...Cunningham October 1, 2011 Canyon Ranch A visit to Canyon Ranch is to venture into as their slogan extols “the power of possibility”. Its mission as the founders explain it, was created for it to be a place people would be inspired and motivated to translate the healthiest thoughts into action. Canyon Ranch advises those considering entering that “Canyon Ranch is more than a place, it’s state of mind and a way of life” Guests are therefore empowered to take command of their lives through fitness, healthier living, integrative wellness and learning how to deal with stress, all which leads to longer and happier lives. At Canyon Ranch the idea is that one can relax, be happier, get health and experience a more fulfilling life. People have been in quest of this goal for as long as anyone can remember therefore its Canyon Ranch’s aim to be the answer to that quest.. There have been different avenues in which to achieve this and at different levels of involvement. Self-help groups, social interaction, clubs, books, articles, and various DVD’s on the subject. But a Canyon Ranch experience is so much more than any self help book or aid can be but of course at a much higher price. Yet with 230 different services no self help book can match that kind of appeal. At one of the Canyon Ranch locations (with the use of the word “location” is intended to be generic) as Canyon Ranch conspicuously doesn’t necessarily call itself a resort, a spa...
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...their efforts are Canyon Ranch, a leader in the health resort and spa industry. (Applegate, Austin, Soule, 2009, p. 156) Today it is recognized worldwide as the gold standard for healthy vacations. The company has expanded far beyond the family-run health resort envisioned by its founders, while always remaining true to their original mission: Canyon Ranch aims to inspire people to make a commitment to healthy living, turning hopes and intentions into the highest enjoyment of life. (Canyon Ranch Web Site, 2012) For the first 25 years following its inception, Canyon Ranch opened additional resorts and evolved by expanding service offerings with a focus on health and healing, spa services and fitness. In 2004 the company faced competitive pressures from industry growth, which revealed both opportunity and limitations within their information technology infrastructure. The corporate IT function at Canyon Ranch numbered 20 professionals headed by Mike Randle, corporate IT director, who reported to the COO and CFO. The function was responsible for internal software development and maintenance, as well as evaluating software packages and performing help-desk and support tasks. (Applegate, Austin, Soule, 2009, p. 171) IT was considered a support function however; the need to address competitive forces would lead to consideration for IT to become a strategic business partner. Information systems were decentralized and mostly non-integrated. Canyon Ranch owned the source code...
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...Sarah Highman February 22, 2015 Mrs. Karen Crooker Canyon Ranch One service management problem in the Harvard case, Canyon Ranch, is advertising. Service Management is defined as a customer-focused approach to delivering information technology. It focuses on providing value to the customer and also on the customer relationship. Canyon Ranch did not advertise heavily, instead focusing on direct communication and affiliations with similar suitable partners. Canyon Ranch claims that their core strategy is word of mouth and that they’re a word of mouth referral business. They hold customer events and parties and they tell their customers to bring a guest who has never been to Canyon Ranch and does not know much about the company. I believe that if Canyon Ranch would advertise harder they would be able to deliver information about the company to their customers and be able to directly communicate with the customers without the assistance of similar partners. Not knocking the work they have put into the company however if they advertised at strategic locations, like social media for example, they would be able to communicate with a much wider range of people, at a much faster pace. This then allows the company to grow at a much faster, which allows Canyon Ranch to a larger profit margin. This all sounds great except there is another service management problem, Canyon Ranch is carefully selective about their customers. They want people have deep...
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...Competitive Use of Customer Data Canyon Ranch Case 1. What type of products/services does Canyon Ranch provide? How unique they are compared with competitors in the industry? What's the nature of its customers? Where does the competition come from for Canyon Ranch? • Canyon Ranch’s product and services are broken into two categories, a destination resort and a spa club. The destination resorts are divided into three revenue generating departments. They are health and healing, hotel and spa. Each area offers a wide array of products and services. They include 230 different services in both spa and health and healing Departments. The have medical doctors, nutritionists, behaviorists, and exercise physiologists on staff. In addition, they provide lectures and fitness classes, as well as multiple outdoor activities where there is no extra charge. The spa clubs focus on fitness and salon services, which were designed to introduce customers to the “Canyon Ranch” brand. • Canyon Ranch is unique as compared to their competitors because they are able to tailor services to the special needs of the guest. Their large array of services in the health and healing department set it apart from most competitors by integrating everything under “one roof.” • The nature of Canyon Ranch customers were woman in their forties, with grown kids, high household income, active, generally fit and who do not compromise on wanting the best. In addition, their men client’s, are of...
