...Marketing Mix Paper The term “marketing mix” dates all the way back to the 1960 – 1970s. Neil Borden first coined this term in 1953, and constructed this terminology from James Culliton’s analogy of the marketing procedure being compared to a “mix of ingredients” (NetMBA, 2010). The term ever since has been used all the time when the topic of marketing is brought up. The marketing mix consists of 4 ingredients; often referred as the four P’s (this phrase is interchangeable with the phrase “marketing mix”). Culliton’s analogy was a perfect way to describe the components a marketing plan. The ingredients of a marketing mix can be thought as the ingredients of a cake; all of the ingredients are necessary for the cake to be tasty, However, if too much or too less of some ingredient(s) is/are included, then the cake will be ruined. One can tweak the formula for the cake specifically to enhance the taste of the cake in certain aspects (sweetness, flavor, frosting, etc.). This same concept can be applied directly into marketing; the same actions that one can take and the results in the cake scenario directly correlate to the results of the marketing plan. The four P’s of the marketing mix are price, place, product, and promotion. Each component has its importance, and it is utterly important that all of the components are given equal and abundant importance. The customer is the most important part of the marketing strategy but it isn’t included in the marketing mix because all...
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...Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...Communication Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...Analysis of Apple Inc. Apple Inc., founded in 1976 by Steve Jobs and Steve Wozniak were looking to create a new type of computer. Thirty years later not only have they become one of the leading computer companies, but have also become successful in many other technological areas. Apple has branched out in computers (iMac, Macbook, Macbook Air, iPad), music industry (iPod, iTunes), cellular phone (iPhone), and have become leaders in these areas as well. To make an informed decision of whether or not to invest in Apple Inc., a business analysis must be done to determine the financial health of the company. The United States has been enduring an economic downturn since December 2007, according to The National Bureau of Economic Research (Isidore, 2008). Despite the recent economic downturn, Apple Inc. has turned a substantial profit for the past five years and is consistently one of the top performing firms in the Fortune 500. A review of their financial statement shows the extent of their success through the country’s struggles. Apple Inc.’s balance sheet, which is provides detailed information about a company’s assets, liabilities, and shareholder’s equity (U.S. Securities and Exchange Commission, 2007). Apple Inc. has reported steady grains of their assest from the preverious years. They reported a gain of 150% in 2007, 16% in 2008, 1% in 2009 and 11% in 2010. Apple Inc.’s total current assets went from $14 billion in September 2006 to $41 billion in September 2010 (Apple Inc...
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...Running Head: MIRROR WORLDS VERSUS APPLE, INC. 1 Mirror Worlds versus Apple, Inc. Willful Infringement MIRROR WORLDS VERSUS APPLE, INC. 2 ABSTRACT This paper will discuss the lawsuit filed by Mirror Worlds LLC against Apple, Inc. for infringement of four patents owned by Mirror Worlds. Mirror Worlds’ patents cover intellectual property; namely that of digital and visual media and the consolidation and sorting thereof. The jury’s verdict in this case awarded Mirror Worlds a substantial amount of money for damages caused by the supposed willful infringement of Apple, Inc. In addition, Apple, Inc.’s arguments, namely involving the claim of willful infringement, evolving into a counterclaim against Mirror Worlds will also be discussed. Keywords: intellectual property, patents, infringement, software, documents, counterclaim, willful infringement MIRROR WORLDS VERSUS APPLE, INC. 3 Mirror Worlds versus Apple, Inc. Willful Infringement In February of 2010, the United States Patent and Trademark Office, USPTO, granted Apple Inc. a design patent on Cover Flow, which covers the design and display of specific documents, but not the functionality. “A patent is a legal right, for a limited term, to exclude others from using, selling or making an invention or discovery.” (Kay, Millonzi and Passannante, 2001). Patent D609715 regards an “animated graphical user interface for a display screen or portion thereof. The process or period in which an image transitions to...
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...1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 Contents Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 2.1.2. Economic 5 2.1.3. Social 5 2.1.4. Technological 5 2.1.5. Environmental 6 2.1.6. Legal 6 2.2. Industries and sectors - Analyse Five Forces framework 6 2.2.1. The bargaining power of suppliers 7 2.2.2. The bargaining power of customers 7 2.2.3. Risk of entry by potential competitors 8 2.2.4. Substitutes 8 2.2.5. Rivalry 9 3. Internal environment of Apple 9 3.1. Brand positioning 9 3.2. Life cycle of Apple Inc. Core Product 10 3.3. Finance 10 3.4. Human Resource Process 11 CEO 11 4. Current Strategy 12 4.1. Business-level strategy 12 4.1.1. Differentiation strategy 12 4.1.2. Strategy to manage rivalry 14 4.2. Global Strategy 15 4.2.1. Apple’s foreign operations 15 4.2.2. Global retail stores 16 4.2.3. Brand loyal and value promotion 16 4.2.4. Acquisition strategy 16 4.2.5. Methods used by Apple in order to enter new markets 17 5. Conclusion 18 6. References 19 7. Bibliography 21 8. Appendix 22 9. Group log 25 9.1. First meeting 25 9.2. Second meeting 25 9.3. Third meeting 25 9.4. Fourth meeting 26 9.5. Fifth meeting 26 9.6. Sixth meeting 26 10. Reflection 28 Nguyen Thi Diu 28 Hany Jawad 28 He Miao 28 Hani Elyas 29 Yousaf Khan 29 Abstract Apple made several hugely...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...leads individuals within an organization to achieve their common objectives (Morrill, 2010). The commonly accepted definition of leadership is contributed by David and Vince (2008, p2), who defined leadership as a person has “abilities of leading a group of people, and also has abilities of supporting group of people to achieve common objectives”. More specifically, Bass (1990) defines leadership as the ability to adapt the setting so everyone feels empowered to contribute creatively to solving the problems. The primary aim of this assignment is to critically discuss the topic of “a good leader influences a group of individuals to achieve a common goal and perform well, without having to watch over them.” In order to answer this question well, the author selects Steve Jobs as the leader, and then with reference to Apple Inc to discuss why a good leader as Jobs influences group of individuals without watching them. As an essay based assignment, the author organizes this paper in three main parts, including introduction, main body and conclusion. In introduction section, the definition and importance of leadership are briefly discussed along with primary aim of this assignment. In the second part, the author discusses principles of a good leader; stages of leadership research, employee motivation and organizational culture in detail to discuss why Jobs influenced group of individuals in Apple Inc without watch them. Finally, in conclusion section, the author summarizes findings...
