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Carlos Verboonen

In: Business and Management

Submitted By VERBOONENCARLOS
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Hilton Hotel Corporation
The Hilton Hotels Corporation, one of the leading international companies in the hospitality industry started with a humble beginning in 1919, when Conrad Hilton bought the first of what would later become an international chain of hotels and resorts, revered by competition and valued by customers, for the high quality of hospitality and leisure services provided as well as original hotel and travel concepts presented.
With an international portfolio of 9 hotel brands that extends to up to 79 different countries worldwide, the Hilton hotel corporation has more than 3,400 hotels spanning the globe and approximately 22 million guests across all nine brands owned by Hilton.
The goal Hilton aspires to achieve however is to be the first choice of guests, team members and owners alike, the paramount global hospitality company, which is reflected solidly within the company’s core values which are the drive of the corporation’s team members.
H HOSPITALITY
I INTEGRITY
L LEADERSHIP
T TEAMWORK
O OWNERSHIP
N NOW (Hilton worldwide, 2009)
Through creating exceptional guest experiences, Hilton was able to ensure that each customer is made to feel valued.
Challenges
However, with an increasing number of competitors in an aggressive and quite competitive market, A diverse number of properties in 79 around the world, each with unique cultural norms and traditions and a changing hospitality market, due to the increasing bargaining power customers have gained due to the evolution in mobile technology, information technology and the introduction of the Internet to the general public. Hilton has started to realize the importance of the information guests can provide in order to get a clearer image of their priorities and needs. This leads to improvement in the guest’s overall stay experience hence developing stronger customer relations that would later lead to better retention and higher profitability.
After having weighed the...

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