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Case Analysis-Ideo

In: Business and Management

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INTRODUCTION: The Mattress Company Simmons wanted a hot new bed to sell, so they went to the best design firm in the world IDEO to come up with the concept. The first meetings between the two teams were brilliant with creative energy on both sides. Then IDEO went off to work on the prototype. A couple months later they came back to Simmons and showed off the prototype in a big, classic IDEO pitch. The response from Simmons was not positive though they knew it was good, but Simmons had no ownership over it.
About Simmons and IDEO: Simmons Bedding Company was one of the oldest and major company in USA and had net sales for 2005 were $855 million but company wanted to explore new product opportunities in same field to tap more customers so they approached IDEO for the task. On the other hand IDEO is a design and innovation consulting firm and has been a successful example of what innovation and innovative design can accomplish. Also the culture of IDEO can be described as eccentric, fun, creative and innovative. The outside-the-box working style and shifting of working groups help to keep thinkers fresh and constantly on their toes.
Work Process of IDEO:
IDEO normally follow following process for typical engineering-intensive products or services:
Phase I: Concept Generation: This involved visualizing a large number of designs solutions before selecting a single product direction.
Phase II: Concept Development: the purpose was to identify and resolve technical and user problem and to validate the feasibility of the product by developing functional prototypes.
Phase III: Detailed Engineering: Define the product details and built and tested prototypes.
Phase IV: Manufacturing Liaison: Prepared the product and supporting documentation for a seamless hand-off to volume manufacturing partners.
Phase 0: It was concerned with setting the context for design...

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