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Can the U.S. Coast Guard Auxiliary Survive in the 21st Century?

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United States Coast Guard Auxiliary Study
Can the U.S. Coast Guard
Auxiliary survive in the 21st Century?
How changing generational attitudes will affect an all-volunteer organization
August 2006
1
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INDEX
1. Introduction 1
2. Analysis 3
A. The canary in the mine 4
B. Understanding generational attitudes 4
C. Four generations 5
D. Exploring the next generation of retirees: The Baby Boomers 6
E. Gen-X: It’s about lifestyle 8
F. Call them Gen-Y or Millennials, they deserve our attention 10
G. The new volunteers: What to expect 12
` H. My time is not your time 14
I. Generational differences shaping leadership 15
J. American volunteer rate steady 17
3. Conclusions 19
A. Past expectations 20
B. Present construct 20
C. Spontaneous volunteer: Something new 21
D. High touch 21
E. Exploring contemporary trends in volunteering 23
1. Volunteer burnout 23
2. The human touch 24
3. Professionalizing the volunteer corps 25
4. New forms of volunteerism 25
5. Diversity 26
6. Technology 26
F. Communications challenge 27
4. Summary 29
6. Appendix 31
1
Membership numbers How many members the Auxiliary needs to meet their mission obligations and how many members it needs to meet its financial requirements would be two different answers. Getting a specific answer from the leadership is difficult because of the way the two spiral around each other like a double helix strand of DNA.
They are – for now – inseparable. 1. INTRODUCTION
The U.S. Coast Guard Auxiliary is loosing members, dropping from an estimated 38,000 in 2004 to about 30,500 in 2006. With the final Personal Security Investigation deadline looming, an additional 5,000 may not seek to continue membership or be disenrolled at the end of 2006, above and beyond the normal churn in membership.
Traditionally, the main avenue for...

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