Introduction

Nike is the world leading manufacturer of athletic shoes, apparel and equipment. Nike is one of the most popular companies all over the globe. Nike also experienced some problems that affect their companies, which are usually experienced even in other companies.
As one of the biggest brands in the business, Nike became the center of the eyes of people across the United States, because of the criticism about the sweatshop labor case. Facing this kind of criticism, Nike tried to cover the malicious issue from the bad press, but they cannot defeat the negative feelings from the people.
Nike also faced majority challenge involving ethical issues and debates. One of the ethical issues involved “Nike did not pay the living wage of every worker and more than half of the workers who did not wear protective masks or gloves who dealt with dangerous chemicals”. The debate was over the unsafe conditions that Nike was the responsible of providing all the needs of its factory workers while them increasing their profits.
Nike also criticized for hiring children who were not allowed to work and forcing them to work overtime for below minimal pay. They failed to follow the labor child laws by hiring children as young as 13 and paying them at 10 cents an hour up to 17 hours.
They hired firm to monitor and to ensure accurate accounting reports. Nike faces several challenges; however, it can achieve continual success by applying effective operational and strategic plan.
Despite of their several attempts by Nike launching a debate established overseas regarding whether Nike was in violation of ethical guidelines and regulations, Nike is still the focus of protests regarding the child labor laws and unsafe working environments.
Nike was forced to change their strategic plans and the case of the Nike sweatshops demonstrated on how difficult it can be a business to