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Carl Zeiss

In: Business and Management

Submitted By latoyapsimmons
Words 2394
Pages 10
Carl Zeiss
Case Summary
Carl Zeiss is a German optics company which was developed in 1846. Zeiss is one of the leading worldwide producers of lenses. Zeiss serves several optics markets which includes metrology, eye care, and surgical instruments. The company sales in 1994 was $20 million, however the division income was $464 million in 2001, in which the firm had $2.1 billion in sales. Zeiss is a company that is based out of Germany which includes plants in 12 different countries. Zeiss sales are based primarily out of Germany at 20 percent. Most of the semiconductor lenses sales come from a Dutch Buyer, whom the company has a special relationship with. Zeiss had this plan in mind since 1968 when the company began working with Telefunken. Telefunken is a German company that began working on a wafer stepper machine. Wafer steppers allow certain lights to be seen from a mask while blocking the rest of the light.
Zeiss has prospered, at least in part, because of a very forward-thinking strategy. What operations core competencies are apparent in the firm? How has it taken advantage of these in developing competitive strategies?
Operation strategies are setting broad policies and plans for using the resources of a firm to best support the firm's long-term competitive strategy. Operations strategy can be viewed as part of a planning process that coordinates operation goals with those of the larger organization. While goals of larger organizations change frequently the operations must be designed to anticipate future needs. Core competencies are referred to the one thing that a firm can do better than its competitors. The goal is to have a core competency that yields a long-term competitive advantage to the company. A core competency can be anything from product design to sustained dedication of a firm’s employees. Core competency has three...

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