Case Analysis Pepsi

In: Business and Management

Submitted By aemu3026
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marketing management | PEPSI COLA PAKISTAN INC | CASE STUDY ANALYSIS | |

GROUP 1:
MUSA TANVEER
SARMAD AFZAL
SHARYAR CH
AHMED IBRAR
HAROON SHAUKAT

This case is about PEPSI CO and the Problems CEO facing. He is facing various problems after the acquisition of 7-UP by PEPSI CO .Teem was the lemon and lime soft drink of Pepsi co which was competing 7-UP but after the acquisition of 7-UP it is becoming difficult for them to separate both products in market. Basically the CEO is worried about the local market share of 7-up which he want to increase and on the other hand without effecting the share of TEEM which is a quite difficult job . Acquisition of 7-up has made two bottlers of PCI to merge with 7-UP bottlers and it is clearly understandable that TEEM operations cannot be further performed by these bottlers because now they are dealing with 7-UP, So what PCI has done is that they have launched a new flavor of cloudy Teem in this area with distinct characteristics of fresh lime to not effect 7-up and in other areas TEEM is still dealt with PCI bottlers which are not the part of merger . So CEO Mr. Irfan had to develop a plan to promote the two flavors of TEEM locally and nationally .Moreover he also has to achieve a task which is to convince the 7-up bottlers to sell their plants to PCI bottlers and after the success of this task he has to ask the PCI bottlers to introduce cloudy Teem, abandoning TEEM and promote 7-UP.
To overcome with existing problems, the CEO has to thoroughly revise the marketing plan for these three products .Starting off with the positioning statement. Positioning is not what you think it is basically what the consumer perceive your product .Teem and 7-up are the best brands and they have been positioned quite well , Teem is at its maturity stage as seen its growth rate .7-up is also a mature brand but…...

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