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...and do influence routine decisions managers must make while planning, organizing, leading, and controlling their respective businesses. Managers also use delegation to manage the different internal and internal factors and the different management functions. Founded in 1976 in a garage behind a house, Apple Inc. through the visionary leadership of Stephen P. Jobs revolutionized the computer industry before his resignation in 1985 in large part because of his inability to respond to internal factors that should have affected his management decisions (Pollack, 1985). Over the next 10 years Apple struggled to maintain market share until Jobs returned and revolutionized the company again by deftly responding to external and internal factors to reinvent the Apple brand and return it to prominence by making products better (Bajarin, 2010). External and Internal Factors To be competitive, companies need to consider the external and internal factors, and choose the best way to implement their goals. Managers’ decisions are affected by the technological advances, competitors, government regulations, customers’ preferences, companies’ resources. When Steve Jobs returned to Apple, Inc in 1997, his decision to team up with the company’s then biggest...
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...9-710-467 REV: SEPTEMBER 1, 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4, 2010, Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure, noting that, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.”1 The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000’s. In fact, by 2010, the company viewed itself as a “mobile device company.”2 In the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion.3 Even in the midst of a severe economic recession, revenues and net income both soared (see Exhibits 1a through 1c). Meanwhile, Apple’s stock was making history of its own. The share price had risen more than 15fold since...
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...GESTÃO FINANCEIRA 2012/2013 Joanna Słomowicz 5620 Marta Malinowska 5571 Maja Rudecka 5621 Paulina Daczko 5624 1. Apple Inc. is currently a well known growing company that has been reporting lately high levels of profitability at various levels of its corporate reality. Do you agree with this statement? Support your answer using financial management terminology and numerical inputs to build appropriate ratios of analysis, using the information available in the company’s financial statements for the five year period. ROE (Return on Equity Ratio): 2010: 29.32142 % 2009: 26.027181 % 2008: 27.4431538 % 2007: 24.050372 % 2006: 19.921875 % ROA (Return on Assets Ratio): 2010: 18.638522 % 2009: 17.336477 % 2008: 16.9168671 % 2007: 13.788614 % 2006: 11.560593 % Gross (Profit Margin Ratio): 2010: 25684 2009: 17222 2008: 13197 2007: 8152 2006: 5598 We agree with the statement. We have tree major Profitability Ratios: ROE, ROA and Gross Profit Margin ratio. As we can see ROE has grown since 2006-2010 systematically from 19.921875 to 29.32142. Follows from the definition of the Return on Equity Ratio, it shows how well a company uses investment funds to generate profit growth. ROEs over 15% is considered very good. Also ROA has risen significantly from 11.56% to 18.64%. ROA shows how profitable a company’s assets are in generating revenue. And the last one Gross Profit Margin Ratio tells us difference between revenue and cost before accounting for certain other costs. It directly tells...
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...Washington Dr. Chavez MBUS 525 Writing Center Appointments Dates, Times and Tutor: #1 4/11/2012 @ 5 pm: Amanda #2 4/14/2012 @ 10 am: Jennifer #3 4/15/2012 @ 7 pm: Jennifer Executive Summary Jobs was a man that was creative, he had a vision, and he was a leader. His creations led him to begin one of the world’s most successful computer companies in the world, which would eventually create a paradigm shift in the technology world. Jobs was adopted as an infant by a middle class family and grew up in California’s Silicon Valley, where as a teenager, he was exposed to tinkering with his father in the family garage, which in 1976, became the birthplace of Apple Computer (Jobs, 2012). As an executive, Jobs had a temperament that was not always welcomed in the professional atmosphere. Shortly after he began Apple he was asked to leave by the Board of Directors and friend, John Sculley, CEO of Apple Computer. This was a blow that Jobs did not take lightly, and in order to maintain his dream and vision, he started a new software company, called NeXT. Eventually Apple Computer purchased the failing company, only after Jobs returned to Apple Computer in 1997, as the CEO. He replaced Gil Amelio, who replaced John Sculley only three years before (Nair, 2012). In 2007, Apple Computer became Apple, Inc., so the world would know that Apple was not just selling computers (Finkle, 2010). Jobs’ leadership traits, charismatic leadership style and charismatic leadership traits are...
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