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Campaign for Safe Cosmetics

In: Social Issues

Submitted By lenasmith459
Words 974
Pages 4
Research Project – Social Media Campaign
The Campaign for Safe Cosmetics

Jack Welch Management Institute

Introduction Social media campaigns are extremely important in today’s marketing. Awareness of a product/service is the only way your campaign can be successful. People cannot buy or support what they do not know about. In order to optimize sales and revenue, it is wise to utilize an integrated marketing campaign that attracts attention, draws interest, creates desire, and calls to action (Week Eight, Lecture One). The strategy of advertising and promotion via social media is a success that has been proven over and over again.
Campaign for Safe Cosmetics Women all over the world use cosmetics, hair products, and facial products on a daily basis. No wonder there is constant concern with the ingredients and production process of things that we put in or on our body every day. Many cosmetics or personal care products, especially those that are chemically based, are often tested on animals and not humans. That makes true reactions to the products unpredictable and sometimes inaccurate. Animal skin is more durable, adaptable, and less sensitive thank humans, so this could provide a false reading in testing scenarios. There are many campaigns and advocates for government regulation and safety verifications with regards to cosmetics and personal care products. However there are some that are actually doing something about it, as opposed to just talking about it. The Campaign for Safe Cosmetics is a non-profit coalition of public health, educational, religious, labor, women's, environmental and consumer groups with a goal to protect the health of consumers and workers. They are currently working towards this goal by requiring the health and beauty industry to phase out the use of chemicals that are linked to cancer, birth defects and other health problems,

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