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Case Analysis Volkswagen

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1. Transcript of volkswagen do Brazil
German multinational automotive Members: Natalia Mejia
Andrea Rangel
Karen Osorio
Gustavo Victoria
Carolina Mariño FACULTAD DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS CLASS: Strategy in action. TEACHER: Sandra Jenina Sanchez. CASE: VOLKSWAGEN DO BRASIL Driving Strategy with the Balanced Scorecard 370.000 Employees Worldwide 61 Production facilities across 21 countries 151 Countries 10 Brands 6.3 million vehicles sold The Automotive Landscape in Brazil (cc) image by nuonsolarteam on Flickr It had the 5th largest land area and population It had the world's 9th largest economy Recently is the largest and most diversified economy in Latin America The automotive sector produced 19% of their GDP. +1.5 million of employes in +200,000 companies Brazil had a TIP capacity of 4 million vehicles per year Total revenue of $74 billion per year 6th largest producer of passenger vehicles 5th largest consumer market GLOBALLY Market share of 10.3% Revenues of €113 billion from sales Automotive Industry Volkswagen do Brazil VWB was the 3rd largest in the VWAG system behind China and Germany. It operated four plants. VWB produced revenues of €7.04 billion It employed about 22,000 people It's focused on small and medium sized vehicles VWB had the most complete portfolio within the brazilian market It offered 22 different models It has a modern product design prototype center located in Sao Paulo. 1953 Timeline Volkswagen do Brazil 1956 1st plant outside Germany Ipiringa VWB started with 12 employees 1969 50% produced in Brazil VWB had earned a 61% share of Brazil's car production 1970's Launched medium sized cars for export created the first ethanol-fueled vehicle 1990's 1986 20% of domestic automotive market Overcapacity and macroeconomic situation Brazilian production output
(# of vehicles) 1.1 million
(1993) 1.1 million
(1999) 1.6 million...

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