...5 6 7 8 9 18 19 19 20 Executive Summary This following document is a marketing strategy and media plan for Canadian Blood Services. The non-profit charitable organization has existed since 1998 and currently has over 40 permanent collection sites across Canada. Over 25,000 donor clinics are run annually across Canada with17,000 community volunteers and over 4,500 employees keeping the foundation going strong. OneMatch Stem Cell, Marrow Network, National Organs & Tissue registry, and blood donations are run by Canadian Blood Services. Adults 18-59 across Canada compose the majority of donations. Canadian Blood Services is a noble cause that has positive brand image. The diverse recognition program recognizes all those that support them. The biggest obstacle Canadian Blood Services is lack of awareness amongst potential donors and volunteers. It is not a top-of-mind charity and people do not know about recognition events held for participants at local and national levels. Canadian citizens take this service for granted. There is also plenty competition for people’s time and money. Tough economics times make it harder for people to focus on charitable causes because they need to help themselves. However, Canadian Blood Services have a loyal core base of donors and volunteers. The target audience of this campaign is aimed at everyone who contributes to Canadian Blood Services. For their contributions within the charity, they are deserving of recognition. This is a broad group...
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...Canadian Blood Services | | Table of Contents Executive Summary 3 Problem Statement 4 Situation Analysis 4 Objectives, Background, and Forecast 4 SWOT Analysis 5 Market and Segmentation Analysis 6 Market Mix Analysis 7 Donor Behaviour Analysis 7 Financial Analysis 9 Key Questions 10 Alternatives 10 Alternative #1 10 Alternative #2 11 Alternative #3 11 Alternative Selection 11 Recommendations 12 Action Plan 12 Contingency Plan 13 References 14 Executive Summary As Canada’s main blood products supplier, Canadian Blood Services faces challenges in recruiting new blood donors and increasing donation collections to keep up with the demand. Based on the organization’s internal strengths and weaknesses, as well as the external opportunities and threats, we provided our analyses on market segmentation, market mix, and customer (donor) behaviours. Three alternatives have been presented in response to the needs of increasing donor base and new-donor retention. Social media promotion and community events are the two approaches recommended. We believe the personable promotion channels can help the organization maximize its potential. Detailed action plans are also provided in this report. Problem Statement 10 years after its creation, Canadian Blood Services (“CBS”) has regained the trust from Canadians as the organization provides safe and affordable blood and blood products. However, between 2005 and 2008, order fill rate has declined...
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...Canadian Blood Services Case I. Introduction * Canadian Blood Services (CBS) has a reputation that makes people feel comfortable in knowing that when they donate blood there will be professionals that will take care of them and they receive the satisfaction of knowing they are saving lives. It is this good feeling that brings donors into clinics to donate. However, CBS needs to look at innovative ways to increase the numbers of people who donate because of the growing demand for blood. II. Issues and problems a. Increase the number of donors (urgent) * In order for the Canadian Blood Services to meet the demand of blood needed to serve patients, the CBS must increase the amount of donors that give blood. Being that there is an increase in the amount of blood needed each year, the demand for blood continues to rise. Finding ways to attract people to donate blood can be problematic in that finding incentives for people to donate can be a difficult task. b. Donor retention (symptom) * Finding way to keep donors giving blood is another issues that needs to be examined further. CBS needs to understand what brings people to CBS locations to give their bloods and to find other ways to make giving blood more convenient and efficient. People who continue to donate blood on a regular bases are the backbone of CBS. It is vital that CBS find innovates ways to make donors want to give their blood to this organization. III. SWOT analysis a...
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...Executive Summary The Canadian Blood Services (CBS) was created in 1998 as a result of the base contamination of blood supply and since then, it is being funded by the provincial health ministries. The main objective of this new organization operated at arm’s length was to reestablish the negative public perception regarding the process of blood donation and collection. By the end of 2008-2009 annual reports indicated that more than 80% of the population trusted in CBS to manage the blood system. Problem Statement Over the years the need for blood has continuously increased and CBS has tried to keep up with the demand by recruiting new donors and organizing more blood collection campaigns. Due to an overall aging of the Canadian population and the decrease in wait times in the hospitals, CBS is facing a growth in the demand of blood. Objective Between 1998 and 2011 the number of units collected has gone up by more than 200,000 units but the number of active donors has remained constant. Increasing the number of donors is the immediate objective; however, previous experience shows that many people are just donating once and do not come back to a donor clinic. CBS’s objective is to develop a marketing media program to increase the number of new donors and the donor retention to a higher level than 51%. Situation Analysis CBS’s operations started with a record of 685,000 units of blood collected in 1998 and currently collection grew to more than 900,000 units...
