...Summary The following case study report is for Carson Manor, a Winston based non-profit organization that provides nursing care service for senior citizens. The report will identify key issues that may impact Carson Manor’s day-to-day operation on the basis of budgeting, cost control and cost measurement. The key issues will be analyzed against Carson Manor’s objective to outsource a solution provider to conduct a review of their current situation. This report will evaluate three bidders based on total cost of study, potential savings, possible implementation, experience and references. A recommendation is stated at the end of the report, which comprises the possible solutions to the key issues and some actions need to be taken after selecting one of the three bidders. This report would recommend that Clarke-Hamilton Ltd. would be an optimal consultant for Carson Manor given their highest expected savings, suitable implementation of a patient classification system, excessive experience and positive feedbacks from users. Background Description Carson Manor was a not-for-profit institution that provides nursing care services for aged people. It was founded in city of Winston 30 years ago and currently became a medium sized institution with a bed capacity of 470 and a total of 235 employees. Carson Manor administrator is responsible for overseeing day-to-day operations and serving as an information conduit to Mr. Henry Davis, the director of social services. Mr. Davis, his...
Words: 2520 - Pages: 11
...Benjamin Solomon Carson Sr. more commonly referred to as Ben Carson, could be considered a substitute for Donald Trump, based upon what their policies could potentially do to this country, where Ben Carson is a retired American neurosurgeon who is a very prominent candidate in the 2016 presidential election of the Republican nomination and Donald Trump is a famous multi billionaire and C.E.O. of his own real estate marketing company, who furthered his fame when he announced his run for the 2016 presidency, and who has been leading the race so far, although Ben Carson could potentially be thought of as worse than Trump, on the grounds of economic policy. I believe that neither of these candidates should make it into the office, because I believe them to be equally terrible. Ben Carson...
Words: 1063 - Pages: 5
...In 2008, the Institute of Medicine (IOM) report, “Cancer Care for the Whole Patient: Meeting Psychosocial Health Needs highlighted a need for addressing psychosocial issues and distress in cancer patients. Furthermore, DiMatteo MR, Lepper HS, Croghan TW (2014) found that depression is a risk factor for noncompliance with medical treatment. Carson, Walson and Mitchel (2012) discuss the stressful nature of having a cancer diagnosis and how stress interferes with a patients ability to cope with cancer and subsequent treatments. Unresolved distress can lead to treatment nonadherence, increased medical costs and negatively impact survival ( Screening and management of distress web site) The authors define stress as complex with emotional and...
Words: 597 - Pages: 3
...Senior Care Plus Final Draft Marketing Management Keller Graduate School of Management Contents 1.0 Executive Summary 3 2.0. Situation Analysis Overview 4 2.1. Market Summary 4 2.2. SWOT Analysis 8 2.2.1. Strengths: 8 2.2.2. Weaknesses: 8 2.2.3. Opportunities: 9 2.2.4. Threats: 9 2.3. Competition 9 2.4. Product Offering 10 2.5. Keys to Success 10 2.6. Critical Issues 10 3.0. Marketing Strategy Overview 11 3.1. Mission Statement 11 3.2. Marketing Objectives 12 3.2.1. Brand Identity 12 3.2.2. Value Proposition 13 3.2.3. Estimated Unit Sales 14 3.3. Financial Objectives 15 3.4. Target Markets 15 3.5 Positioning 17 3.6 Pricing Strategies 18 3.7. Marketing Attack Strategy 19 3.7.1 Advertising 20 3.7.2 Public Relations 21 3.7.3 Internet 21 3.7.4 Sales Promotion 22 3.8. Marketing Research 24 4.0 Controls Overview 24 4.1. Progress Milestones 25 4.2 Marketing Organization 26 4.3 Contingency Planning 26 4.4 Conclusion 27 References 29 1.0 Executive Summary The aging population of America is, no doubt, booming. Thus, a good number of businesses have been organized that cater to this sector of society. One of these are those retail stores that serve the needs of the senior population. Senior Care Plus (SCP) was conceptualized to specialize on the sales and service of specialized lifts, mobility aids, bed and bath safety products, medical alert systems, home care systems...
