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Case Analysis of Barrick Gold

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Submitted By det4869
Words 544
Pages 3
Course: Business Communication
Course number: 04-71-100-02
Assignment: Case Analysis of Barrick Gold
Professor: Joanne Ramsay
Name: Xueying Huang
Student number: 104102020
Date submitted: Oct.1, 2013

Case Analysis of Barrick Gold
In this essay, I will discuss the main communication problem Barrick faced and its causes and symptoms. I will also analyze the key stakeholder groups and the issues they are concerned. Finally, I will discuss how Barrick use the communication model to communicate efficiently to each stakeholder group.
The main communication problem Barrick faced is lack of communication skills, loss of trust and emotional interference of stakeholders. In the case of sexual assaults, Barrick responded by conducting investigations and making its findings known. It sounded irresponsible and indifferent. The communication problem prevented the mining project from continuing because of too much opposition. As a result, the company would lose a lot of profits.
The cause of the communication problem is that stakeholders didn’t have enough information from Barrick. In fact, Barrick had developed corporate social responsibility practices to eliminate the damage to the environment. It also invested on the local education and could provide many jobs to the local people. However, the stakeholder groups didn’t realize these facts clearly. As a result, they couldn’t make objective judgments.
The symptom of this problem is too much opposition toward to the Pascua-Lama mine project. Some stakeholders wanted to prevent the project in the legal system.
The key stakeholder groups are national and local government, environmentalists and certain locals. National and local government concerned about the mining income for the country. Environmentalists worried that the mining would cause serious damage to the environment. Local people, especially farmers in the

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