Premium Essay

Case Analysis Sarah Tally

In: Business and Management

Submitted By sudeshna4678
Words 399
Pages 2
Sarah Talley Farm Produce

Submitted by
Sudeshna Pande
FT14273

Character profile of Sarah * CEO of Frey Farms (family owned business) * Began selling pumpkins at the age of 8 * Negotiated deals with retailers like Wal Mart who were entering the produce business * Has good business acumen to identify the trend in retail. Able to maintain amicable relationships with Wal Mart * Able to manage distributed produce operations * Passionate about the farm business * Go getter – Was able to secure the initial deal with Wal Mart extempore * Ambitious and ready to go after the big-fish * Recognized her company’s shortcoming in operations (to competitors) and her inexperience in business * Needed the Wal Mart contract for her business * She is on the weaker side of the negotiation table
According to the case : * The business of watermelon * Seasonality – peak prices in May , June, early July (10-15 cents/pound) and off-season in July & August (4-5 cents/pound) * Adverse weather conditions and diseases seriously affect the produce of melons. * Watermelon prices are going up, but Wal Mart needed the prices to go down
Recommendations (strategies ): * Fey Farm as a single entity has less power . But so do all the other competitors. Hence Sarah can building a coalition with all the melon producers in the region. * Emphasize on the fact that if Wal Mart wanted to satisfy its customers by providing fresh produce, they do not have any other option apart from the new coalition. * Sarah and her coalition has the Distinct Value Proposition (DVP) in being the only suppliers of fresh farm produce in the region. They are were known and respected. * Eliminate the agent (mega supplier) by explaining to Wal Mart * the cost advantage of direct receiving from the...

Similar Documents

Premium Essay

Perceived Effects of Online Games to the Academic Performances Among Students Under the College of Business Administration Education at University of Mindanao

...Perceived Effects of Online Games to the Academic Performances among Students under the College of Business Administration Education at University of Mindanao (UM) Leynard Bangkulit Romeo Dimiao Russel Anthony Junsay Chapter 1 INTRODUCTION Background of the Study In 1958, the world’s first world computer game, a rudimentary two-player tennis game, was created to entertain visitors on the Brookhaven National Laboratory. Since then, the computer/video game industry has become one the most aggressively growing business sectors in the United States and in the whole world. Obviously, games are emerging as one of the most dominant forms of entertainment. This trend goes further as of the increasing penetration of high speech Internet connection and the declining prices of computers, video-game consoles, and mobile entertainment devices. (Lee, Jin, Park, & Kang, 2005) As we know, Internet offers many conveniences. As a result it has made many people depend on it. What is worse, a large number of people have become addicted, especially to online game addiction. By2007, the population of online gamers worldwide was about 217 million, approximately 28 percent of the total online population (comScore,2007).In addition, online game addiction is prevalent in many countries, including China, Korea, Vietnam, Japan, U.S., and Canada. In South Korea, 2.4 percent of the population, ages nine to thirty-nine, were believed to be addicted to online games, and over 10......

Words: 6618 - Pages: 27

Free Essay

Book Discussion

...    Life  Sciences  South  163   Monday/Wednesday/Friday   9:30  am  –  10:20  am   January  9,  2013  –  May  10,  2013   Course  Description   In  this  class,  we  will  learn  about  the  basic  conventions  and  terms  used  to  understand  and  discuss  the   three  major  genres  of  literature:  fiction,  poetry,  and  drama.  This  class  will  help  you  understand  the   sometimes  baffling  world  of  literature,  and  is  intended  to  provide  the  general  student  with  basic   experience  in  literary  analysis.  Additionally,  I  hope  this  class  will  lead  you  to  a  lifelong  appreciation  for   (and  engagement  with)  reading  literature.   Although  this  class  features  extensive  reading  and  writing,  it  is  not  necessary  for  you  to  be  a  bookworm   or  a  writing  superstar  to  succeed  in  this  class  –  if  you  are  willing  to  put  in  the  time  and  effort  to  study,   faithfully  attend  class,  keep  up  on  your  reading  and  writing  assignments  and  engage  in  our  discussions ......

