...Analysis: Albert Fish’s actions can be analyzed from an anthropological, sociological and psychological perspective in order to further understand what led him to such outcomes. First he will be analyzed from an anthropological perspective, which looks at the overriding culture and other factors that resulted in his actions. Early in his childhood, Fish was introduced to violence which led to his sadistic realizations (Brisbon, H. 2007). The culture between 1870 and 1936 in which he lives was a very violent time in America with a lot of violent crimes related to racism and homophobia, making following in those footsteps a very easy option for a person like Albert Fish. Due to the violent historical occurrences, Fish felt as though he was dominant over African American, handicapped and homosexual people, which led him to exploit them as his primary targets (Brisbon, H. 2007). This shows that the culture and society he was brought up in caused Fish to abide dominance against other humans and displayed violence as an easy outlet for that hate which led to the many gruesome assaults and murders he proceeded with throughout his lifetime (Brisbon, H. 2007). The anthropological circumstances contribute to Albert Fish seeing the world through a lens of arrogant entitlement and treating people as targets. Albert fish could also be understood through the lens of sociology. Sociology looks at how members of society interact with one another. To the public, Albert fish was a gentle and...
Words: 1158 - Pages: 5
...Clean Edge Razor Case Analysis Luiz Dantas Marketing Management Professor MaryJo Radosevich Background/Situation A group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. 1. What changes are occurring in the nondisposable razor category? Assess Paramount's competitive position. What are the strategic life cycle challenges for Paramount's current products as well as for Clean Edge? Consumers are becoming more sophisticated and looking for new technologies. In other words, they are willing to invest more money and buy products that satisfy the necessity of a smooth shaving experience. In other hand, observing the Exhibit 1, there is a category of consumers called “Maintenance users” that made up 33% of consumers; they were not interested in buying products with superior technology. These consumers cannot be ignored...
Words: 915 - Pages: 4
...Strange objects analysis - Forms of writing • Letters • Diary entries • Reports • Manuscripts • Newspaper articles • Interviews • Documents - Character/plot connections- multiple stories and there have links Wouter, Steven Messenger and the diary entries all have links because they both speak about Ela and Jan Pelgrom, Charlie Sunrise, Dr Hope Michaels and the gold ring, which Jan Pelgrom originally owned and gave to Ela before they died. Steven Messenger – is a lonely teenager who discovers the artifacts and, after keeping the ring, becomes more and more crazy and experiences visions. Nigel Kratzman – Steven’s neighbour and friend. Wouter Loos – a historical figure, Wouter (and Jan Pelgrom) were castaways, while there isn’t any evidence...
Words: 974 - Pages: 4
...Maizatul Nazwa Sahiman Student Id No: 031100165 | BMK 501 –TMA 1 | |MARKETING MANAGEMENT | |Semester July – Dec’11 | Table of Contents Executive Summary 3 Statement and Analysis Problem 4-8 Decisions Criteria and Alternative Solutions..............…………………………………8-11 Recommendations Solutions, Implementations and Justifications 11-15 References 16 Case Analysis: Proposal for McCain’s line of frozen products in Malaysia; Identify Marketing Plan, Product Mix, Tools, Challenges and Recommendations. [pic] Executive Summary McCain Brother founded the company with simple theory “good ethic is good business”, about the relationship with our farmers, customers, environment, community and people. It is about the good company, making good and simple food. McCain Food is the world’s largest producer of frozen chips, 1st factory New Brunswick, Canada in 1957 and today as clear market leader, 45% of all frozen potatoes sold in the UK are McCain frozen potato. Long Term Business Strategy; “ESWY International Marketing Pro” is specialized in importing and distributing frozen food from Australia and US. The company mission is to be the leader in introducing imported frozen food with healthy, quality, affordable, variety and of course Halal products. This will be a good investment for the company...