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...POST UNIVERSITY Canyon Ranch Spa Eric Moody CIS415.90 Professor Jeff Stevens Ph.D. 01/24/2016 Table of Contents 1. Summary of the problem 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3. Summary of Available Information 4. Pre-Analysis of the study 5. The analysis section 6. Recommendations References Executive Summary In spite of dramatic growth of the spa industry, little attention is still paid to information technologies, thus, operations remain low tech. As CIO at Canyon Ranch, based on the customer information available to Ranch Canyon, it is necessary to decide how to build effective customer relationship management (CRM) and business intelligence systems at Canyon Ranch. It is also important to analyses the impact these systems would have on the Canyon’s Ranch strategy and capabilities. Summary of Available Information 1. Canyon Ranch Business Units. 2. Canyon Ranch Services. 3. New Services and Sample Packages and Services. 4. Canyon Ranch customer profile. 5. Canyon Ranch Rates and Packages. 6. The structure of the spa industry. 7. Overview of the Information Technology (IT) at Canyon Ranch. Pre-Analysis of the study Computerization was always seen as a thread rather than an opportunity for the spa industry, since many spa visitors were seeking an escape from their technology-intensive world. However, competition and the realities of current market conditions necessitated...
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...Canyon Ranch is a Health Resort and spa was started by Enid and Mel Zuckerman in 1979. They want to create a please where people would be inspired and motivated to translate their healthiest thoughts in to action. With 25 years of growth, Canyon Ranch is widely recognized as the gold standard in the industry in 2004. It commanded rates 25 percent to 30 percent higher than other destination spas. Canyon Ranch was becomes a leading company in the health resort and spa industry. However, the significant companies joined in to this industry and starting to attack Canyon Ranch more directly. The company is now faced with questions as to how to grow the business while maintaining the fundamental characteristics of Canyon Ranch, and to ensure that Canyon Ranch maintained its competitive advantage in the face of increasing competition. From the information technology perspective, IT department wants to change from a single dominant IT system – the property management system to a system that has ability to understand its customers better, create loyalty, and cross-sell its offerings. To achieve the goal, first thing we need replace the CLS system with a Property Management System that is capable of interfacing with Guestware and supports a POS function. Since Canyon Ranch had a decentralized IT infrastructure, we will consolidate all the data we gather from CRM system to a central view. Centralize data will allow us use the data they already collected to address the different needs...
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...SWOTT Analysis - Jumbo Guest Ranch Introduction As a strategic planning tool, SWOTT analysis is used to evaluate the strengths, weaknesses, opportunities, threats, and trends of a business. It examines both the external and internal factors that are crucial to the operations and performance of a business. The results obtained from this analysis are useful during the formulation of a strategic plan. Before starting a SWOTT analysis, a clear and attainable business objective should be defined. The purpose of the analysis is to identify the negative and positive factors found within and outside of the company that influence its performance. Background Jumbo Guest Ranch is a ranch that targets the middle income earners and corporations as its principal clientele base. To improve profit margins while focusing on this market segment, the strategy of the ranch is self-sustenance and expansion. These two key strategic components are responsible for the ranch’s differentiation strategy. To enable its self-sustenance strategy, the farm will use renewable energy forms, such as solar and wind while most other resources and materials will be obtained from its farm. The Analysis In an attempt to help develop full awareness of all factors, both internal and external, which may affect the decision-making process and strategic planning, the SWOTT analysis...
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...Study Guide CH. 16: CONQUERING A CONTINENT (493-522) KEY TERMS Index cards should be created for the following key terms including time period relevant, definition, and significance in historical time period • Homestead Act • Protective tariff • Trusts • Munn v. Illinois • Gold standard • Bimetallic standard • The Crime of 1873 • Greenbacks • Bland-Allison Act • Matthew Perry • William Seward • Morill Act • Great Plains • Cow country • Long Drive • Cattle towns • Wild West • Ghost town • Great American Desert • Barbed wire • Exodusters • Polygamy • Dry farming • Report on the Lands of the Arid Regions of the United States • Yellowstone • “Reservation wars” • Sand Creek • Blackfoot • Dawes Severality Act • Navajo • Sitting Bull • Battle of Little Big Horn (Custer’s Last Stand) • “Buffalo Bill” • Geronimo • Ghost Dance Movement • Battle of Wounded Knee LEARNING OBJECTIVE QUESTIONS Answer the following questions using the information gathered in the textbook. Please answer on a SEPARATE sheet of paper. Assignment will NOT be accepted if typed, or answered on this sheet of paper. Please PRINT this and attach to answers. 1. How and why did Republicans create an integrated economy during and after the Civil War? 2. What strategies did Americans utilize to deal with aridity in the West? 3. In what ways did mining, farming, and ranching shape the development of the West? 4. How did Native Americans respond to U.S. government policies...