Words: 6277 - Pages: 26
...Thomas Wallace Dementia Praecox Mental Deterioration at an Early Age Introduction to Psychology Laura McCormick, Professor February 15, 2014 Thomas Wallace Dementia Praecox Mental Deterioration at an Early Age Introduction to Psychology Laura McCormick, Professor February 15, 2014 Abstract Schizophrenia, a classification of psychological disorders considered to be one of the most extreme in terms of psychological dysfunction and breakdown (Carson and Butcher, 1992). This disorder can result in a complete breakdown or alteration of reality. Schizophrenia is often termed psychotic in order to separate it from other disorders that are much milder in nature, such as Mood and Anxiety disorders. It is the goal of this paper to provide an overview of some of the issues and debates regarding this difficult and oft misunderstood disorder. What is Schizophrenia? Dementia Praecox, otherwise known as Schizophrenia, has been regarded as a uniquely distinct disease for well over a 100 years. This disease affects those areas that control how a person functions. It manipulates the individual’s thoughts, distorts their perceptions and causes hallucinations, particularly auditory. The person becomes delusional believing others can read their mind and thoughts of others are being placed in their head. According to the criteria for Schizophrenia described by the Diagnostic and Statistical Manual of Mental Disorders (5th ed.; DSM-5; American Psychiatric Association, 2013)...
Words: 1771 - Pages: 8
...Alzheimer’s Disease Kathryn Hardcastle, PSY 340 February 5, 2012 Chris Garwick-Foley Alzheimer ’s Disease Alzheimer’s disease is a progressive brain disorder that causes a gradual and irreversible decline of cognitive abilities (Feldman, 2010, p. 325). Informally known as “old timers” disease, it strikes more than half of the elderly community greater than age 85 (Feldman, 2010). In addition to the loss of memory there are also major neurological, functional, and behavioral changes as well. There are a few risk factors including age, family history, and head injuries. There is no definitive way of predicting that a person will get Alzheimer’s, but there are genetic markers and neurological tests that can signify a person’s chances at acquiring Alzheimer’s later in life (Association, 2012). Although there is no cure at this time there are methods to treating symptoms, and leading a healthy lifestyle, eating right, and staying fit both mentally and physically can help with prevention. Defining Alzheimer’s Disease Alzheimer’s disease is neurological and affects short-term memory, behavior, the ability to match words with familiar objects, and attention span. The disease is degenerative with the gradual loss of neurological function. Alzheimer’s is distinguished from other dementias by the presence of beta-amyloid plaques and neurofibrillary tangles (Swaminathan, 2011). These create a disruption in the synapses responsible for critical thinking and changes in...
Words: 2485 - Pages: 10
...Prologue A Horse-Size Syringe: The surprising, baffling, mysterious case of influence You and I share a role. Maybe you never stopped to consider this role, or perhaps you think about it all the time. If you’re someone’s spouse, parent, or friend, you fulfill this role. If you’re a doctor, teacher, financial advisor, journalist, manager, or human being – you fulfill it. This duty we all share is to affect others. We teach our children, guide our patients, advise our clients, help our friends, and inform our online followers. We do this because we each have unique experiences, knowledge, and skills that others may not. But how good are we at this role? It seems to me that the people with the most important message, those that have the most...
Words: 5117 - Pages: 21
...Violence towards Nurses in the Health Care Sector We have all heard before of the abuse and violence that happen in nursing homes; but what we tend to hear more about is how nurses are abusing patients, those being patients that are older, disabled and coming closer to the end of their life span. Patients sometimes receive such negative abuse from nurses, this consists of physical abuse which is defined as any action with the intention to cause any physical or bodily harm to someone; for example this would include a nurse hitting or slapping a patient or even pushing them around. You often hear about nurses neglecting their patients, this is a deliberate action where nurses deprive the patients of what they need, this includes a nurse that purposely withholds a patient from eating, drinking or giving them their medication ("Abuse in Canada's Nursing Homes", 2012). It’s quite sad to see how this action takes place in nursing homes; a nursing home is a place for the elderly to go to because they can no longer take care of themselves and they need the assistance in their day to day activities. The nurses in long-term care facilities are there to provide residents with the care that they need and require, as they cannot do it themselves. Patients will often receive mental abuse from staff, that is, an act with the intention to cause any emotional harm to someone ("Abuse in Canada's Nursing Homes", 2012). You often hear about nurses yelling or threatening patients; this seems hard...
