...Case 1-1 1. IDEO gets its inspiration for its product design from an idea generation called “deep dive” where the analyst completely submerges themselves in the consumer environment. 2. Successful products contain a mix of utilitarian and hedonic values. Consumers want their purchase to do exactly what it needs to do, as it raises the consumers’ social status, guarantees high quality or both. 3. The consumer expects to feel something after they buy a product. The product can give the consumer extra attention from others, or the product can perform its function flawlessly. 4. Utilitarian value is expected, but hedonic value is the game changer. The consumer expects their purchase to do the job. The consumer wants the product gives the them a feeling after its purchase. 5. Edison’s” genius is 1 % inspiration and 99% perspiration,” observation is partially correct. I feel ambition as a component because anyone can have inspiration and work hard. Ambition adds the constant want to move higher while perspiring. Case 1-2 1. It seems luxury products were invented in Western Europe and introduced to the United States. Western Europe also invented the first car. The United States, as well as Japan, have made most of the technology innovations and introduced them around the world. 2. Canon (Japan), Vizio (US), Ralph Lauren (US), Skullcandy (US), Sony (Japan). Most of my products are made from American companies. Some companies, like Vizio, actually get most...
Words: 669 - Pages: 3
...Part B: Short Case Memo TO: Alfonso & Leo, SEL FROM: Me, CGA DATE: March 25, 2015 RE: Recommendations for Accounting Software and IPO Steps As per previous discussions, as SEL continues to grow, we need to look into how it can gain a competitive edge in its market by gaining control of the financial activities of the company. With this growth, it needs to consider how to raise additional capital and how to manage the increase in employees and accounting transactions. Over the last 4 years, SEL has grown its business by 25% in total revenue. There are currently enterprise risks and issues that SEL faces due to the lack of planning, organizing, leading and controlling of its financial activities. As SEL is about to obtain a significant contract over a five-year period, it needs to gain control and put processes to operate effectively and efficiently. There are currently some weaknesses in SEL’s financial accounting and reporting system. The part time accountant with only basic accounting experience doesn’t allow SEL to have proper financial analysis or forecasting and it could cause potential accounting gaps, such as not knowing how to properly account for foreign exchange risk. With the part time accountant doing all the accounting tasks, there is no segregation of duties, proper review or approval processes in place. By not analyzing the finances or preparing forecasts, it is not allowing SEL to see where it stands financially and it doesn’t allow for...
Words: 1110 - Pages: 5
... DSN 11101 and I (Probationary Police Officer James Harris III, DSN 0513) received a call for “Larceny from a Vehicle” at 920 South 2nd Street. Upon arrival we were flag down by victim Nicholas Todd and witness Brian Minges, located at Lucas Avenue and South 2nd Street, who advised us of the following: Minges stated while working in the building located at 707 North 1st Street, he observed two unknown black males in the bed of his coworker Todd’s Ford F350 pickup truck. Minges said he advised Todd of the situation, to which they responded to his vehicle. While responding to investigate the subjects, he observed the two suspects attempting to enter his vehicle, at which time they fled west on Lucas Avenue. Minges and Todd followed suspect 1, later identified as Juvenile Paul D., to the Laclede’s Landing Metro Link Station Platform. Minges said Todd apprehended Paul D. and escorted him to South 2nd Street and Lucas Avenue and contacted this Department. Minges advised the suspects did not enter his vehicle....
Words: 457 - Pages: 2
...1. (a) A warrant is considered a legal document (B) A judge grants a warrant upon the ground’s of what the individual receiving the warrant did, skip bail, didn’t show up for court and a search of property to name a few.(c) a situation that an officer would be allowed a search warrant is a person suspected of illegal drugs.(d) The purpose and scope of a warrant is to focus on certain parts of the search. With purpose and scope in the warrant an officer knows his or her limits of the search. (e) an officer would not be able to search outside if his or her warrant said he or she couldn’t. 2. A president has more lead way when it comes to foreign wiring because of protection from the country being attacked. On page 34 of taking sides it...
