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Case Comparison

In: Business and Management

Submitted By rosiee
Words 976
Pages 4
Domino’s Pizza
The case study chosen by this team is regarding the international food chain Domino’s Pizza. The team gave us some basic information about the food chain. They started off in the United States and quickly expanded through selling franchises. They were successful through creating a supply chain method allowing them to keep the cost of their raw materials cheap throughout their franchises in the US. Eventually they wanted to expand and go international, in doing so they introduced the concept of a master franchisee. This title belonged to someone who owned a number of franchises and sold franchises in a particular geographical area. Team 2 has decided to narrow their areas of focus on three key aspects that impacted Domino’s Pizza in its transition to becoming international: Strategy, Public Relations, and Supply Chain Management.
i) Strategy: when going international there strategy was to have low investment and become profitable by creating this framework of a master franchisee. This gave the master franchisee and franchise owners the authority to manage their restaurants as they wished as long as they paid royalties to headquarters. This is quite different to Sasken’s strategy which we discuss as an area of focus in our case study in which the headquarters in India retained majority of the power to make decisions and carried ou the projects, their international offices only acted as intermediary sales offices.

ii) Public Relations: Domino’s went through a period in which someone had posted a YouTube video showing the process of how Domino’s creates their pizzas and shined some negative light on the company. In response the company allowed themselves to be transparent and all comments customers posted on their website whether ngative or positive they left it there for the public to see. They tried to turn this negative event in to helping them

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