...I. Enchanted Kingdom: The Magic Is Here II. Executive Summary An “imported” image it got accredited with the International Theme Park Inc. was the primary marketing point in the conceptualization of Enchanted Kingdom that complied with international safety standards, With AB social class as its target market to reach in line with their goals. It invested heavily on resources to make it meet international standards, rides were imported from abroad and crew are trained from Disney, USA. Initially, the admission price was at high end as it was catering to the high social classes in the country but after economic crisis it adopted marketing strategies that cater to other social classes. III. Background Enchanted Kingdom is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Enchanted Kingdom economic conditions prevailing in the late 1997 that the company deferred its expansion plans, facing problem like how to even out demand throughout the year?, how customers avoid spending too much time waiting for the major rides and how the park boost park attendance. IV. Review of Related Literature Enchanted Kingdom is the pioneer theme park in the country, boasting seven fantastic theme zones and imported rides and attractions. It is located in Sta. Rosa, Laguna, Philippines. It is 26 kilometers away from Makati, It is a proud member of the International Association of Amusement Parks...
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...Enchanted Kingdom: The Magic is Here I. POINT OF VIEW The point of view of the marketing manager is the one taken since he is the one responsible on situations concerning demands. II. MARKET SITUATION ANALYSIS SWOT ANALYSIS Strengths • It is the pioneer theme park in the country boasting seven fantastic theme zones and imported rides and attractions. • Aside from its 21 rides and attractions, all of which are imported from the United States, Germany, and Japan, there was a wide variety of food outlets, specialty shops, and video game centers in Enchanted Kingdom. • Enchanted Kingdom has some musical entertainment too. Visitors could also swing to the beat of live-wire musical entertainment from popular guest bands and in-house bands, performing regularly at the bandstand. • To cap the magical experience, there was also a spectacular fireworks display every weekend which gives them an edge among competitors. • It is accredited by the International Theme Park Inc. • All its crew members received “service” training from Disney, USA. • Its 16.6 hectare land was not only spacious but also accessible. Weaknesses • EK cannot add new rides and attractions to maintain the charm and to sustain the viability of the theme park because of tight financing and weak demand. • Theme parks are easily affected by economic conditions. • Enchanted Kingdom and other theme parks experience seasonal demands. Opportunities • Despite the high admission price and with barely...
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...within the vicinity Impact in the community: * The socio economic benefits of Amusement Park to the host community. Tourism activities as with any other type of economic development, brings about changes for economic, social, cultural and spatial structure of the settlement where it takes place. It is mostly regarded for generating income and employment, encouraging the entrepreneurial activity and eventually leading to improvements in the economic structure of the region. However since there are countervailing forces at play within an economy, the arising costs and benefits from tourism are not immediately quantifiable. The costs and benefits of tourism are not evenly distributed. What may be a benefit to one group may cost another group within the same community or area. For example, hotel and restaurant operators may benefit from tourism, but the permanent residents may suffer in terms of crowding, pollution, noise, and in some cases, a changed way of life. Sometimes, immigrants must be invited to serve the tourist, which constitutes a cost to the community through the increased use of schools, hospitals, roads, water systems etc. Case Study: Lagoon Amusement: Park Printing ID Cards at the Speed of a Thrill Ride at Lagoon Amusement Park Amusement parks are all about speed. Whether it’s riding a massive roller coaster or plummeting 70 feet...
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...Kolotski Twin is 35 miles away in Subic. Thus, Juvilee Cinema possesses a degree of market power. Despite having market power, Julivee Cinema is currently suffering losses. In a conversation with the owners of Julivee, the manager of the movie theater made the following suggestions: “ Since Julivee is a local monopoly, we should just increase ticket prices until we make enough profit.” A. Comment on this strategy. Julivee has the market power or ability to raise price above marginal cost and earn a positive profit. The degree to which Julivee can raise price above marginal cost depends on the shape of the demand curve at the profit maximizing output. That is, elasticity is the critical factor in determining market power. In this case, the demand elasticity for movie theater/entertainment was not given. Thus, they can only compute how they would charge or price the tickets depending on it and determine at what rate it would be above the marginal cost. B. How might the market power of Julivee Cinema measured? The market power of Julivee Cinema can be measured using the Herfindahl-Hirschman Index (HHI). It is a measurement used to understand the level of competition that exists within a market or industry, as well as give an indication of how the distribution of market share occurs across the companies included in the index. Understanding the level of market competition can be important for strategic planning as well as when trying to establish pricing for a company’s...