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...Jacinta Legorreta February 21, 2013 English 2A Candy is an old man who has dedicated all of his life to ranch work, and the thing he most desires is freedom. Candy longs for the day when he doesn’t need to work as hard, under the poor conditions he has worked all those years, and live a peaceful life. Candy’s age put together with the fact that he is missing an arm are not beneficial things when working on a ranch. There is a constant fear in Candy’s mind of getting expelled from the ranch and it makes the thought of being free someday, a dominating one. Feelings of being lonesome are commonly portrayed through Candy, another reason for the dream that Candy shares with George and Lennie. This dream often distracts him from his harsh reality. Even though the men in the ranch can leave whenever they wish, the feeling of being locked into their lives is still present. The desolate and tiring life that most men live in the ranch is a factor that contributes to the wish of freedom. The dream that George and Lennie have is the same than that of Candy. “Guys like us, that work on ranches, are the loneliest guys in the world. They got no family. They don’t belong no place.” (Steinbeck pg. 13) George and Lennie are constantly speaking of how they have themselves to take care of each other. This brotherhood is something that Candy, a forlorn character, doesn’t have. Feelings of loneliness and being lonesome are factors that cause Candy to dream of obtaining...
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...The Long Drive: Link the points together to show reasons for the development of the Long Drive. |Due to the American Civil War many cowboys went off to fight for the | |Cattle in Texas reproduced and when the cowboys returned there were 5 million| |south against the north. | |cattle. | | | | | |Demand for beef in the East meant that cattle could be sold for $50 | |Homesteaders stopped cattlemen who tried to drive their cattle across the | |per head as opposed to $5 in Texas. | |Plains. They did not want their animals catching Texas fever or their crops | | | |damaged. | | | | | |Charles Goodnight and his business partner, Oliver Loving drove a | |The construction of the Transcontinental Railway (completed 1869) solved this| |cattle herd up to a US army fort to sell beef. This journey led to...
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...Kaitlin Verhagen Dr. T DATE \@ "MMMM d, y" September 7, 2014 Convocation Number 1 History of Gunnison “Some days are good days, some days are bad days, but there is never a day that I didn’t try my best”. From the beginning, the Gunnison Valley has been a source of education, work, and recreational activities. Tourists, students, and employers come from near and far to enjoy the amenities that Gunnison and Crested Butte has to offer. Western State Colorado University students make up 2,200 of the 5,892 people that live in the Gunnison Valley. In 1923 the two year “Normal” school switched over to become a four year university known as “Western State College”. Also in 1923, Western picked up the mascot of “the fawns”, to represent speed and agility that the school’s athletics represented. But since then, WSCU has changed the mascot to “The Mountaineers” with the colors Crimson and Slate. Crimson; to represent the Indian Paint Brush and Slate; the color of Sage brush that grew above the college. Western originally started out as a small teaching school, but it has done nothing but grow throughout the years. Today Western holds the record for the four year university with the highest elevation at 7,703 feet above sea level. Also for the largest collegiate letter that is currently placed at the top of the previously named “Tenderfoot Mountain”. Dr. John Johnson designed the “W” that stands at 450 feet tall and 16 feet wide. Shortly after the W was put on Tenderfoot...