Words: 4013 - Pages: 17
...Shaun O’Malley 5/9/13 Social Problems 1969 is the year in which most attribute to the beginning of the gay rights movement in America. Before 1969 there was a real disconnect between this population and the political process, but when the NYPD raided a gay bar in Greenwich Village and started arresting people, the community had finally had enough. The following three days riots ensued, finally they had enough and no longer would they remain silent. The following year the first gay pride parades are held in New York City, Chicago, and Los Angeles, all of these were done to commemorate the one year anniversary of the Stone Wall incident. In 1977 in San Francisco California a movement would be lead by a charismatic man, Harvey Milk, who would be elected to the San Francisco Board of Supervisors. Harvey Milk continuously fought to de-marginalize the LBGTQ community fighting and dying for his cause. Milk would be assassinated in 1979 becoming the communities first great martyr. Over the following 24 years this fight would meet with great victories and terrible disappointments. Today the battle for these rights still continues, with passionate people on both sides. Attitudes in most parts of this country are evolving, more people are in favor of gay rights and same-sex marriage, but this is not enough. This issue, which has been labeled so many things, needs to be called what it really is. This issue is a matter of civil liberties, this is a fight for the civil rights...
Words: 2618 - Pages: 11
...Benedictine University MPH 610 – D1B4 Health Policy Developing New Policies: Policy Proposal Suicide Prevention Week Eight N. De Shields Instructor Dr. Yasmin Dada-Jones ABSTRACT This policy proposal attempts to abate the increasing number of suicides in the United States, a survey from 2001 to 2009 list fatal self-injuries span world-wide demographics, male and female, age, ethnic disparity and economic disposition. From 1999 to 2007 the number of suicides in the United States increased from 10.46 to 11.26 per 100,000 people, between ages 10 to 24 it is the 3rd leading cause of death, 2nd leading cause in 24 to 35 year olds and the 10th from all age groups. Globally one in every 40 seconds, 800,000 a year, suicide is absolutely preventable, these are not accidents and 90% sought treatment for mental health prior. Thoughts and ideation are higher among young adults’ ages 18 to 25 years where the greatest attempts are made; among 18 and older 8.3 million report having suicidal thoughts, 2.2 million made plans, 1 in every 25 succeed in committing suicide. Between the ages 15 to 24 years old 100 to 200 attempts are made, 500,000 in the United States seek help in emergency rooms; an estimated 6.5 billion in non-fata, self-inflicted medical cost. The initiative seeks to apply ecological approaches normally dedicated to specialized populations; the approach will intrinsically identify suicide victims through venues and or genres. Public suicide prevention efforts could...
Words: 4225 - Pages: 17
...overweight has increased dramatically. A study done by the Centers of Disease Control showed that since 1980, one third of our adult population has become overweight. America is the richest but also the fattest nation in the world, and our obese backsides are the butt of jokes in every other country (Klein 28). The 1980s were a time when Americans suddenly started going crazy over dieting, jumping onto the treadmills, and buying prepackaged non-fat foods. However, while all of that was going on, the number of obese Americans began to increase. According to a report in the Journal of the American Medical Association, 58 million people in our country weigh over 20 percent of their body’s ideal weight. The article “Fat Times” states, “If this were about tuberculosis, it would be called an epidemic” (Elmer-Dewit 58). The eating habits of society have steadily become more harmful and have started to produce gluttonous children, over-indulgent adults, and a food industry set too much on satisfying our appetites. Obesity can begin at a very young age. Many children in our society are overweight, setting themselves up for serious health problems later in life. Type 2 diabetes, high blood cholesterol, high blood pressure, and heart problems are just some of the risks. Children who are overweight also tend to feel less secure, less happy, and be stressed more than normal weight children do. They get teased, criticized, and judged. In many cases, the problem is not the child’s fault. Being...