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...ILOILO CITY as a Tourist Destination I. Executive Summary Iloilo City which is also one of the major urban centers in the Philippines, is a fast-growing modern city but has kept its old charm and unspoiled environment. Iloilo’s rich heritage is showcased in many festivals celebrated in the city and various towns of the province. Dubbed as the “Province of Festivals”, Iloilo is proud of its nationally acclaimed Dinagyang Festival. Iloilo City is indeed a repository of ancient and historical heritage. Every visitor can not miss-out the iconic imagery on the structures found in the city impose on the viewers’ perception. The mixture of its colonial past and western influence is a unique feature of Iloilo City’s line-up of cultural and artistic treasures. The glorious and colorful history of Iloilo City is more vividly preserved in the monuments of heritage that continue to amaze visitors who come to the city. Written historical records may only possess the informal on of the past but they can never take the place of living heritage as undying testimonies of a people, their struggles, aspirations dreams and their cultural uniqueness. This is the living testimony of Iloilo City’s ancient and historical heritage. Today, it is a popular convention and meeting destination, with its many first class accommodations and an airport of international standards. Iloilo also serves as the gateway to the region and a favorite stopover for tourists heading to the beaches of Boracay...
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... Philippine mythology is derived from Philippine folk literature, which is the traditional oral literature of the Filipino people. This refers to a wide range of material due to the ethnic mix of the Philippines. Each unique ethnic group has its own stories and myths to tell. While the oral and thus changeable aspect of folk literature is an important defining characteristic, much of this oral tradition had been written into a print format. University of the Philippines professor, Damiana Eugenio, classified Philippines Folk Literature into three major groups: folk narratives, folk speech, and folk songs. Folk narratives can either be in prose: the myth, the alamat (legend), and the kuwentong bayan (folktale), or in verse, as in the case of the folk epic. Folk speech includes the bugtong (riddle) and the salawikain (proverbs). Folk songs that can be sub-classified into those that tell a story (folk ballads) are a relative rarity in Philippine folk literature.[1] Before the coming of Christianity, the people of these lands had some kind of religion. For no people however primitive is ever devoid of religion. This religion might have been animism. Like any other religion, this one was a complex of religious phenomena. It consisted of myths, legends, rituals and sacrifices, beliefs in the high gods as well as low; noble concepts and practices as well as degenerate ones; worship and adoration as well as magic and control. But these religious phenomena supplied...
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...One Way Love: Looking For Romance Or Looking For Visas? Project Summary Problem Statement It is what romance novels are made of: being whisked away by an exotic stranger from another country, keeping you safe and secure. The love of your life intrigues all of your senses, being enchanted in a mystifying land. Yet, not many people are seeking love but are seeking more tangible gains: money, financial security, and visas. It is harsh, but it is reality. Foreigners stalk and prey social networks, chat rooms, and romance sites for their loves, hoping it would lead them to money and permanent resident status in a more prosperous country. Methods and Analysis From September to November, I will collect articles and other various research materials and use the knowledge gained from these articles to interview persons and organizations in connection to scam marriages and visa-marriage arrangements. Intellectual Merit Through the in-depth study of different stories of scam marriages, we will interview persons of interests as well as review articles. The research takes an integrative approach to anthropological research. Research Questions & Objectives 1) to document the incidence of multiple multicultural marriages for residency purposes among research participants. This involves collecting life histories that focus on the ethnic background of informants and their experience with 2) collecting data on characteristics of the communities, forums, and social networks...
