Established on April 1, 1976 Apple (then Apple computers Inc) has risen in these past 30 plus to be one of the most well-known companies in the electronics world today. Their innovative thinking and creative products have taken the world by storm. The truth behind it though is that they have not always been successful there have been times when they have fallen short of the mark and failed to gain the success that they have been known for. The following are a few examples of their successes and a few of their failures.
Successes
IMac (1998)
Off Apples many successful endeavours none of them have outshined the IMac. Introduced in the year 1998 at a price of $1,199 the system took the technical world by storm. The IMac system was in interesting bit of technology having the CPU and the monitor built in one brightly coloured casing. The IMac was called an industry altering success the reason simply being that the digital age was in full swing and the IMac gave more power than anything on the market at the time, it was more compact than thing on the market at the time and it looked better with its candy coloured body.
IPod (2001) One of the driving forces behind Apple’s success would have to be their tendency to make technology smaller and small, with even more power. This premise was very evident in the October 2001 release of the IPod music player. The selling point for the IPod was that it was 1000 songs in your pocket. At the time the world was deep into the CD era heading out with the first generation Mp3 players coming in. And so the IPod gave you more music than you could ever get with anything that was out on the market at the time. That was not all though, before the release of the IPod no company had ever done a good job with the integration of players, the computer and software, and then there was the IPod. So the two reasons why the IPod exploded the