Words: 4621 - Pages: 19

Premium Essay

Go and Go

...DIGITAL & SOCIAL MEDIA MARKETING FINANCIAL TIMES SPECIAL REPORT | Wednesday March 7 2012 www.ft.com/digital­social­media­marketing­2012 | twitter.com/ftreports Advertisers rush to master fresh set of skills There are great opportunities, says David Gelles, but companies are still largely feeling their way Inside this issue Cautionary tales David Gelles finds reasons to be careful when companies take advertising online Page 2 B2B Paul Taylor sees a chance for business to gain traction with customers Page 2 Ownership Ajay Makan looks at the wide variety of corporate responses Page 2 Viral campaigns April Dembosky looks behind the success of internet sensations Page 3 Marketing budgets Tim Bradshaw says campaigns via social media are still often unpredictable Page 3 A life in the day David Gelles follows the chief marketing officer of Gannett Page 3 Advertising Predictions of the display ad’s demise are premature, writes Jane Bird Page 3 Mobile Tim Bradshaw explains why the promised land is not quite with us Page 4 On FT.com April Dembovsky explains everything you need to know about Pinterest O nly a few years ago digital marketers might have thought all was plain-sailing. After a decade of disruption wreaked by the emergence of the popular web, companies and advertising agencies had finally understood the intricacies of placing online display and search ads. Yet in the past few years, a new generation of technologies has come along to disrupt once again the way......

Words: 9850 - Pages: 40

Free Essay

Ihrm

...M A G A Z I N E FA L L 2 0 0 2 Volume 20 Number 2 SPANNING THE GLOBE Duke Leads the Way in International Law Teaching and Scholarship inside plus Duke admits smaller, exceptionally well-qualified class Duke’s Global Capital Markets Center to launch new Directors’ Education Institute from the dean Dear Alumni and Friends, It is not possible, these days, for a top law school to be anything other than an international one. At Duke Law, we no longer think of “international” as a separate category. Virtually everything we do has some international dimension, whether it concerns international treaties and protocols, commercial transactions across national borders, international child custody disputes, criminal behavior that violates international human rights law, international sports competitions, global environmental regulation, international terrorism, or any number of other topics. And, of course, there is little that we do at Duke that does not involve scholars and students from other countries, who are entirely integrated with U.S. scholars and students. Students enrolled in our joint JD/LLM program in international and comparative law receive an in-depth education in both the public and private aspects of international and comparative law, enriched by the ubiquitous presence of foreign students; likewise, the foreign lawyers who enroll in our one-year LLM program in American law enroll in the same courses, attend the same......

Words: 58370 - Pages: 234

Premium Essay

Research Paper

...INTRODUCTION Purpose/Justification Problems related to reading comprehension have been besetting both private and public educational institutions all over the country. In the Philippine setting evidences revealed that 2009, 2010 and 2011 NAT results exemplified that the second year students struggled much on reading comprehension as shown by the three mean percentage scores in English subject. In particular, the mean percentage scores of Macario B. Asistio Sr. High School—Unit I for the school years 2008-2009; 2009-2010 and 2010-2011 are 43.11, 36.57 and 36.60 respectively (Department of Educational Testing and Research Center, 2009; 2010; 2011). Likewise, comprehension related studies conducted locally have verified and supported that the students showed difficulty in reading comprehension (Columna, 2013; Ayles, 2009 and Dela Cruz, 2004). In a study conducted by Columna (2013), results revealed that the students were struggling to comprehended texts in their L2 with majority of them fall under instructional level and a significant of them fall under frustration level. In the same manner, Dela Cruz (2004) found that the students in the secondary level have difficulties in reading materials in the content areas especially in Mathematics and Science. The researcher posits that these comprehension problems have rooted from the questioning pedagogical strategy employed by the teachers. Chin (2002) found that questions, particularly those asked in response to wonderment,......

