...Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions: 1. What were some of Apple's biggest successes and failures? Describe why. 2. How much of Apple's success can be linked directly back to its culture? Why? 3. How do the actions of Apple apply to the TCOs? Your Case should be 1 - 2 pages, single-spaced, have references, and typed in an easy-to-read font in MS Word. At the top right-hand corner of your paper, please include your full name, the case name, our course number (TM583), and the date. Apple’s success can be linked directly back to its culture "There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning, and we always... me of Apple's biggest successes and failures? Describe why. What were so Apple Computer: Research How Apple Managed To Reinvent Itself Over The Years. Apple’s Most immensely colossal Successes and Failures Apple has created a factory built around innovation. It seems to harness creativity, stimulate new conceptions, and launches successful, remuneratively lucrative, revolutionary products. I believe that Apple’s most immensely colossal success is its ability to leverage its innovation processes to seize new opportunities in the marketplace and grow its business at an incredible pace. Steve Jobs, the co-founder and CEO of Apple...
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...Kesia Gipson Case Analysis 1 – Apple Computer: Research How Apple managed to Reinvent Itself Over the Years. NETW583 September 6, 2015 What do companies who succeed and thrive in today’s world have in common? What does it take for a company to thrive in an ever-changing environment? One secret weapon most companies have discovered as a top priority today is innovation. In the world we reside in today, it’s a must that innovation is an important key to an organization’s overall business strategy. One company in particular, Apple, took the world by storm and used innovation and vision to turn the company failures into an overload of success. In this paper we will discuss some of Apple’s biggest successes and failures, how much of Apple’s success can be linked directly back to its culture, and the actions of Apple and how they apply to our TCO’s. To give some background of the company history, Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. Jobs and Wozniak shared Job’s vision to build computers that average people could use and enjoy. Because of amid unsuccessful product launches, a power struggle ensued within the company and led to the resignation of Steve jobs in 1985. It was one year later that Steve's return to Apple was set into motion. So what were some of Apple's biggest successes and failures during the return of Steve Jobs? One of the first inventions, The Apple II, became the most popular...
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...Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. 1. What were some of Apple's biggest successes and failures? Describe why. If we Google Apple word you will find a lot of success and amazing story about Apple, Apple products changes the map of computer technology to the how computer functions , by innovate GUI that making computer environment and computer work more friendly and easy to understood by all and help the world to be more digitalize , Apple gain access from meshing the application and adopted to be function on Apple Macintosh computer, All Apple innovations that change the computer from hard to understand low level code (DOS) to GUI an with user friendly “mouse” another Apple innovation. that change the view to the Applications and open the door to the developer to be more creative and more telnet, Apple company one of the first computer hardware company that changing all the time to adopt market requirement and find solutions to match new market behavior. If we want to find more of Apple’s biggest success I can list some of Apple’s main products that I mentions was changing the world view to that type of Product: Apple IPhone: When Apple announce IPhone, Apple’s make IPhone one of the biggest success in the industry of mobile Phone especially that time Nokia was the biggest mobile market sharing with Motorola; Apple IPhone product came with innovations hardware design and OS with fancy background and icons...
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...Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of other...
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...Case Analysis 1 – Apple Computer: Research how Apple managed to reinvent itself over the years Question 1. What were some of Apple’s biggest successes and failures? Describe why. Apple has had plenty of successes and failures. Three of Apple’s biggest successes were the iPod, iTunes, and the iPhone. The iPod MP3 player introduced the world to a new technological advancement in October 2001. The iPod was so popular because it permitted access to thousands of songs and videos at the fingertips. The iPod is still a best seller 10 years later. I think the iPod has been a success because it has given customers relief from common CD problems, such as scratching, skipping, and misplacement. The iPod keeps customers’ musical library at their fingertips, which never scratches, skips, or becomes misplaced. iTunes is Apple’s popular media management software. iTunes has been successful by allowing customers to keep a library full of movies, music, mobile apps, ringtones, audio books, and podcasts. iTunes is the media management software that makes transferring data to the iPod and iPhone simple. I think iTunes has been a success because it has changed the way customers sort and keep track of their various music files, movie files, mobile apps, etc. The iPhone is Apple’s creation that launched the beginning of the smartphone phase. The iPhone does just about anything. It allows customers to download more than 120,000 high class apps, as well as use the built-in iPod. The...