Words: 3344 - Pages: 14
...NOVA School of Business and Economics Case Study Corporate Finance Undergraduate Programs in Management and Economics 2010/2011 (Spring Semester) Prof. Miguel Ferreira Dr. João Filipe CIMSPA 1st QUESTION [GROUP 45] Hélia Lopes, 9056 | Jean Rafael, 10402 | Marta Costa, 9475 Marta Soares, 8624 | Miguel Melo, 8878 EXECUTIVE SUMARY: The present report will study the feasibility of an investment opportunity by Cimspa consisting on the expansion of its production process to Angola. In the following analysis we used forecasts previously obtained. Additional relevant information on market data, taxes and law was taken from accurate records of OANDA, IMF, Deloitte and a publication of the Angolan Labor Policy, but all references are properly stated forward. 1DATA TREATMENT AND REMARKS: ° All data was converted to Euro’s as the final results should come in that unit. For this purpose we used exchange rates from September 30th available on OANDA website2, obtaining an USD/EURO Exchange rate of 0,7247 and an AKZ/EURO Exchange rate of 0,008. Furthermore, from now on all the values presented in this report will be expressed in Euro’s, according with the above FOREX rates; unless indicated otherwise. ° We Accessed the PIB's growth rate and inflation forecasts by the IMF Angola Report No. 11/513. For inflation the values were deduced from the consumer price index (end of period) because later on when we refer to any period we will be referring to the term of the same...
Words: 6672 - Pages: 27
...DARE TO DISRUPT!! DARE TO DISRUPT!! Theme: Means to tackle disruptive innovation Name: Prasun Kumar Das PGPM Participant, Batch 1114 Information Management S. P. Jain Institute of Management & Research Mobile - +91 7506793925 DISRUPTION – The New Age Competitive Strategy Everything is fair in love and war; and competition in a business environment is like a cold war. Innovation has always been the major strategy used by businesses around the world to stay competitive. The traditional paradigm of innovation was to improve the performance of the existing technology, thereby steeping up the performance trajectory. However, value creation for customers may be much simpler than high performing technology. There is always a threshold level till which customers can absorb and appreciate which the traditional paradigm fails to address. This has lead to a gradual shift in paradigm, over the last five decades, from a continuous performance improvement to that of something called ‘Disruption’. Clayton Christensen coined this term and today it has become a big buzzword. He identified ‘Disruptive Innovation’ as a product or service, so compelling in nature that everyone rapidly abandons their current way of doing things to this new approach. IT has been the big enabler of this disruption. The fundamental aspect of disruption is to use the right benchmark, which becomes additive with time. When that happens, we find entire product lines – even the whole market...
Words: 2134 - Pages: 9
...International Journal of Emerging Markets, Vol. 5 Iss 3/4 pp. 333- 357 3. Hamid Yeganeh, (2011),"Culture and international trade: evidence from Canada", International Journal of Commerce and Management, Vol. 21 Iss 4 pp. 381 – 393 Table of Content Annotated Bibliographies 2 1.0 Customer relationship challenges following international acquisitions 5 1.1Citation 5 1.2 Introduction 5 1.3Aims and Research methodology 5 1.4 Scope – Analysis, Findings and Results 6 1.5 Usefulness 6 1.6 Limitation 7 1.7 Challenges and Critiques 7 1.8 Conclusion 8 1.9 Reflection 8 2.0 Home government policies for outward FDI from emerging economies: lessons from Asia 9 2.1 Citation 9 2.2 Introduction 9 2.3 Aims and Research Methods 9 2.4 Scope – Analysis, Findings and Results 10 2.5 Usefulness 10 2.6 Limitation 11 2.7 Critiques and Challenges 11 2.8 Conclusion 11 2.9 Reflection 12 3.0 Culture and international trade: evidence from Canada 13 3.1 Citation 13 3.2 Introduction 13 3.3 Aims and Research Methods 13 3.4 Scope – Analysis, Findings and Results 13 3.5 Usefulness 14 3.6 Limitation 14 3.7 Critiques and Challenges 15 3.8 Conclusion 15 3.9 Reflection 15 1.0 Customer relationship challenges following international acquisitions 1.1Citation Christina Öberg , (2014),"Customer relationship challenges following international acquisitions", International Marketing Review, Vol. 31 Iss 3 pp. 259...