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...Saranathan | | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According to a 2011 report, the amusement park and arcade industry in the United States includes about 3,000 establishments and boasts combined annual revenue of roughly $13 billion. Close to 85% of the combined annual revenue is generated by the 50 largest companies in the industry. Three of the largest companies include Walt Disney, SeaWorld, and Universal Parks & Resorts.[i] This analysis places...
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...the planning to change 3.4 Create a strategy for managing resistance to change Be able to plan to implement models for ensuring on going change 4.1 Develop appropriate models for change 4.2 Plan to implement a model for change 4.3 Develop appropriate measures to monitor progress Conclusion References Introduction There are numerous objectives of an arranged change. Fundamentally the objectives are meant to enhance the capacity of the association to change in accordance with changes happening in the earth. Change in worker's conduct is required and these progressions to prompt change in hierarchical viability and productivity. In this task we will examine a detailed analysis on the key change administration in the AEGON Company. As we have talked about in the preparation performance the distinctive viewpoints and reasons of key change administration and the...
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...sort these by color rating or essay length. Title Length Color Rating Wind Power and Wildlife Issues in Kansas - ... Turbines can produce electricity at wind speeds as low as 9 miles per hour, reach their peak of production at 33 miles per hour, plus shut down and turn sideways at wind speeds above 56 miles per hour. An average wind speed at the site of a turbine is 20 miles per hour. Because of these features on the towers, they rank Kansas the 3rd in the US for wind energy potential. The Gray County Wind Farm in Kansas, powered by Florida Power and Light Energy, has collected data from 2001-2009 on electricity production.... [tags: kansas, wind energy, wind turbines] :: 1 Works Cited 1537 words (4.4 pages) $29.95 [preview] Analysis of Wind Turbine Designs - Abstract Bill Gates, founder of Microsoft and one of the most philanthropic men in history giving over 28 billion dollars to charity so far, states his number one wish for the world wouldn't be to rid the world of aids, vaccinate kids around the world, or feed every starving children; instead, it would be to invent and utilize a cheaper emission-free source of energy. My research aims to cut through the vast amounts of wind turbine designs and analyze the two most promising types. The first type is Small Vertical Axis Wind Turbines (VAWTs), roughly 1.5 meters by 1 meter and generating roughly 500 watts.... [tags: Wind Turbine Essays] :: 12 Works Cited 1389 words (4 pages) $14.95 [preview]...
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...Module 10 . LearningAcross Bord.ers: Disneyland. theMore on Ml0-25 DisneyGoesto Tokyo Crossingthe Pacific In the mid-I970s, the Oriental Land Company, a ]apanese development company that owned a large tract oflandfill east ofTokyo zoned for pubIic leisure activities, approached Disney with the idea of building a Disneyland in lapan. Six hundred acreswere set asidefor the project. But, in an era of conservative (caretaking) management at Walt Disney Productions, senior executivesat Disney were hesitant. After all, lapan was far away, quite distant in terms of culture, and Tokyo not only had much colder winters than California or Florida but endured a lengthy rainy seasonin lune and July. Yet, after exploring alternativeoptions at some length (including other sitesin Asia), Disney decided to go ahead. Nevertheless,it insisted on a deal that left Oriental Land with virtually all of the risk. Instead of taking an ownership position in Tokyo Disneyland, Disney demanded royalties of I0 percent of the revenues from admissions and rides, and 5 percent of the receiptsfiom food, beverages,and souvenirs. Disney also asked for and more or less received artistic control of the park. Its partner, with its experience in developmer-rt projects in Tokyo, looked after the complex relationships with local planning and regulatory authorities, financing, and adjacent development. At first glance,Tokyo Disneyland seemsto be a close physical and social copy of Disneyland...