Words: 10351 - Pages: 42

Free Essay

Love

...Chapter 6  The media, government accountability, and citizen engagement  Katrin Voltmer  The past two decades or so have seen an unprecedented spread of democracy around the  globe.  With  the  fall  of  the  Berlin  wall  in  1989  and  the  end  of  the  Cold  War,  the  ‘third  wave’  of  democratization,  which  started  in  the  early  seventies,  now  encompasses  countries  in  Asia  and  Africa.1  And  even  in  states  whose  governments  continue  to  resist  a  more  open  and  participatory  form of governance, such as North Korea, Burma or Zimbabwe, the idea of democracy is a powerful  force that inspires people to take on a more active role in public life. However, many of the newly  emerging  democracies  seem  to  fall  short  of  some,  often  many,  of  the  basic  standards  that  define  democratic  rule,  with  irregular  voting  procedures,  corruption,  inefficiency  and  autocratic  styles  of  government  being  but  a  few  of  the  maladies.  In  addition,  as  many  of  the  newly  emerging  democracies belong to the developing world, inequality and poverty remain severe obstacles to full  self‐determination of the people.  The experiences of the past decades have shown that democracy is not a one‐way road and  that  a  viable  democracy  requires  more  than  the  implementation  of  the  key  institutions  of  government.  Rather,  an  accountable  and  efficient  government  is  embedded  in  a  complex  web  of  interdependent  conditions ......

Words: 10604 - Pages: 43

Free Essay

Spanning Globe

...M A G A Z I N E FA L L 2 0 0 2 Volume 20 Number 2 SPANNING THE GLOBE Duke Leads the Way in International Law Teaching and Scholarship inside plus Duke admits smaller, exceptionally well-qualified class Duke’s Global Capital Markets Center to launch new Directors’ Education Institute from the dean Dear Alumni and Friends, It is not possible, these days, for a top law school to be anything other than an international one. At Duke Law, we no longer think of “international” as a separate category. Virtually everything we do has some international dimension, whether it concerns international treaties and protocols, commercial transactions across national borders, international child custody disputes, criminal behavior that violates international human rights law, international sports competitions, global environmental regulation, international terrorism, or any number of other topics. And, of course, there is little that we do at Duke that does not involve scholars and students from other countries, who are entirely integrated with U.S. scholars and students. Students enrolled in our joint JD/LLM program in international and comparative law receive an in-depth education in both the public and private aspects of international and comparative law, enriched by the ubiquitous presence of foreign students; likewise, the foreign lawyers who enroll in our one-year LLM program in American law enroll in the same courses, attend the same......

Words: 58047 - Pages: 233

Free Essay

Student

...insider guide ACE YOUR CASE® III: MARKET-SIZING QUESTIONS 2nd edition ★ 15 PRACTICE CASE QUESTIONS ★ MARKET-SIZING CASE RULES ★ WETFEET’S EXPERT COMMENTARY >> The WetFeet Methodology You hold in your hands a copy of the highest-quality research available for job seekers. We’ve designed the WetFeet Insider Guides to help cut down on the time you spend doing job research by doing some of the work for you. Hopefully we can make your job search as painless as possible. Each WetFeet Insider Guide is the product of hundreds of hours of in-depth research, critical analysis, and precise writing. We survey massive amounts of publicly available information and conduct dozens of in-depth interviews of rank-and-file employees who work for the companies and industries we cover. (We keep our company contacts anonymous to encourage candor.) WetFeet writers—experts at reading between the lines—speak with company recruiting staff members to make sure you get accurate information about the recruiting process, compensation, and hiring targets. We also consult countless experts, from career coaches and networking gurus to authorities on professional etiquette and personal branding, in order to provide you insight on the latest trends affecting job seekers. Each Insider Guide undergoes extensive editorial review and fact-checking to ensure that the information and writing live up to our exacting standards. And because WetFeet retains all editorial control of our......

