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1. How would you describe the structural attractiveness of the industry in which Intel participates? a. The rivalry in this industry is fierce. Intel and its competitors are not only competing for the price, the cost, the quality, and the performance of their products, but also competing for the reputation of the companies. Also, for companies, the core competence in this industry is about if the product performance satisfies with the need of current trend. b. Barriers to entry are high in this industry which is due to huge investment in initiation, advanced technology, reputation of the brand and so on. c. Threat of substitute products is high. Buyer easily switches products based on different price and performance of substitutes. d. For suppliers, they might have bargaining power for some limited resources. e. For consumers, they don’t really have much power of bargaining on the price but they value the product by common sense. 2. How is Intel positioned in the market? f. Intel definitely holds the dominant position in the microprocessor for PC market. g. Now, Intel is trying to pay more attention on the microprocessor for mobile device and tablet. 3. What does the latest organizational shift and leadership decision tell you about the company? h. Intel is trying to increase its revenue for shareholder’s profit and maintain its dominant position in the market of microprocessor for both PC and mobile device by catching up with the trend of customer’s need. 4. What decisions has Intel made about its resources and investments that reinforce this positioning? i. Intel collaborated with Fuhu to release the first Intel-based Android Tablet designed only for kids. The tablet is powered by the latest Intel Atom processor. j. In October 22, 2013, Intel decided to invest $65 million in new technologies which mainly focus on cloud, datacenter, and mobile device. k. Lots of new smartphones and tablets with Intel tech inside are released. 5. Will it have to make changes in these investments and resources commitments? l. I think Intel will not change those commitments since the new trend of mobile tech is unstoppable and our lives have changed by this trend. If Intel wants to keep its position in the market, it has to even invest more on the microprocessor for mobile device and tablet.

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