PROCEED: (Policy, Regulatory, and Organizational Constructs in Educational and Environmental Development) guides the implementation and evaluation of the programs designed using PROCEED. ...
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...4. Realice un análisis y diagnóstico de la Cadena de Valor de Starbucks. (Dato: Ahora sí analice la empresa). A continuación se presenta un cuadro resumen del análisis de la Cadena de Valor de la compañía. Análisis y diagnóstico De acuerdo a lo leído en el texto, Starbucks, como la distinguida empresa que es, tiene un producto diferenciado a través de distintos niveles. En cada nivel de la cadena de valor, Starbucks realiza alguna actividad, con el fin rediferenciar su servicio, al momento de servir café. Todo comienza con las actividades primarias, lo fundamental, el proceso de logística interna (o de entrada). En este punto se destaca detallado registro de los pedidos, gracias a los cuales los proveedores son capaces de decirle a la compañía con una anticipación considerable (meses), para cuando obtendrán el grano y si será o no posible satisfacer la demanda. De esta manera, Starbucks tiene tiempo para contactar a otro proveedor, asegurando así, su abastecimiento. Otra actividad importante que la empresa realiza en este punto, es el testeo de los granos, ya que asegura la calidad del producto. También se encuentra la importante cantidad de proveedores que tiene la empresa alrededor del mundo (50% en América Latina, 35% en el Sudeste Asiático y el 15% restante de África Oriental), lo que asegura aprovisionamiento constante y alta variedad de cafés para cualquier época del año. En cuanto a las operaciones, Starbucks tiene una alta rotación de inventarios, lo que asegura...
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...“big Idea” contest hosted by the Marketing and Communications Department at Texas A&M at Qatar. The product was created and developed based on the students’ and staff members’ needs values and attitudes. Students and staff members value time more than anything. As engineering students, and the people working in the engineering society time is what makes everything happen. They need something that is efficient and quick. At Texas A&M the cafeterias are too small to accommodate the whole students and staff. So, they tend to go to other places outside the university to provide themselves food, which is time consuming. Therefore, this project is developed to decrease the amount of time they need in order to provide themselves food. The idea is basicity expanding the cafeteria at Texas A&M at Qatar in another location that will accommodate larger number of people, and to create a better environment to the students and stuff. The location that was chosen will accommodate around 100-150 person. Along with expanding the cafeteria, a buffet going to be add with more food to serve for the number of students/staff members. The selection of food is going to be following a standard food pyramid with the types of food need for the body to function and be healthy. The next stage was to illustrate a way to present this idea to the Marketing and Communications Department and to the audience of the idea. I chose to present my idea as a brochure that has all the information that is...
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...First and foremost, I would like to give thanks to God for all of his everlasting blessings. I would also like to thank ACE American Industries for this wonderful opportunity to participate in such a gracious and beneficial program for the sake of our children. Thank you and God bless. My name is Merton M. Hunkin. I am a parent of 3 beautiful children that attend the Aua Elementary School. I am also the current president of the Parent Teacher Association. When I first took office, I immediately performed an inspection on the school. Upon the completion of my inspection, I knew that I had my hands full because there were so many problems within the school that needed immediate attention. Once I identified the issues and problems that needed to be fixed, I immediately began to search for answers. I have been in and out of the D.O.E. headquarters seeking help. Unfortunately, there is not enough funding. We have also requested assistance from our adopted government agencies. Unfortunately for us, this means of support has come to a stalemate. The problems that currently exist in Aua Elementary School are just too overwhelming for us to repair in a timely manner without any financial assistance. We have tried fundraising, but unfortunately the money that we have raised so far is nowhere near enough to make the repairs needed. So when I heard of the ACE Helpful Hands Program, I knew for a fact that this is an opportunity that I absolutely cannot afford...