Words: 486 - Pages: 2
...Case Assignment #1 1 Build the management-research question hierarchy. 1 Management Dilemma: Is Penton Media using a outdated method of marketing to gather advertising revenue. If so, will Penton Media see lower then usual advertising revenue if more efficient methods of inquiring advertisement are not adopted instead of the reader service cards. - Yes, The study conducted by Penton media proves that due to information technology methods that were virtually non-existent in 1992 the e reader cards have displayed a lack of efficiency in recent years. The study backs this up by estimating that within the next 5 years newer methods of communication will hold a majority share of the market with at least 72.2 percent of people expected to visit an advertising website. 2 Management Question: Are the reader service cards still an efficient method for generating advertisement revenues, or have they been replaced by more efficient information technology platforms? -Yes, The reader cards remain an efficient method of generating revenue, while they seem to be slowly losing ground to more information technology platforms like the Internet, email, or fax on demand, they remain producing revenue for the company by generating some advertisement profit. 3 Research Question: Is Penton media reader card service generating enough advertising revenue to remain competitive? Could information technology friendly methods be used to enhance Penton Medias advertising...
Words: 1249 - Pages: 5
...Assignment 1: Starbucks Corporation Case ECO 550 March 12, 2010 Starbucks was founded in Seattle, Washington by Gordon Bowker, Jerry Baldwin, and Zev Siegl. Seattle was known for its coffee but the quality was not so well liked. Bowker and his two friends, has made Starbucks the leading coffee retailer in North America. The company produces a variety of coffees, teas, pastries and other assorted items in over 2,400 shops and kiosks in the United States and Canada. Starbucks also has a mail order service where consumers can purchase items via mail or online. The company has also expanded in to the foreign market with more than 100 locations in the United Kingdom and over 200 in other countries such as China, Japan, Thailand, and South Korea. Starbucks wholesales their coffee to business such as hotels, hospitals, and airlines. They are also working with the Pepsi-Cola Company to sell frappuccino beverages in local supermarkets and convenience stores. Kraft Foods, Inc., has a partnership with Starbucks to sell their coffee beans in grocery stores. Starbucks even has a partnership with Grand Ice cream to distribute their coffee ice cream in local supermarket. Over the years Starbuck has become quite successfully for a coffee company. The company has become very popular with in the United States as well as international. Effects on the Economy Many businesses have been affected by the economy. Companies are forced to make cut backs which in many incidences...
Words: 1027 - Pages: 5
...1. In Excel, use a suitable method for generating the number of days needed to repair the copier, when it is out of service, according to the discrete distribution shown. I calculated the cumulative distribution, random number ranges and average repair days below. Machine Repair time, y (days) | Probability of Repair time | Cumulative Probability | Random Number Range, r2 | | 1 | 0.20 | 0.20 | 0.00-0.20 | 0.2 | 2 | 0.45 | 0.65 | 0.21-0.65 | 0.9 | 3 | 0.25 | 0.90 | 0.66-0.90 | 0.75 | 4 | 0.10 | 1.00 | 0.91-1.00 | 0.4 | Average repair days | 2.25 | To find the repair time I used VLOOKUP /y days =VLOOKUP to probabilities in the Repair Time probability/ tool generating random number /which r2=RAND()/. If 0 < r2 < 0.2, then repair time is 1 day. If 0.02 < r2 < 0.65, then repair time is 2 days. If 0.65 < r2 < 0.90, then repair time is 3 days. If 0.9 < r2 < 1, then repair time is 4 days. r2 | Repair Time y days | 0.157479 | 1 | 0.319876 | 2 | 0.268242 | 2 | 0.616901 | 2 | 0.195559 | 1 | 0.563 | 2 | 0.886715 | 3 | 0.568449 | 2 | 0.758294 | 3 | 0.0156 | 1 | 0.020516 | 1 | 0.287682 | 2 | 0.988455 | 4 | 2. In Excel, use a suitable method for simulating the interval between successive breakdowns, according to the continuous distribution shown. r1 | Time Between Breakdowns, x weeks | Cumulative Time Between Breakdowns | 0.029508 | 1.030669 | 1.030669 | 0.987177 | 5.961406 | 6.992075 | 0.0002 | 0.08491 | 7...
Words: 1045 - Pages: 5
...Question 1 The risk of fires in whiskey distilleries is a real one, with events such as the serious fire on Heaven Hill distillery in 1996 when ’90,000 barrels of whiskey burned out of control’. When these firms start such a system it is attempting to risk spread; when a firm will spread the risk over other firms and therefore reduce the amount of risk that firm bears. Using the number of barrels in the Heaven Hill distillery, it is assumed that each distillery can store 90000 barrels and is always storing at full capacity. It is then necessary to assume that each whiskey distillery has two outcomes in a year; no fire or a fire. Adding to this, it is assumed that there is a 5% chance of a fire in a year, and that if there is a fire that all the whiskey will be lost. Now it is possible to begin to calculate the expected number of barrels left in storage after a year....
