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Case Analysis Rim

In: Computers and Technology

Submitted By almikaz
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Research In Motion (RIM) was founded in 1984 in Waterloo, Canada by Mike Lazaridis from the and Douglas Fregin. A third partner, Jim Balsillie, joined the company in 1992. When the three founded the company their primary focus was on wireless technology. This included point of sale terminals, modems and pagers.
In 1997 the company went public and in 1998 released its first BlackBerry Device, the RIM 850. It had a full keyboard, which was unusual at the time, could send messages, access email, send and receive pages and act as an organizer. The mobile device was a huge hit among business professionals and it was not until the BlackBerry 7000 Series phones that the RIM became a household name among the general population. In 1999 RIM was listed on NASDAQ driving interest worldwide in the company.
In 2003 smartphones began emerging in the mobile phone market. BlackBerry at this time maintained their FIPS 140-2 platform and were specifically set on targeting the professional consumer market The maintained a vast amount of government and corporate consumers. In 2004 RIM had 2 million BlackBerry subscribers worldwide and Balsille and Lazaridis are featured in Time Magazines “Time 100” list. The company continued to experience unprecedented success in the mobile market, so much so that by 2006 the company had 5 million subscribers worldwide with stock price at $124.51. The success of the company quickly was inevitable to change after Apple (AAPL) released its first iPhone in 2007. When asked for his reaction regarding the release of the iPhone Bastille said, “It’s kind of one more entrant into an already very busy space with lots of choice for consumers…. But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.”, (Moon, 2013). The underestimation of the iPhones success by Bastille would prove to be the worst mistake the company would…...

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