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...reflect the heavy weight of the Raid on Dieppe. Also, in my thesis, I will explain which interpretation I find the most persuasive. Narrative In the planning of the Raid on Dieppe Peter Henshaw stated in his article that there was no denying that Canadian had no involvement in the planning and that the British were doing it all. Here is what Henshaw said: “the operation was conceived, planned, and launched under the direction of the British officers as part of a wider strategy that Canadians had played practically no part in formulating.”[1] This is what Brian Loring Villa stated in his article that “The stubborn fact remains that at every important stage of the planning process McNaughton personally reviewed the work product and registered his approval under the authority delegated to him by the Canadian Government”.[2] It leads me to believe that the Canadians were very much involved in the planning of the raid as mentioned in Brian Villa’s book. Who was responsible for the Raid on Dieppe? Peter Henshaw stated that he strongly believed that the Canadian commanders were primarily responsible for the Dieppe fiasco.[3] He wrote in his book that “their struggle for autonomy, and for a leading Canadian role in raids, interacted with British interservice rivalries in a way that was decisive for the progress of the planned raid”.[4] Here is what Brian Villa wrote in his book....
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...Journal 1 What impact has the Canadian Social and Political history on writing of Joy Mannette and Denise Chong? Both authors Joy Mannette and Denise Chong have written different articles about racism and discrimination .First article “My Dearest Child” is written by Joy Mannette and the other one “The Concubine’s Children” is written by Denise Chong. Both of these articles reflected how the black and Chinese immigrants suffered in Canada in 17th and 19th century. But now as we all know Canada is a multicultural country. Everyone respect each other’s culture and religion. The first article “My Dearest Child” is a letter written by a white mother Joy Mannette to her African Canadian child. In this letter, she explained how their ancestors experienced discriminations. The people who were African although they born and citizen in Canada they were still treated badly. Even their ancestors had to work as labourers as white people offered them minor jobs. They worked hard but still got fewer wage. She narrates in her article that the black people came to Nova Scotia in 17th century as slaves. They were banned to enter the religious places, Schools and other amusing programs. In the second article “The Concubine’s Children”, Denise Chong states how the Chinese immigrants had to face racism in Canada in the past. She explained about unfairness that the many Chinese immigrants experienced in Canada. In addition, Chinese people had to pay special taxes for school and policing, employment...
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...Wellness: the new health goal • Generations of people have viewed health simply as the absence of disease • Health – typically refers to the overall condition of a person’s body or mind and to the presence or absence of illness or injury • Wellness – beyond the simple presence or absence of disease, wellness refers to optimal health and vitality – to living life to its fullest • There are two differences between health and wellness: o Health – or some aspects of it – can be determined or influenced by factors beyond your control, such as your genes, age and family history (for example, family history of heart disease or cancer) o Wellness is largely determined by the decisions you make about how you live. For example, eating sensibly, exercising and having regular screening tests. Enhanced wellness, therefore, involves making conscious decisions to control risk factors that contribute to disease or injury. (age and family history are risk factors that cannot be controlled. Behaviours such as smoking, exercising and eating healthy are factors you can control) The dimensions of wellness • Experts have defined six dimensions of wellness: o Physical o Emotional o Intellectual o Interpersonal o Spiritual o Environmental • These dimensions are interrelated; each has an effect on the others • The process of achieving wellness is constant and dynamic, involving change and growth • Wellness is not static; ignoring any dimension of wellness can have harmful...
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...NUR 427 Health and Chronic Disease Management This paper will be discussing the personal impact and journey of 46-year-old Mrs. Linda being diagnosed with what is referred to as orthostatic intolerance. “Orthostasis means 'standing up'. Thus, orthostatic intolerance (OI) is defined by the inability to remain upright. It is often erroneously designated 'orthostasis'. More specifically, OI can be defined by the inability to remain upright relieved by recumbence” (Stewart, 2012). The patient spent more than 20 years with torture and life threatening symptom no doctor could identify. The patient was born in southern Minnesota. When she turn to puberty, her body change in ways she never expected. She was felling weak, fatigue, dizzy, and lightheaded. She tried to manage her symptom during adolescence with different over the counter medication. After celebrating her 18th birthday, she decide to leave Minnesota and went to Buffalo Los Angeles. As soon as she touches California a new symptom emerge. She was feeling a migraine symptom and affects her to focus. When the migraine increase she did appointment with neurologist. The doctor order CT scan to see if there is any unusual thing in her brain. The result came normal. She went to seek treatment with various doctors who were not able to explain to her the cause of her migraine. Then she left her work and return to Minnesota. This disease has had a huge impact on her everyday quality of life as well as her family and friends...