Words: 634 - Pages: 3
...Name: Shawnyknoxville Class: HADM 542 W13 MANAGERIAL ACCT/HTH CARE ORG Date: 1/29/2013 Assignment: Case 3-1 Lakeside Hospital For Case 3-1: answer questions 1 - 5. 1. Breakeven Volume Analysis Varible costs Medical Supplies: $493,806 Purchased Laboratory Services: $24,476 Water Usage: $20,896 Total Variable Costs: $539,178 Number of treatments: 5,736 Total Variable Cost / Number of treatments $539,178 / 5,736 = 94 Px = a + bx $250x = $510,870 + 94x $156x = $510,870 ($156x = $510,870)/$156 = 3274.81 3274.81 treatments per year 7 nurses -1 $35,000/7 = $5,000 bi-monthly / 2 = $2,500 monthly ($2,500 monthly)12 = $30,000 per year 7 techs -1 $30,680/7 = $4382.86 bi-monthly(2 Employees)/ 2 = $4382.86 monthly ($4382.86 monthly)12 = $52,594.29 per year $30,000 per year + $52,594.29 per year = $82,594.29 per year total payroll last year = $436,800 $436,800 - $82,594.29 = $354,205,71 projected payroll with 3 less employees $354,205.71/$436,800 = 81.1% of previous years payroll expenses Assumptions: Medical Supplies: $493,806 Purchased Laboratory Services: $24,476 Water Usage: $20,896 Are variable expensed and Depreciation is a fixed expense 2. Fair Share of Overhead: @ 50% Capasity 120 Treatments per week / 2 = 60 Treatments per week (60 Treatments per week)(52 weeks in a year) = 3120 Treatments per year @ 50% Capacity Treatments per year @ 50% Capacity / Number of treatments last year: 5,736 = 3,120/5,736 = 54.4%...
Words: 494 - Pages: 2
...multiple access (TDMA) techniques are used. WDMA techniques can be used to in-crease network capacity and scalability. In TDMA-PON systems, the bandwidth is shared in time domain, where each ONU has its specific time slot to transmit data packets. OLT synchronizes transmission time slots and sends the information’s to the ONUs to let them know when to send packets. In the downstream, traffic is broadcast to all the ONUs and an ONU ignores any traffic not intended to it [3]. In this chapter, we provide information about current technologies that allow us to construct FiWi networks and available architectures enabling FiWi integration. 2.4. Enabling Technology Here we describe three different technologies used to implement FiWi networks [4, 5]: 1) Free space optical (FSO), also known as optical wireless (OW). 2) Radio over fiber (RoF). 3) Radio and Fiber (R&F). In the next three subsections, we will discuss these technologies. 2.4.1. FSO: FSO is a line-of-sight (LOS) technology approach. It uses invisible beams of lights to provide optical bandwidth connection. It is capable to send up to 25 Gbps of data including simultaneous voice and video communications. This type of optical connection does not require neither expensive fiber-optic cable nor securing spectrum licenses for radio frequency (RF) solutions. FSO technology is based on connectivity between FSO-based optical wireless units, each consisting of an optical transceiver with a transmitter and a receiver to provide full-duplex...
Words: 978 - Pages: 4
...Trident University Module #1 – Case Assignment MHE 512 – Disaster Relief Objectives: For this case you are discuss the response by government, NGOs and volunteer groups to Hurricane Katrina. The question for you to answer is whether or not the organizational structure for disaster response for the City of New Orleans, State of Louisiana, and FEMA was adequate to effectively respond to a Cat. 3 - 5 hurricane on August 26th, 2005. As you respond to this question please complete the following: o Review the various reports concerning the Katrina response and relief efforts. Identify an example of a relief effort which was successful and one which was unsuccessful. o Discuss the reasons why the examples you cited above were or were not successful. Comment specifically on whether you believe that the organizational structure at the City of New Orleans, State of Louisiana, and the Federal government was adequate, including communications and command and control. (Please refer to the Organization Structure for incident management in the National Response Plan.) Focus on how coordinating structures, processes, and protocols were employed to manage the disaster response. Discuss the importance of social networks during the Katrina Disaster. Please review the following (referenced) article and comment on the importance of social networks during a disaster response. ~ 1 of 11 ~ MHE 512- MOD 1 - Case Introduction to Disaster Relief; Organizational Structure of Relief Organizations;...
