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Case 11: School of Business

In: Business and Management

Submitted By eshell50
Words 620
Pages 3
Case 11: School of Business
Emma Shell
MT-355 Marketing Research
Professor Kathryn Kelly
October 29, 2012

Introduction The purpose of this paper is to talk about the case study School of Business. The School of Business is a public university that has approximately 2,100 students that focus on bachelors, masters, and doctorate programs in various business areas. The school decided to measure the level of satisfaction of their students to determine the areas that need improvement. In this research they used open-ended questions and five-point Likert scale to address the questions. In answering the questions the students focus on various areas, such as: the Learning Center, Computer Facilities, Undergraduate Advising Services, the Career Services Office, and the Library. The first question asks to determine other areas that would contribute to the level of satisfaction. The second question asks to determine the overall level of satisfaction of the students and if it is not possible to recommend changes needed in the questionnaire to obtain an overall satisfaction rating. The third question is about the school using the results for targeting the most important areas for improvement, while the fourth asks about the advantages and disadvantages of open ended questions for strengths and weaknesses identification.
School of Business The areas identified for the project that may contribute to the level of satisfaction expressed by the students are: the Library, the Career Services Office, the Learning Center, Undergraduate Advising Services, and Computer Facilities. These identified areas are not enough to determine the satisfaction level of the students. Other areas that should be included would be: Sports Facilities, Cafeteria, the Professors, and the Accommodations (conditions). The current questionnaire does not focus on student's level of

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