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California Pizza Kitchen

In: Business and Management

Submitted By voyennhi94
Words 2704
Pages 11
Introduction
California Pizza Kitchen (CPK) is a restaurants services company that operates a casual dining chain, with a particular focus on the premium pizza segment. In 1985 the California Pizza
Kitchen was created by Rick Rosenfield and Larry Flax in Beverly Hills, California.Rosenfield and Flax both hold the title of Co-President, Co-CEO, and Co-Chairman of the Board of
Directors for California Pizza Kitchen. The company is headquartered in Los Angeles, with 213 retail locations in the US and abroad. The operating profit of the company was $22 million during fiscal year 2007, a decrease of 28.3% compared with 2006. The net profit was $15million, a decrease of 29.5% compared with 2006.
California Pizza Kitchen derived its revenues from three sources: sales at company owned restaurants, royalties, from franchised restaurants, and royalties from a partnership with
Kraft Foods to sell CPK-branded frozen pizza in grocery stores. California Pizza Kitchen is in the food industry business. California Pizza Kitchen is a casual dining restaurant chain that specializes in innovative and non-traditional pizzas. California Pizza Kitchen also provides various soups, salads, pasta, sandwiches, and desserts at higher quality for lower prices.
California Pizza Kitchen is in 213 locations in 28 states (41% located in California). California
Pizza Kitchen’s core patrons tend to have an average household income of $75,000 (survey results from 2005); creating less of an impact on patron’s dining habits during times of inflated gas and food prices. California Pizza Kitchen’s inventive menu was not the only draw-in for patrons, their below average check (usually around $13.30) was much lower than their competitors such as, The Cheesecake Factory, Olive Garden, P.F. Chang’s, Chili’s, Red Lobster, and Panera Bread to name a few. The California Pizza Kitchen chain

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