Words: 1972 - Pages: 8
...Case Study Application: L.B. Jensen Middle School 1. What is meant by the following terms: adequacy, equality, equitable, human capital, quality? Within the case study, all of the terms mentioned seem to directly apply to the student population, and what a school should be offering them. Also, is describes the qualities the leaderships members need to keep in mind. Everything is to be done for the betterment of the students, and these terms are there to justify that thought. Budgeting should be done with thoughts of the students at hand. All students are to be offered an equal, quality and fair opportunity at an education and these terms correlate with that. The bottom line to think about is that our students are an investment when it comes to budgeting and they need to be valued and that their best interest are at heart. This will help to determine what curriculum to purchase, which teachers to hire, what partnerships to make. All of this will be a part of the budget, but at the same time determine equality is being provided to the students. 2. How is the theoretical concept, “education must be viewed as an investment in human capital,” realized in your community? Provide concrete examples. Within my community, students are valued more than they will ever know. Recent examples to show this is true, is that recently our district has made partnerships that will increase the value of our students when they graduate. Our district is an online one with a brick...
Words: 1225 - Pages: 5
...Trident University International XXXXXXXXXXX MGT-599 Module Case Assignment #1 Coordinating Professor: XXXXXXXXXXXX 21 April 2014 Introduction Kraft Foods Inc. is a publically traded food company that has been around since 1980, based originally in Delaware and has expanded into a globally recognized food company that was a spin-off from Mondelez International. The Kraft foods brand is synonymous with other well known brands like General Mills and Hines and their products can be found in almost every home in America. They make a variety of food products in the beverage, dressings and cheeses, refrigerated meals, meals & desserts, enhancers and snacks, to include other owned brands such as Canada. The company exists in the highly competitive market where advertising dollars spent directly correlate to revenue gained. According to Kraft Food’s 2013 annual report they compete “primarily on the basis of product quality and innovation, brand recognition and loyalty, service, the ability to identify and satisfy consumer preferences, the introduction of new products and the effectiveness of our advertising campaigns and marketing programs, and price” (Vernon, 2013). Their stated strategy for “improving our market position or introducing a new product requires substantial advertising and promotional expenditures” (Vernon, 2013). This shows a strong level a strategic thinking and planning within the company even though they are highly focused on competition through...
Words: 1678 - Pages: 7
...Trident university international | Module 2 Case Assignment | Conflict Management | | Jessica Cupo | 6/11/2012 | | Introduction Conflict occurs regularly within the military organizational structure on the interpersonal, intergroup, inter-organizational, and international levels. A relevant example of interpersonal conflict and resolution recently presented itself between a peer and me in my current role as Awards and Decorations Officer in Charge. A combination of personality, values, communication, and previous interaction bias resulted in the escalation of an interpersonal conflict which required attention in order to regain productivity in the program. As a leader or a team member, a misstep in an interpersonal conflict results in loss of productivity, escalation of bias, and misinterpretation of intentions. Learning from previous conflicts helps to establish de-escalation techniques and facilitate better work-group dynamics. Scenario As the office in charge of a program within my squadron, a conflict recently developed between myself and a peer assigned to my shop for tasking and assigning office duties. The other Captain had recently been removed from his primary job for failing to meet the standards and expectations required. The other Captain and I were commissioned from the same University in the same year group and therefore equals in rank. Due to the circumstances, I was put in a position of authority over the individual and required to give...
Words: 1241 - Pages: 5
...Public Health Preparedness Mary Anderson Strayer University Health Policy and Law Basics Professor Dorothy Moore December 15, 2013 Abstract Healthcare is one of the top social and economic problems in America today. The United States is considered by most to be the greatest country to ever grace the face of the planet. It has the largest military, the largest economy, freedom of speech and religion, and one of the first successful democracies and of course, the American dream. Yet, what is the one thing that most people seem to forget? That the United States of America, the most dominant force in the world, is also the only westernized industrial nation without a Universal Healthcare system(Capretta, Moffit, 2012). Public Health Preparedness Examine the existing procedures related to at least four of the ten essential public health services. Focus on the principal effects that these procedures will have on your hospital during the emergency. The public health system includes: Public health agencies at state and local levels, Healthcare providers, Public safety agencies, Human service and charity organizations, Economic and philanthropic organizations and Environmental agencies and organizations As the new Vice President of quality and safety; emergency preparedness is achieved by planning, training, equipping, and exercising the emergency response organization. The framework of public health systems monitors the health status in order...
Words: 2239 - Pages: 9
