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Case Analysis Wengart Aircraft Case

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Case Analysis Wengart Aircraft Case Week 5

At its core, Total Quality Management (TQM) is a management approach to long-term success through customer satisfaction (Brown, 2011, p. 344). TQM is an organization-wide change movement towards streamline work-groups and structure.
In a TQM effort, all members of an organization participate in improving processes, products. One of the large problems facing Wengart Aircraft is total quality management (TQM) is not being communicated clearly and concisely to the entire company. By Allen Yoshida doing a presentation to only the managers and supervisors on what TQM was this left room for “various interpretations of TQM” by the managers, supervisors and front line workers (Brown, 2011, p. 365). The fact that during the presentation Allen Yoshida did not clearly illustrate how TQM would affect the company’s everyday activities or how it would be implemented only further confuses the miscommunications happening thought the company. TQM calls for creating constancy of purpose for improving products and services. If the message received by the lower level employees is not consistence then the improvements or change will not be consistent either.
Another large problem facing Wengart Aircraft is total quality management should be worked towards by the whole company, from the top of the company down, all groups should be embracing this change. CEO and other top managers visibly support TQM, which is not happening at Wengart Aircraft since president Ralph Larsen is more concerned with improving profits (Brown, 2011, p. 347). Ralph Larsen wants to spend his energy on improving the profits for Wengart Aircraft since his bonus at the end of the year is driven by stock bonuses. By Ralph Larsen spending his energy in other places the change toward TQM can not be realized since there are divided efforts. Since Ralph Larsen…...

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