Words: 2962 - Pages: 12
...Apple Analysis Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must...
Words: 2606 - Pages: 11
...from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must make key decisions on which products to build or discontinue in order maintaining its competitive edge. This analysis will look at several analytical tools that can be used...
Words: 2604 - Pages: 11
...Apple Analysis Executive Summary In week 8 of AMBA 640, we will be analyzing the Apple case located in chapter one of Management Information Systems: Business Driven MIS Inc from an information systems management perspective. Our analysis will look at some of the common tools used to analyze competitive intelligence such as Porter’s Five Forces Model, the three generic strategies for choosing a business focus and the value chain analysis. We will also discuss why and how data, information, business intelligence and knowledge are important to Apple. This analysis will also include how Apple identified areas where it achieved a competitive advantage using management information systems and why competitive advantages are temporary. Introduction Apple was launched April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak and is considered to be one of the most innovative technologies companies in the world. The company is responsible for products and services such as the Macintosh desktop and laptop computers, iTunes, iPod, iPhone, iTouch, iPad, Apple TV, and iCloud. Apple also develops its own software to run on its computers, its philosophy “has always been to create products that consumers find easy to use and marry innovative technology to work productivity and personal entertainment” (Mallin & Finkle, p.49, 2011). This accomplished company faces constant challenges from a competitive market to a technology lifecycle that is continuously being shortened and thus must...
Words: 2606 - Pages: 11
...Enter Sun Chips Jolene Stracuzzi Columbia Southern University Enter Sun Chips Frito Co. was founded in 1932 by C.E. Doolin in Dallas, Texas. This same year Herman W. Lays begins his path down the snack chip path in Nashville, Tennessee (“Frito-Lay Corporation,” n.d.). In 1945, their paths merge into a business agreement to sell each other’s chips in their respective areas. These two companies merged in 1961 to become Frito-Lay, Inc. Only four years later, in 1965, Frito-Lay, Inc. became a division of Pepsi Co. (“Our vision,” n.d.a). Frito-Lay has become one of the world’s prominent producers and venders of snack chips. Some of their snack brands include: Baken-Ets, Cheester’s Fries, Cheetos, Cracker Jack, Cracker Jack’d, Doritos, Fritos, Funyuns, Grandma’s, Islen, Lay’s, Matador, Maui Style, Mrs. Vickie’s, Munchos, OvenBaked, Ready to go Snacks, Rold Gold, Ruffles, Sabritones, Santitas, Simply, Smartfood Popcorn, Stacy’s, SunChips, and Tostitos (“Full brand list,” n.d.b.). Frito-Lay also produces nuts, dips, and peanut butter crackers (Kerin & Peterson, 2013). Frito-Lay not only manufactures the snack foods, but has a hand in every stage of the process. The corporation has a potato breeding operation located in Rhinelander, Wisconsin. Their goal is to produce a superior potato variety for chipping (“Frito Lay Agricultural Research,” n.d.). They receive potatoes from roughly 80 different potato farms. They have 29 plants in 15 states (“Frito-Lay Plant locations,” 2013)...
Words: 2188 - Pages: 9
...Callaway Golf Clubs Term Paper Assignment Webster University Marketing 5000-02 Fall I 2010 Rashad A. Myers Executive Summary Callaway is a premium golf equipment company which focuses on increasing the overall experience of playing the game for those that use its products. The company will increase market share and profits by focusing on specific target markets over the next 12 months. Environmental Analysis Socio-Culturally, Callaway is affected by the fact that the majority of its customers are Caucasian and male. Further, this demographic is largely made up of male baby boomers, and this segment is aging rapidly, with many giving up the game due to health reasons. Also, children are not taking up the game with the numbers that they used to. Instead, they opt for video games and other sports. Politically, Callaway is not affected by legislation. Callaway is certainly impacted by what is going on economically. Golf is a relatively expensive sport to play with any regularity, when you take into consideration the equipment costs and green fees. One of the first activities that are limited is recreational spending in a down economy. The company will suffer if people’s discretionary spending is limited for extended periods of time. Callaway is affected by Legal and Regulatory forces because its governing body, the United States Golf Association (USGA) can make changes to equipment any time it wants to. Callaway incorporates technology heavily in their...