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...Treatment of Congestive Heart Failure Nicole Martin North Island College Congestive Heart Failure Left heat failure, also known as congestive heart failure (CHF), is an imbalance in pump function in which the heart is failing and unable to do its work pumping enough blood to meet the needs of the body’s other organs. CHF is commonly thought of as a disease but in fact is a syndrome. A syndrome as defined by Mosby’s Dictionary, as “a complex of signs and symptoms resulting from a common cause or appearing in combination, to present a clinical picture of a disease or inherited abnormality” (Mosby, 2009). Heart failure usually develops slowly, often over years, as the heart gradually loses its pumping ability and works less efficiently. CHF affects individuals in different ways and to different degrees. It is usually a chronic disease and gradually becomes worse over time. Many people are not even aware of their condition until symptoms appear years after the heart began its decline. There are many causes, risk factors, and signs & symptoms that help determine if someone is at risk of developing CHF or already living with CHF. Nearly 500,000 Canadians are currently living with the condition, with 50,000 new cases diagnosed each year. With such high numbers of people diagnosed with CHF, I believe as a future nurse it will be beneficial to have a greater understanding as to how CHF develops, how it is treated, and how it is management. Etiology The etiology...
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...Conrad Otto Figure 2: Dr. John Conrad Otto The purpose of researching gene therapy and alternative cures for hemophilia is to cut down cost of treatment and prolong the effects of the therapy. Hemophilia dates back to ancient times. The Talmud and Arab physicians had stories about males dying from minor cuts. Hemophilia was finally recognized as a hereditary disorder in 1803 by Dr. John Conrad Otto. He saw a trend in families that female were carriers of the disorder and that mostly males were affected. Hemophilia is a genetic disorder that makes it much harder and longer for your blood to clot when you are injured. In severe cases continuous bleeding could occur after minor cuts. There are two types of hemophilia, hemophilia A and hemophilia B. Mutations in the F8 and F9 gene that causes a reduction in the coagulation factors VIII and XI. These coagulation factors are essential in the blood clotting process, also known as coagulation cascade. Mostly men inherit hemophilia. Hemophilia A is the most common with around 1 in 5,000 men are born with it. Hemophilia B has a lesser chance of around 1 in...
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...it is hard for researchers to establish a definite cause and effect relationship between stress and specific physical symptoms or illnesses. Not only do people's minds and bodies react differently to stress, but there also are other factors at work when someone falls ill. Most researchers have found the more a person suffers from stress the weaker his or hers immune system becomes. In trying to understand why stress can be bad for the body is to look at it from an evolutionary perspective, where in the past our ancestors were often confronted with life threatening situations and as a result the ‘fight or flight’ response evolved. Whilst being confronted by dangerous situations such as confrontation with a predator it was necessary to send blood to the muscles and be in a heightened state of arousal, however today it might not be relevant to most everyday stressors. So we can say most stressors do not pose a physical danger to us yet the way our nervous and endocrine systems have evolved we react to the stressors as if they did, whilst it might have been an adaptive response for our ancestors it has become maladaptive for us today. In a study done by Cohen et al (1991) the direct effect stress can have on illness was demonstrated when 394 healthy participants were asked to complete a questionnaire assessing their stress levels, there after they were exposed to five respiratory viruses. Those that experienced the most stress were the most likely to develop...