Words: 25729 - Pages: 103

Free Essay

Indian Scenario in Shipping

...Chapter-1 – INTRODUCTION 1.1 Indian Scenario in Shipping Maritime transport, which plays a vital role in the development of the country, comprises ports, shipping, shipbuilding and ship repair, and inland water transport systems. According to the Ministry of Shipping, Government of India, approximately 95% of the India’s trade by volume, and 70% by value, is moved through maritime transport. India is among the top 20 leading countries having large number of merchant fleets in the world. The Gross Tonnage (GT) under the Indian flag was 10.1 million GT as of 1.09.2010, with as much as 1029 ships in operation. Ports act as an interface between ocean transport and land transport. India has 12 major ports viz. Kolkata (including Dock complex at Haldia), Paradip, Vishakapatnam, Chennai, Ennore, Tuticorin, Cochin, New Mangalore, Mormugao, Jawaharlal Nehru at Nhava, Mumbai, and Kandla, and 187 minor ports. Despite recessionary conditions, traffic handled at major ports has grown on an average by 5.7% in the year 2009-10, over the year 2008-09. However, ports like Haldia (-20.4%), Ennore (-6.9%) and New Mangalore (-3.2%) are few of the main ports that witnessed negative growth in 2009-10. Nevertheless, most of the ports have not achieved their target for the year 2009-10. Mormugao (8.5%), Tuticorin (8.1%) Mumbai (2%), Kandla (2%), and Paradip (1.8%) were the only ports which achieved their growth target for 2009-10. Haldia (-22.1%)...

Words: 30004 - Pages: 121

Free Essay

Sample Test

...GCSE English Literature Specimen Assessment Materials 1 For assessment from 2013 GCSE ENGLISH LITERATURE SPECIMEN ASSESSMENT MATERIALS GCSE English Literature Specimen Assessment Materials 3 Contents Page Question Papers English Literature Unit 1 (H.T.) English Literature Unit 2 a and b (H.T.) English Literature Unit 1 (F.T.) English Literature Unit 2 a and b (F.T.) 5 Mark Schemes English Literature Unit 1 (H.T.) English Literature Unit 2 a and b (H.T.) English Literature Unit 1 (F.T.) English Literature Unit 2 a and b (F.T.) 93 GCSE ENGLISH LITERATURE Higher Tier UNIT 1 Specimen Assessment Materials 2 hours SECTION A Question 1. 2. 3. 4. 5. Of Mice and Men Anita and Me To Kill a Mockingbird I Know Why the Caged Bird Sings Chanda’s Secrets SECTION B 6. Poetry 12 Pages 2-3 4-5 6-7 8-9 10 - 11 ADDITIONAL MATERIALS Twelve page answer booklet. INSTRUCTIONS TO CANDIDATES Answer both Section A and Section B. Answer one question in Section A and the question in Section B. INFORMATION FOR CANDIDATES The number of marks is given in brackets after each question or part-question. You are reminded that assessment will take into account the quality of written communication used in your answers. JD*(S-2011 Higher) Turn over. 2 SECTION A 1. Of Mice and Men Answer part (a) and either part (b) or part (c). You are advised to spend about 20 minutes on part (a), and about 40 minutes on part (b) or part (c). (a) Read the extract on the......

Words: 59492 - Pages: 238

Premium Essay

Violations

...side. (Freille, 2007). In the modern era, documents from the past that can possibly tell us where and when corrupt practices have begun may seem to be impossible to retrieve, and if ever possible, these documents may have a little relevance to no use at all in the study on how we can curtail at least corrupt practices on the national scale. ( Co, 2007) Defining what is corruption and determining its root cause is one of the center of interest of analysts and international organizations primarily because it’s direct connection to development. A lot of moves have been made in order to fight corruption. Studies regarding the gravity of corruption in the world and what countries are most affected by corruption have been subject of extensive analysis. As recent studies reveal, while corruption indirectly affective to a country’s development political upheavals and...

Words: 23159 - Pages: 93

Premium Essay

Logistics

...LEAN SIX SIGMA LOGISTICS Strategic Development to Operational Success by Dr. Thomas Goldsby • Robert Martichenko Copyright ©2005 by J. Ross Publishing, Inc. ISBN 1-932159-36-3 Printed and bound in the U.S.A. Printed on acid-free paper 10 9 8 7 6 5 4 3 2 1 Library of Congress Cataloging-in-Publication Data Goldsby, Thomas J. Lean Six Sigma logistics / by: Thomas Goldsby & Robert Martichenko. p. cm. Includes index. ISBN 1-932159-36-3 (hardback : alk. paper) 1. Business logistics—Management. 2. Six sigma (Quality control standard). 3. Process control. 4. Inventory control. 5. Waste minimization. 6. Industrial efficiency. I. Martichenko, Robert, 1965–. II. Title. HD38.5.G63 2005 658.4′013—dc22 2005011208 This publication contains information obtained from authentic and highly regarded sources. Reprinted material is used with permission, and sources are indicated. Reasonable effort has been made to publish reliable data and information, but the author and the publisher cannot assume responsibility for the validity of all materials or for the consequences of their use. All rights reserved. Neither this publication nor any part thereof may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. The copyright owner’s consent does not extend to copying for general distribution for promotion, for creating new works, or for......