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...1 GLOBALIZATION 2 PART 1 Globalization PART ONE Planet Starbucks T hirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7,600 retail stores, some 2,000 of which are to be found in 34 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip to Italy enchanted with the Italian coffeehouse experience. Schultz, who later became CEO, persuaded the company’s owners to experiment with the coffeehouse format—and the Starbucks experience was born. The basic strategy was to sell the company’s own premium roasted coffee, along with freshly brewed espresso-style coffee beverages, a variety of pastries, coffee accessories, teas, and other products, in a tastefully designed coffeehouse setting. The company also stressed providing superior customer service. Reasoning that motivated employees provide the best customer service, Starbucks executives devoted much attention to employee hiring and training programs and progressive compensation policies that gave even part-time employees stock option grants and medical benefits. The formula met with spectacular success in the United States, where Starbucks went from obscurity to one of the best known brands in the country in a decade. In 1995, with almost 700 stores across the United States...
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...Social Change and Modernity Edited By Hans Haferkamp and Neil J. Smelser UNIVERSITY OF CALIFORNIA PRESS Berkeley Los Angeles Oxford © 1992 The Regents of the University of California INTRODUCTION Hans Haferkamp and Neil J. Smelser Haferkamp is grateful to Angelika Schade for her fruitful comments and her helpful assistance in editing this volume and to Geoff Hunter for translating the first German version of parts of the Introduction; Smelser has profited from the research assistance and critical analyses given by Joppke. 1. Social Change and Modernity Those who organized the conference on which this volume is based—including the editors— decided to use the terms "social change" and "modernity" as the organizing concepts for this project. Because these terms enjoy wide usage in contemporary sociology and are general and inclusive, they seem preferable to more specific terms such as "evolution" "progress," "differentiation," or even "development," many of which evoke more specific mechanisms, processes, and directions of change. Likewise, we have excluded historically specific terms such as "late capitalism" and "industrial society" even though these concepts figure prominently in many of the contributions to this volume. The conference strategy called for a general statement of a metaframework for the study of social change within which a variety of more specific theories could be identified. 2. Theories of Social Change Change is such an evident feature of...
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...Victorian Era, has three specific aims. The first is to create or to encourage in every student the desire to read the best books, and to know literature itself rather than what has been written about literature. The second is to interpret literature both personally and historically, that is, to show how a great book generally reflects not only the author's life and thought but also the spirit of the age and the ideals of the nation's history. The third aim is to show, by a study of each successive period, how our literature has steadily developed from its first simple songs and stories to its present complexity in prose and poetry. To carry out these aims we have introduced the following features: (1) A brief, accurate summary of historical events and social conditions in each period, and a consideration of the ideals which stirred the whole nation, as in the days of Elizabeth, before they found expression in literature. (2) A study of the various literary epochs in turn, showing what each gained from the epoch preceding, and how each aided in the development of a national literature. (3) A readable biography of every important writer, showing how he lived and worked, how he met success or failure, how he influenced his age, and how his age influenced him. (4) A study and analysis of every author's best works, and of many of the books required for college-entrance examinations. (5)...
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...Philosophy and Design Pieter E. Vermaas • Peter Kroes Andrew Light • Steven A. Moore Philosophy and Design From Engineering to Architecture Pieter E. Vermaas Delft University of Technology Delft the Netherlands Andrew Light University of Washington Seattle USA Peter Kroes Delft University of Technology Delft the Netherlands Steven A. Moore University of Texas Austin USA ISBN 978-1-4020-6590-3 e-ISBN 978-1-4020-6591-0 Library of Congress Control Number: 2007937486 © 2008 Springer Science + Business Media B.V. No part of this work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording or otherwise, without written permission from the Publisher, with the exception of any material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Printed on acid-free paper. 9 8 7 6 5 4 3 2 1 springer.com Contents List of Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Design in Engineering and Architecture: Towards an Integrated Philosophical Understanding . . . . . . . . . . . . . . . . . Peter Kroes, Andrew Light, Steven A. Moore, and Pieter E. Vermaas Part I Engineering Design ix 1 Design, Use, and the Physical and Intentional Aspects of Technical Artifacts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...
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