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...Michael Howard Professor Oltmann BIO 1322 June 26, 2015 Chapter 10 (10.1) Oxidation and Reduction Oxidative Stress- The imbalance between the point the production of reactive compounds and the body’s ability to protect against their adverse effects. Oxidation- The process of losing an electron during a chemical reaction. Free radical- An unstable atom with an unpaired electron in its outermost shell. 10.2 Defense Against Free Radicals Antioxidant- A substance that has the ability to prevent or repair the damage caused by oxidation. Tocopherols- The active form of Vitamin E. The most active form. (Four different) Carotenoids- Six-hundred naturally occurring pigments synthesized by plants, algae, and photosynthetic bacteria. Colors range from yellow to orange to red; three are converted into vitamin A. Isoflavones- Poly phenolic compounds that are capable of exerting estrogen similar effects. Phytochemicals produced in legumes; soybeans main source. Flavonoids- Found in fruit and vegetables, tea, red wine, dark chocolate. Polyphenolic (phytochemicals) molecules containing 15 carbon atoms and are soluble in water Anthocyanin- Vacuolar plant pigments that appear red, purple, or blue. Found in berries, grapes, and red cabbage. Vitamin E, Vitamin C, and beta-carotene are micronutrients that are known to have antioxidant roles. 10.3 Vitamin E Megadoses- An intake of a of a nutrient beyond what is needed to prevent a deficiency or what’s found in a balanced...
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...one of the oldest genetic diseases known to mankind. The earliest records date back to rabbinical writings of the Talmud documented in the second century. A law was present that stated that if two sons of a woman die from circumcision then her third would not be required to be circumcised. This was an illustration that the Jewish were aware that mothers passed it on to their sons. Up until 1937, the cause of this disease remained unknown. Modern studies began in 1803 when a Philadelphia physician named Dr. John Conrad Otto wrote a review about a hemorrhagic disposition that occurred in families affecting males. Following that, Nasse gave the first review in 1820 and Wright demonstrated evidence of laboratory defects in blood clotting in Aaron Chan Biology 330 06261560 1893. Our forces strengthened exponentially in 1937 after Patek and Taylor found the role of the soon to be named factor VIII describing its action in hemostasis. They characterized and named it an “antihemophilic globulin substance”. Not long after, the protein was purified and the gene was open to study for many scientists. The root of this evil The mastermind behind Hemophilia A is the gene coagulant factor VIII. The factor VIII gene sits on the long arm of chromosome 10 at location 28, more specifically, from base pairs 154,064,062 to 154,255,350. Its protein sequence is 2351 amino acids long transcribed from a 191,288 mRNA. This gene...
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...Nursing Practice Review Fluid balance Keywords: Fluid balance/Input/Output/ Dehydration/Overhydration ●This article has been double-blind peer reviewed Measuring and managing fluid balance In this article... What fluid balance is and how fluid moves around the body Causes and signs and symptoms of dehydration and overhydration How to assess fluid balance, including clinical assessment How to keep an accurate fluid balance chart Author Alison Shepherd is tutor in nursing, department of primary care and child health, Florence Nightingale School of Nursing and Midwifery, King’s College London. Abstract Shepherd A (2011) Measuring and managing fluid balance. Nursing Times; 107: 28, 12-16. Ensuring patients are adequately hydrated is an essential part of nursing care, yet a recent report from the Care Quality Commission found “appalling” levels of care in some NHS hospitals, with health professionals failing to manage dehydration. This article discusses the importance of hydration, and the health implications of dehydration and overhydration. It also provides an overview of fluid balance, including how and why it should be measured, and discusses the importance of accurate fluid balance measurements. Assessing hydration status and measuring fluid balance can ensure optimal hydration balance, including what fluid balance is, and how and why it is measured. It also discusses the importance of measuring fluid balance accurately, and the health implications of dehydration...
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...Chapter 1 Nursing Images throughout History 1) The angle of mercy 2) The handmaiden 3) The battle-ax 4) The naughty nurse 5) The military image A. Nurses on the battlefield * Hospitalers – specialized soldiers who at the end of battle returned to the outposts to care for the sick and injured * Army nursing service – organize nurses and hospitals and coordinate supplies for the soldiers during the Civil War * Clara Barton a. Provided care in tents set up close to the fighting b. Did not discriminate c. Establishment of the American Red Cross * Harriet Tubman – helped slaves escape to freedom on the underground railroad * Walt Whitman – a poet * Louisa May Alcott – an author * Dorothea Dix – union’s superintendent of female nurses during the Civil War B. Nurses fighting diseases * Florence Nightingale d. Epidemiology – the study of the distribution and origins of disease e. Air, light, nutrition, and adequate ventilation and space assist the patient to recuperate * Lillian Wald & Mary Brewster f. Founded the Henry Street Settlement in NY to improve the health and social conditions of poor immigrants g. Improve health and prevent illness by promoting safe drinking water, adequate sewage facilities, and proper sanitation Florence Nightingale (1820-1910) ...
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