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...4. Contexto: * Starbucks Corporation (cotizada en la bolsa NASDAQ) es la cadena internacional de cafeterías más grande del mundo. La compañía, fundada en Seattle, Washington, en el año 1971 por los profesores Baldwin y Siegel, y por el escritor Bowker, cuenta en la actualidad con más de 17,800 locales distribuidos en 52 países. La respuesta de marketing de la empresa, fundamentada en un alto grado de personalización del producto y en la entrega de atributos sensoriales atípicos, fue la clave de éxito y la principal razón de expansión. * La competencia en el sector de cafeterías ha crecido drásticamente en los últimos años. Dentro del top cinco de cadenas de cafeterías en los Estados Unidos se encuentran, en orden descendente, Starbucks, Caribou Coffee, Tim Horton´s, Coffee Bean & Tea Leaf y Coffee Beanery. Asimismo, es importante destacar el auge de Mc Coffe, principalmente, en el continente americano. * Starbucks es considerada una compañía disruptiva en el sector de las cafeterías. El modelo de negocio de Starbucks, basado en la mejora continua de las características y de los atributos del producto, así como en una atención al cliente muy especializada y, además, en la combinación orgánica e inorgánica de elementos estéticos de las tiendas (en suma, la “experiencia de compra” ofrecida por la empresa), cambió por completo la industria de cafeterías y los hábitos de compra relacionados a estas en el mundo entero. * El posicionamiento de Starbucks...
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...raised by my mother with six siblings. Life as I remember it was very difficult for her as a single parent to provide for us, but she never gave up and did whatever she had to do to see us through. The harshness of life was not apparent to me because our situation was not unique, many of my friends and neighbors were in similar position. My perspective on life changed when I entered high school and realized that my norms were totally different from a lot of other children. I had two pairs of uniforms that I wore interchangeably each week, for some of us that was normal for others that was repulsive. Buying lunch was never a luxury I could afford, so I brought whatever was available from home, others would buy their lunches from the school cafeteria and off campus. I often ask myself why was I born in such poverty, and the only conclusion I could come to, was the lack of money and education in my family. My mother was a factory worker and my father, who was absent for most of my life was an occasional truck driver, neither of whom has ever attended high school. Realizing at an early age that lack of education and money was the root cause of my family’s poverty I decided to take things in my own hands. I believed in my heart that this was temporary stop on life’s journey, it could not be my destiny. I did absolutely nothing to cause this on...
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...Institution<> Dated<> Summary of the Journal Article A research was undertaken to examine the fruit eating habits of the children in elementary and middle schools. This research showed that apart from general hatred among the children for fruits, there are certain other reasons which turn to affect their eating habits, psychologically. One of them was spotted as the form in which the fruits are presented. Researchers said, on average slice cut fruits are more liked by the children as compared to whole fruits. In this experiment, three of six schools were allotted randomly to serve apples in cuts. The variable set was the amount of fruit intake by the students in the schools. Three control schools served apples as a whole, in their cafeterias. Determination, utilization, and misuse of apples were measured before and amid treatment. (Robert, Washington) This result suggested the key finding that in the schools where slice-cut pieces were served, the fruit eating students’ percentage increased by 71% as compared to the schools which served whole fruits. This study applies the rule of accommodation from behavioral financial aspects and gives a case of an adaptable, easy ecological change that advances adherence to a good diet and declines waste. Summary of Journalist’s Article From the start the journalist has made an engaging tone. Starting with the fact that although new nutrition standards impress upon getting more fruit intake for the students yet students don’t like them...