Words: 2287 - Pages: 10
...Strategy Analysis MGMT 562 Rusty Gates Margaret Hogan Liberty McCarty Anita Ramachandran Tony Reed TABLE OF CONTENTS Executive Summary…………………………………………………………….3 Introduction……………………………………………………………………..4 External Analysis……………………………………………………………….5 Suppliers………………………………………………………...…….5 Customers………………………………………………………..……5 Competitors…………………………………………………………...6 New Entrants………………………………………………………….7 Substitutes……………………………………………………………..7 Opportunities and Threats……………………………………………..8 Internal Analysis………………………………………………………………..8 Strengths………………………………………………………………8 Weaknesses…………………………………………………………...9 Value Chain, VRIO Framework, Core Competencies……………….10 Key Strategies………………………………………………………………….11 Investment Recommendation………………………………………………….12 References…………………………………………………………………….13 2 Executive Summary Starbucks Coffee Company, founded in 1971 is headquartered in Seattle, WA and operates in 37 countries around the world. The backbone of Starbuck’s business is its company-operated retail stores. Starbucks has employed a strong differentiation strategy in order to turn a traditional $.50 commodity into a $4 experience. This following report provides an analysis of the strategies used by Starbucks to stay on top of its growing and volatile industry. Starbucks’ governing principles are based on three strategic stances: the third place experience, creating a human connection, and providing a quality everyday experience for customers. The specific strategies used by Starbucks include:...
Words: 6290 - Pages: 26
...Ask and Answer Paper: Understanding Prions Ask and Answer Paper: Understanding Prions Steven English Ask and Answer Paper: Understanding Prions 1 As its name suggests, Pasteur's germ theory of disease simply states that microbes are the cause of disease. Though it seems obvious now, it was revolutionary at the time of its inception and is central to our modern understanding and treatment of diseases. It replaced the commonly held and relatively complex 'humoral theory' with a simpler concept that boiled down to a relationship between microorganism and host (“Germ Theory,” n.d.). But as our understanding of the disease process grows with more and more diseases continuing to be discovered, we find that while viruses and microorganisms might be the main cause they aren't the only way in which disease can spread. Prions are one such challenge to this simple germ-disease paradigm. In this paper, the following questions about prion diseases (focusing primarily on kuru and Creutzfeldt-Jakob disease) will be examined: “What are they and what does their discovery mean for our understanding of disease and evolution?” The prion protein (PrPC) is a protein seemingly found in the brains of almost all vertebrate animals which...
Words: 3020 - Pages: 13
...I) Presentation of Caroll a) Caroll and Vivarte b) Historic of Caroll II) The company’s mix marketing: a) The product b) The place c) The price d) The promotion III) Chinese market audit - PESTEL analysis: 1) The political environment 2) The conomical environment 3) The social environment a) Chinese cultural specificities b) The chinese purchasing attitude 4) The legal environment IV) The SWOT matrix a) Strengths b) Opportunities c) Threats d) Weaknesses V) PORTER’s five Forces matrix: a) Threat of new entrants b) Power of supplier c) Power of buyer d) Treat of substitute e) Industry rivalry VI) The Boston Box VII) The Ansoff matrix: Conclusion: References Introduction: In order to build a marketing plan properly we need to introduce the subject which is the expansion of Caroll in the Chinese middle class market. First it’s important to get to know the market we want to enter; PESTEL analysis will give us an overview of the particularities and difficulties of the Chinese environment we will have to overcome. We will then highlight the strengths and weaknesses of the company and point out the opportunities and threats we’re to meet. To do so we will use different tools matrixes -The Boston box, Ansoff matrix - and analysis schemes such as the marketing mix 4 P’s, SWOT and Porter 5 forces. These elements will help us to define properly the marketing strategy that matches with the Chinese expectations and our abilities. We are...
Words: 3663 - Pages: 15
