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Cango Consulting Project

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CONSULTING FINAL REPORT

Consulting Final Report
BUSN 460
April 23, 2013

TABLE OF CONTENTS

Table of Contents Pages

1. Executive Summary….. 3.0 2. Strategic Focus and Plan ..3-4 a. Mission b. Vision c. Values 3. Situation Analysis ..5 a. SWOT analysis……………………………………………………………….……..…5-6 Internal Strengths and Weaknesses External Opportunities and Threats 4. Market-Product Focus 6-9 a. Target Markets b. Positioning c. Competitive Analysis d. Promotion Strategy 5. Inventory 9-10 6. Re-organizational Structure .10 7. Financial Analysis 11-12 8. Final Recommendation ...13 9. Bibliography Total Pages in Can Go Analysis and Recommendation .13

1. Executive Summary Can Go Inc. was founded by CEO Elizabeth (Liz) Bennet. Can Go began with an initial investment from Liz’s stock option and the help of Warren Fox (MBA classmate). As a start-up company and joint efforts from Liz and Andrew, the expansion of its operations included CDs. DVDs, audio and video tapes and customized MP3 players. Can Go, Inc. listed as an online retailer of books and audio/visual entertainment took a leap into the online gaming arena whereby 50% ($25 million) of their divisional revenues was a direct result of this new venture. Can Go’s net sales revenue peaked at $50 million for its 2010 facial period. As Can Go strives to garner a major position in entertainment e-commerce, the online gaming is becoming highly popular. The trend shows the market shares are rising quickly and so are companies like Nintendo and Electronic Arts that took only a few years in the online gaming business to “make hundreds of millions” (Software Top 100, 2010). Can Go was recently acknowledged as a leader in entertainment focused e-commerce business in a $60 billion

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