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...responsible, how this effected the sales of the company, how the company overcame the problem and finally how important the management were in implementing the change. The company chosen here was Apple, who in the 1980’s and early 1990’s experienced drift after the termination of Steve Jobs as CEO of the company. Contents Introduction Main Body (research) Appendix References An Investigation into the Strategic Drift at Apple and how strategic change was applied Apple In 1976 high school friends Steve Jobs and Steve Wozniak and Ron Wayne founded Apple Computers, the AppleI is created and 50 orders are placed for the $666.66 machine and Wozniak begins work on the AppleII. By this time Mike Markkula has invested $95,000 in the company with a view to investing over $150,000 more. According to Bussinesinsider.com “Markkula was as instrumental in developing Apple as the two Steve’s “, he managed the company, created the company’s business plan and hired the first CEO. Priced at $1295 the AppleII was introduced to the world and eventually became the company’s best seller (for the time) but couldn’t produce a follow up machine that would attain the same customer base or support as the AppleII, the AppleIII was created but according to many sources it had too many engineering flaws, The Lisa was created but priced at $9995 it made almost unattainable for the ordinary citizen to own, thus began apples strategic drift. The Macintosh launched in 1984 2 years later than originally...
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...understood now, after years of hesitation, that all organizations come to have a distinctive culture. This is that members of organizations come to have a system of meanings. Organizations, large and small, like individuals, get to have a personality that characterizes and differentiates them from others. Scholars have concluded that the organization is determining the influence of organizational culture holds similar members (Pride, Robert & Jack , 2009: 55). When an organization gets to consolidate their cultural patterns, it assumes a life of its own, independent of its components. This phenomenon is evident in large organizations. In this report, we discuss the corporate culture of Apple Computer Incorporation. For that purpose report will provide an introduction to the chosen organisation and a clear rationale for why it has been selected. Along with that, we also discuss a detailed application of the cultural web framework to the chosen organisation, using appropriate and relevant terminology, and demonstrate a clear understanding of the main conceptual tools and frameworks under investigation, as evidenced through the quality of their application. Moreover, this report will also produce a balanced and critical evaluation of this particular strategic approach drawing on a wide-ranging and independently-sourced literature. Overview of Apple Computer Inc Apple or "the company" is engaged in design, development and marketing of personal computers, media devices, and...
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...Strategy of Apple Published by : www.studymarketing.org 1 Introducing Apple Steve Jobs is the brain behind the very famous and very Popular Apple Company. Apple creates and designs desktop computers, Mac laptops, iTunes, iPods, the OS X operating system, the iPad and the iPhone. Apple has been in the business for quite some time now and they have indeed reported great success. It is currently one of the leading companies in the technological world and their products are growing in popularity with each passing day. Apple’s success was not automatic; work was put into achieving it. Proper measures were put in place and high quality and effective delivery of both products and services was ensured. In the year 2010, Apple went passed Exxon Mobile as the most valuable company in the entire world. This was attributed to the release of the iPad which impacted the world in a very big way. They were also in the same year reported to be United States’ most profitable retailer. The question on every one’s mind then and today still is how did they manage to achieve all these? Below we take a look at the strategies that Apple chose to go with. There is no denying that these strategies played a very huge role in giving them the success that they are enjoying today. There are quite a 2 number of leaves that businesses all over the world can borrow from these strategies. Apple’s Marketing Strategy Just one word can be used to describe the Marketing strategy that Apple has been...
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...INTRODUCTION The case is about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. SAMSUNG’s aim is to develop innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a trusted market leader. Today, Samsung Electronics global presence includes a total of 111 subsidiaries in the form of production subsidiaries, sales subsidiaries, distribution subsidiaries, research laboratories and eight overseas business divisions representing North America, Europe, China, Southeast Asia, Southwest Asia, Central and South America, CIS, the Middle East and Africa. The Samsung Electronics Co. invited us as a consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe...
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...Team Assignment BU481 Sections M - Group 9 1. Given 12 cases in the course, what industries and sizes of companies would you like to see covered in the course. Software/Hardware Industry I believe a large sized software or hardware company, founded pre 2000’s would be hugely interesting to research in a business policy course. Companies that come to mind that have also been influential during the Internet boom, and still compete in the software or hardware environment include Yahoo! Inc., Cisco Systems, Microsoft, and lastly Amazon.com Inc.. If the case was current, I believe it would give students a realistic look at the way computers can alter and disrupt the business landscape. It would include many course concepts including leader/follower dynamics, external environment analysis, as well as the different ways a company can bring new or old products and services to new or old markets. All of these companies are in a constant race with one another for market share, and while small competitive advantages can be leveraged into larger ones in a short time, they can be lost in that same time frame. The competition these companies face also exists among small firms operating in leaner capacities. Analyzing any of the above mentioned companies would allow students to be creative while providing an informative view of how these companies are hugely capable of changing the way everyone interacts with the world around us. Video Game Industry An example of a company...