Words: 93598 - Pages: 375

Premium Essay

Freakonomics-Expanded

...FREAKONOMICS A Rogue Economist Explores the Hidden Side of Everything Revised and Expanded Edition Steven D. Levitt and Stephen J. Dubner CONTENTS AN EXPLANATORY NOTE In which the origins of this book are clarified. vii PREFACE TO THE REVISED AND EXPANDED EDITION xi 1 INTRODUCTION: The Hidden Side of Everything In which the book’s central idea is set forth: namely, if morality represents how people would like the world to work, then economics shows how it actually does work. Why the conventional wisdom is so often wrong . . . How “experts”— from criminologists to real-estate agents to political scientists—bend the facts . . . Why knowing what to measure, and how to measure it, is the key to understanding modern life . . . What is “freakonomics,” anyway? 1. What Do Schoolteachers and Sumo Wrestlers Have in Common? 15 In which we explore the beauty of incentives, as well as their dark side—cheating. Contents Who cheats? Just about everyone . . . How cheaters cheat, and how to catch them . . . Stories from an Israeli day-care center . . . The sudden disappearance of seven million American children . . . Cheating schoolteachers in Chicago . . . Why cheating to lose is worse than cheating to win . . . Could sumo wrestling, the national sport of Japan, be corrupt? . . . What the Bagel Man saw: mankind may be more honest than we think. 2. How Is the Ku Klux Klan Like a Group of Real-Estate Agents? 49 In which it is argued that nothing is more powerful than information,...

Words: 105214 - Pages: 421

Premium Essay

Manager

...Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance to reflect on the two most exhausting and fulfilling years of my life. As I reviewed my course notes, I realized that the basics of an MBA education were quite simple and could easily be understood by a wider audience. Thousands of Ten-Day MBA readers have proven it! Readers are applying their MBA knowledge every day to their own business situations. Not only useful in the United States, The Ten-Day MBA has been translated into many languages around the world. So many people are curious about business education, including doctors, lawyers, businesspeople, and aspiring MBAs. This book answers their questions. The Ten-Day MBA really delivers useful information quickly and easily. Current MBA students have written me that they even use the book to review for exams. Ten-Day MBAs are “walking the walk and talking the talk” of MBAs every business day. It’s proven that this book can work for you. Written for the impatient student, The Ten-Day MBA allows readers to really grasp the......

Words: 97445 - Pages: 390

Premium Essay

Mba in Some Days

...Contents IntroductionDay 1MarketingDay 2Ethics Day 3AccountingDay 4Organizational BehaviorDay 5Quantitative AnalysisDay 6 FinanceDay 7OperationsDay 8Economics Day 9StrategyDay 10MBA Mini-Courses ResearchPublic SpeakingNegotiating International BusinessBusiness LawTenDay MBA DiplomaAppendix: Quantitative Analysis TablesBibliographyMBA Abbreviation LexiconIndex AcknowledgmentsAbout the AuthorPraise for the Ten-Day MBACopyrightAbout the Publisher Introduction After I earned my MBA, I had a chance to reflect on the two most exhausting and fulfilling years of my life. As I reviewed my course notes, I realized that the basics of an MBA education were quite simple and could easily be understood by a wider audience. Thousands of Ten-Day MBA readers have proven it! Readers are applying their MBA knowledge every day to their own business situations. Not only useful in the United States, The Ten-Day MBA has been translated into many languages around the world. So many people are curious about business education, including doctors, lawyers, businesspeople, and aspiring MBAs. This book answers their questions. The Ten-Day MBA really delivers useful information quickly and easily. Current MBA students have written me that they even use the book to review for exams. Ten-Day MBAs are “walking the walk and talking the talk” of MBAs every business day. It’s proven that this book can work for you. Written for the impatient student, The Ten-Day MBA allows readers to really grasp the......

Words: 96678 - Pages: 387