Image Management The Capitola Police Department manages their image through community engagement, appearance, and responsiveness. Agency leaders regularly meet with community stakeholders to obtain input on any quality of life issues that may arise. Maintaining a proactive rather than reactive philosophy helps with the agency’s image through by being responsive to community needs. The agency also takes pride in their appearance, and it is referred to as their “brand.” From the condition and appearance of the agency building to uniforms and police cars, it is important that the appearance is sharp and professional. The citizens of the City of Capitola recently took a poll with their satisfaction of the agency. The citizens have an 86%