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...9-710-467 REV: SEPTEMBER 1, 2010 DAVID B. YOFFIE RENEE KIM Apple Inc. in 2010 On April 4, 2010, Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia computer tablet was the third major innovation that Apple had released over the last decade. CEO Steve Jobs had argued that the iPad was another revolutionary product that could emulate the smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure, noting that, “The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs’s record suggests that when he blesses a market, it takes off.”1 The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996. Then Jobs went to work, transforming “Apple Computer” into “Apple Inc.” with innovative non-PC products starting in the early 2000’s. In fact, by 2010, the company viewed itself as a “mobile device company.”2 In the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion.3 Even in the midst of a severe economic recession, revenues and net income both soared (see Exhibits 1a through 1c). Meanwhile, Apple’s stock was making history of its own. The share price had risen more than 15fold since...
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...9-708-480 REV: SEPTEMBER 8, 2008 DAVID B. YOFFIE MICHAEL SLIND Apple Inc., 2008 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc.1 With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future, but they now accounted for less than half of its total revenue. A year and a half later, in June 2008, the company posted results that ratified the success of its leap beyond the PC business: In its third quarter, Apple earned a net profit of $1.07 billion on $7.46 billion in revenue, for a 38% increase on year-ago quarterly sales. Annual results were also impressive. Sales in the 2007 fiscal year topped $24 billion, up 24% from the previous year. (See Exhibit 1a—Apple Inc.: Selected Financial Information, plus Exhibit 1b and Exhibit 1c.) Investors, meanwhile, sent Apple’s stock to new heights: Despite a sharp drop in early 2008, its share price had risen more than 15-fold since 2003 and now hovered near its all-time high. (See Exhibit 2—Apple Inc.: Daily Closing Share Price.) Non-PC product lines drove much of Apple’s financial performance. The company’s iPod line of portable music players, together with its iTunes Store, had upended the music business. With the iPhone, a multifunction handheld device released in June 2007, Apple aimed to do the same for the mobile phone market. The launch...
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... | |Day: | |Time: | |Room: | Table of Contents: Assessment Brief and Questions 3 Censorship: Gulf states put the squeeze on BlackBerry: UAE and Saudi Arabia cite security to justify ban Blackout on device will extend to visitors 5 BLACKBERRY LOOKS TO UNCERTAIN FUTURE 6 Students power BlackBerry growth 9 Evolution of the mobile 10 Google issues challenge to Apple with new mobile: Nexus One launched as latest rival to iPhone: Internet search giant looks for phone...
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...International Journal of Innovation Management Vol. 5, No. 3 (September 2001) pp. 377–400 © Imperial College Press DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACH BENN LAWSON Department of Accounting, The University of Melbourne Victoria, 3010, Australia e-mail: blawson@unimelb.edu.au DANNY SAMSON Department of Management, The University of Melbourne Victoria, 3010, Australia e-mail: d.samson@unimelb.edu.au Received 1 February 2001 Revised 18 August 2001 Accepted 21 August 2001 This paper draws together knowledge from a variety of fields to propose that innovation management can be viewed as a form of organisational capability. Excellent companies invest and nurture this capability, from which they execute effective innovation processes, leading to innovations in new product, services and processes, and superior business performance results. An extensive review of the literature on innovation management, along with a case study of Cisco Systems, develops a conceptual model of the firm as an innovation engine. This new operating model sees substantial investment in innovation capability as the primary engine for wealth creation, rather than the possession of physical assets. Building on the dynamic capabilities literature, an “innovation capability” construct is proposed with seven elements. These are vision and strategy, harnessing the competence base, organisational intelligence, creativity and idea management, organisational structures...
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...Management Articles of the Year January 2013 With a foreword by Sir Paul Judge In association with Contents Page Foreword Introduction About the articles Article 1 Improving the Quality of Working Life: positive steps for senior management teams Article 2 Failure, Survival or Success in a Turbulent Environment: the dynamic capabilities lifecycle Article 3 A New Role Emerges in Downsizing: special envoys Article 4 Only a Click Away? – What makes virtual meetings, emails and outsourcing successful Article 5 Closing the Needs-to-Offer Gap: customer relationship management in retail SMEs Acknowledgements 3 4 6 7 13 20 25 31 38 Copyright Chartered Management Institute © First published 2013 Chartered Management Institute 2 Savoy Court, Strand, London WC2R 0EZ All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the publisher. British Library Cataloguing in Publication Data A CIP catalogue record for this report is available from the British Library ISBN 0-85946-458-x Foreword The way that people in positions of authority exercise leadership and management has a decisive influence on the performance of their own organisations and therefore of the wider economy. It has been estimated that...
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