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...5 major causes of Deforestation. 1. Is the expansion of farm land, the need for agriculture and the global demand for food has increased? The need for global commodities has driven large farmers to clear the Forrest at a massive rate. One of the largest commodities the demand has increased for is Palm Oil. This need for Palm oil is so great that it not only has destroyed acres of rain forest but this need is starting to such a strong effect that people families are becoming displaced. 2. Cattle ranchers are becoming a large driving factor of deforestation. The growth in human society is booming. Because of the population of the world there is less and less land for cattle to graze from. The ranchers in Brazil are responsible for” 75% of deforestation in Brazil is linked to the cattle industry, with the cattle herd in the Amazon growing by 140% from 1990 to 2003” http://knowledge.allianz.com/environment/climate_change/?665/The-top-10-drivers-of-deforestation 3. Logging and Timber is becoming as affluent as the drug trade and other black market activities. 80% of the logging in the worlds Rain Forrest is illegal. Due to the large demand for logging many of the countries authorities are taking bribes and letting greed over rule the law. 4. Mining is becoming a major factor in deforestation particularly in developing countries and contents. All though mining isn’t as big of a factor as three logging, cattle ranching and increase in farm land it does still have...
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...The Day The Cowboys Quit This story was about the cowboy strike happened in Texas Panhandle in 1833. The main character was Hugh Hitchcock. He worked as a wagon boss for rancher Charlie Waide. Rascal Mcginty and Law Mcginty were also worked for Charlie Waide. The story started as that Rascal McGinty were argue with Dayton Brumley about the cow¡¦s brand as either LR or Figure 4. Hitchcock can not judge for them. At night Brumley¡¦s boss Selkirk come to talk about the Figure 4 and tell Charlie Waide that most of the ranchers agree that no men employed for wages be allowed to own cattle. Selkirk also said some cowboys change their owner¡¦s brand to their own brand. Charlie Waide trusted his men and believed this idea was wrong. He felt that his cowboys were like his friend and he wouldn¡¦t do this to them. Several days later, Joe Sand was injured and Hitch took him to town. After he took Joe to the doctor, he went to the Cowboys Bar to find a place for Joe to stay in town. He saw Gossett and Cottingham in there. They tried to convence Hitch to join the cowboy strike. Hitch said he was loyal to Charlie and would not strike against him. After he came back from town Charlie asked him about the cowboys rule. Hitch said they wouldn¡¦t strike against him. Short after, Selkirk came to threat Charlie to came to the rancher¡¦s meeting which were going to talk about the cowboys rule. Charlie brought Hitch with him. After the meeting, Charlie still couldn¡¦t agree to take away the cowboys...
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...Confederation and National Policy Name: Institution: Date: Abstract The Canadian Confederation entails the process through which the Canada emerged in 1867 when three colonies under Britain formed the four provinces Canada. During the emergence of Canada in 1867, several factors played vital roles in its formation and these factors include political, economic and social factors and other forces and actors. The National Policy was introduced by John Macdonald in the year 1879 and it entailed the implementation of high tariffs on the manufactured imported products so as to safeguard and protect manufacturing industries in Canada. The National Policy was also very crucial in the development of the rural Prairie West as cattle ranching activities were introduced in the region. The paper will discuss the factors that led to the emergence of Canada, analyse the National Policy and its significance for the development of the rural Prairie West. Political, Economic and Social factors, actors and forces that were instrumental in the emergence of Canada in 1867 Several factors played a significant role in the emergence of Canada in 1867. These factors include political, economic and social factors in combination to other forces and actors. The political factors played a considerable role in the emergence of Canada because by the mid 1860s, the Great Britain had almost lost its concern for the colonies it controlled in North America and particularly Canada. The loss in interest...
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...on July, 20 1889 Jim Averell and Ellen Watson, a couple who owned a cattle ranch and lived near Carbon County, Wyoming where accused of stealing cattle. The newspaper made Ella to be a prostitute also, they were kidnapped for their home and lynched because they were suspected of stealing cattle. This was added incident divided the residents more from the big stock growers. The news was circulated by Cheyenne Daily Sun, a newspaper owned by and ally to big cattle company (WSGA). This increased tensions so much over the next three years the WSGA had to hired gunmen and gave them a list of people alleged to rustlers to be killed. This shows that the WSGA is now openly taking the law in their own hands. This might be the accumulation of all the failed trials and little to no convictions that the big cattle company brought up to the court. The big cattle company now will seek justice in their own way or to eliminate any competitor’s completion. The big cattle companies hired men to start killing men from the eastern side of the county pick off men as they see fit. These men were going into people’s homes and with false papers arresting them and one body was later found on 12th of June hanging on a tree in a gulch, there were numerous murders that follows. The big Wyoming cattle owner’s now has a campaign against the cattle thieves, these gunmen were called regulators. On April 1892 they attacked KC Ranch and killed two men. Local residents were mad and formed a 300 men and took...
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