Words: 2957 - Pages: 12
...Pathology and Disease Profile Report 1.Primary Major Dx: Paranoid Schizophrenia 2. Definition/Process/Manifestation (Signs and Symptoms): Schizophrenia is a devastating brain disease that affects a person’s thinking, language, emotions, social behavior, and ability to perceive reality accurately. It is described as a psychotic disorder. The term “psychotic” refers to delusions, any prominent hallucinations, disorganized speech, or disorganized catatonic behavior. The lifetime prevalence of schizophrenia is 1% world-wide with no differences related to race , social status, culture, or environment. The most typical age for onset of schizophrenia is during the late teens and early twenties, although cases of onset at age 5 or 6 have been reported. Earlier onset usually happens in males 18-25 y/o, with later onset in females 25-35y/o. These later onset individuals have less evidence of structural brain abnormalities, and have better outcomes. Schizophrenia most likely occurs as result of a combination of inherited genetic factors and extreme non-genetic factors e.g. (virus infection, birth injuries, nutritional factors)., which can affect the genes governing the brain or injure the brain directly. Schizophrenia is not a single disease but a syndrome that involves neurobiochemical and neuroanatomical abnormalities with strong genetic links. It does have a high heritability rate of about 80%. Substance a buse disorders along with nicotine dependence is very common...
Words: 989 - Pages: 4
...L’Oreal: Global Brand, Local Knowledge MRKT 454 May 2012 Introduction This case study is about L’Oreal and how it has come today to be known as one of the largest advertisers and investors in research and development. The company has tapped numerous markets and established itself strongly through its various brands. There is a constant need to innovate and the products are new and better and attracting more and more customers at all levels of segmentation. The company is known for its acquisitions and that is how it has done much of its growth in the emerging economies as well as the US. The Company is known internationally for its portfolio of beauty and personal care products that are aimed towards catering to each level of market segment. It is an international success with deep rooted commitment and sensitivity towards local consumers’ needs and cultures. 1. Management Orientation: L’Oreal’s management orientation is geocentric. This can be seen in the sales, half of which come from outside of Europe. L’Oreal has 23 global brands across 130 countries and has 38 factories all over the world (Henderson, R., & Johnson, R. 2010). The firm has promoted its national brands to the rest of the world as related by Owen-Jones. Owen-Jones promoted the five core businesses into becoming global. These included: hair care, hair color, skin care, color cosmetics and fragrances. If we look at the website of L’Oreal Paris, we can see its presence in five continents and...
Words: 3812 - Pages: 16
...Caring for the Caregiver Paul Cobb Liberty University Abstract Those who provide are care in times of emergency, trauma, and grief are at great risk for developing health related issues and complications arising from providing services to those in need. The stress associated with professions such as doctors, nurses, clergy, and family member caregivers can prove disastrous to the emotional, physical and mental well-being of these responders. Depression, burnout, and compassion fatigue are but a few of the negative results of the continued stress that is placed upon caregivers in their day-to-day dealings with the suffering. More research must be conducted to examine ways to provide awareness to the caregiver and to provide awareness training to physicians and mental health professionals who are consulted by those who are experiencing symptoms associated with caregiving. Furthermore, research must be conducted to ensure that caregivers are made aware of the resources available to them through religious institutions, healthcare providers, and social support so they may reach out and be helped. Caring for the Caregiver The purpose of this research paper is to examine the impact that caring for others has upon those within the caregiving profession. Many studies have been conducted that link caregiver stress with negative effects upon the emotional, mental and physical health of the caregiver. The American Journal of Nursing (2008) states that "the increasing numbers of...
Words: 3641 - Pages: 15
...Injury to any person’s body results in a distressing interruption in life. Fortunately, because most peoples’ careers or errands do not require much use of the body, injured non-athletes can continue on with these activities before full recovery, depending on the seriousness of the damage done. When injury befalls on a sportsperson, the disruption experienced is amplified, as the person needs to fully recover both physically and mentally before participating again. Injury to any given athlete will cause many diverse effects psychologically, and the way the athlete views the injury is a significant determining factor in his or her ability to come back in full force. Unfortunately, the rate that the body recovers is not always simultaneous with the rate that the mind heals (Podlog & Eklund, 2007), so it is important to make sure restorative treatment is applied toward the mind during rehabilitation. The mental discomfort one experiences from injury is complex, as the person is being affected cognitively, emotionally and behaviorally. To make sure a rehabilitation program will fully heal the mind along with the body, the intricacy of the mental aspect needs special consideration. The rate at which the body recuperates and the amount of influence psychological properties affect that rate depend on if the injury is short term, moderate or severe. When the injury is more severe, more modifications potentially need to be made when returning to the sport which were not concerns before...
Words: 3627 - Pages: 15