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...por Starbucks Corporation (NASDAQ) es una cadena internacional de café fundada en Seattle, Washington. 1. Es la compañía más grande de café del mundo, con aproximadamente 16 000 locales en 44 países. Historia En Estados Unidos, hablar de café es pensar en Starbucks. La sorprendente cadena de cafeterías norteamericana va camino de lograr lo que un día se propuso su principal impulsor y máximo responsable de su estrategia, Howard Schultz: convertirse en la marca más conocida y respetada del planeta. Asentada en un concepto muy específico de servicio al cliente y propulsada por una agresiva y fulgurante expansión nacional e internacional, la compañía ha logrado que su popular sello de identidad Historia Todo empezó con una cafetería en Seattle en 1971, y en poco tiempo comenzó su crecimiento a escala local, entrando en el negocio de la importación de café y tostando el grano en una planta propia. El negocio dio un giro de 180 grados cuando, en 1982, Howard Shultz entró en la compañía encargado de dirigir las tareas de marketing y de gestión del negocio minorista. El directivo realizó un viaje a Italia en 1983 en el que descubrió el encanto de las cafeterías de Milán, el sabor de los “espressos” y el placer de pararse a saborear una taza de café en un entorno agradable. Convencido de que ese Historia La visión de Schultz se tradujo en locales acogedores, en los que los clientes podían sentarse en sillones y sofás a degustar sus bebidas mientras escuchaban...
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...Symptoms: • Barely noticing William as he walked the shop floor, employees appeared to be concentrating on their jobs • Daily meetings held by management discussing various production issues did not include shop floor employees unless there was a specific problem. • Management had separate washrooms and separate lunchrooms as well as other perks, which floor employees did not have. • Most employees felt management was polite on the surface but had nothing to learn from the floor employees. • George and John have had a number of unpleasant encounters • In order to avoid direct confrontation with John, George sends written memos to the floor. These memos are often more than 2 pages long due to their complexity. • John was very upset over what George perceived to be a complement • Feeling there was something he could do, William approached John and asked if he could help • William felt John was willing to talk to him from the looks of the situation and John’s body language, but john knew this was not the way things were done at ABC • Tony, who worked the machine next to john cursed and said that the office guys only cared about schedules not about the people down on the floor • William expressed his potential to address some of their issues to which tony gave a strange look shook his head and walked away swearing, all the while offending the office staff with his language • Told by leslie employees...
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...MGT 101 Mandap, Rochelle Rae M. August 17, 2015 Reflection Perks play an important part in attracting talented employees and keeping them motivated. With free gourmet cafeterias, massage rooms, nap pods, haircuts and onsite doctors available for employee checkups (free of charge), Google is trying its best to keep employees happy. Here are some of the perks that contribute to the happiness of Googlers; * At Google’s cafeterias, gourmet chefs create a wide variety of healthy and delicious meals every day. Google also offers snacks to help satisfy its employees in between meals. * Employees can relax after a long day by playing billiards, braving the rock climbing wall, or taking a dip in the company pool. Other activities? There’s an onsite beach volleyball pit, video games, foosball, ping pong and roller hockey. * Employees can do their laundry for free in company washers and dryers; Google even provides free detergent. Dry cleaning is also available. * If employees need to take a break from their desks, they can work out in the gym or take exercise classes. In the mood for a mental workout? Googlers can also study Mandarin, Japanese, Spanish and French, or visit the mobile library. After watching the video about the life of the employees at the Google Company, I was astounded that this kind of company actually exists; I honestly couldn’t believe what I saw. Google Company...
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...Caso Starbucks - Valor de Marca Concepto de Valor -‐ Mercado De acuerdo a la lectura, en sus inicios, Starbucks no sólo era sinónimo de buen café, sino que también de los sabores que producía el tostado oscuro. La característica que diferenciaba a la compañía, y su valor central, era un café en grano de primera calidad y recién tostado. La compañía dependía principalmente de la recomendación boca en boca para conseguir más clientes se ganaba su lealtad taza por taza. Al poco tiempo después de ser fundado, los dueños de Starbucks comprendieron que el negocio del café implicaba mucho más que vender café de grano y conseguir que las personas aprendieran a molerlo y a preparar buen café en su casa. Lo que Starbucks debía hacer era servir café recién preparado y tratar de crear una versión estadounidense de la cultura Italiana de los cafés. Entrar en un Starbucks ...
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