...Tom Dowdall, Greenpeace David Pomerantz, Greenpeace Yifei Wang, Greenpeace Editor: David Pomerantz, Greenpeace Creative Direction & Design by: Arc Communications Published in April 2014 by Greenpeace Inc. 702 H Street, NW Suite 300 Washington, D.C. 20001 United States greenpeace.org 2 Contents Executive Summary 5 Company Scorecard 7 Cloud Source 9 Global Energy Snapshot 13 The Cloud’s Next Stop: China 17 The Road Map to a Green Internet 19 Your Online World: Green IRL, or #dirty? 25 Green Internet Leaders and Best Practices 29 Where the Cloud Touches the Ground -- Map: Global Data Center Hot Spots -- Map: US Data Center Hot Spots -- US Regional Profiles 35 36 38 40 Appendix 1: Methodology 42 Appendix 2: Company Scores Explained 44 Appendix 3: Company Data Center Facilities and Estimates of Power Demand 64 Notes 78 03 4 © Frank van Biemen / EvoSwitch / Greenpeace Greenpeace USA Clicking Clean: How Companies are Creating the Green Internet Executive Summary Executive Summary For the estimated 2.5 billion people around the world who are connected to the internet, it is impossible to imagine life without it. The internet has rewoven the fabric of our daily lives – how we communicate with each other, work and entertain ourselves – and become a foundation of the global economy. Seemingly on a daily basis...
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...COMPUTER ASSIGNMENT CASE STUDY-GREEN DATA CENTERS: GOOD FOR BUSINESS? Nita Adhikari BBA-1st SEMESTER Section B Green data centers: Good for business Synopsis This case all deals about bringing the concept of green computing and cost reduction in business field. The case revolves around how to minimize the cost of power consumption and efficiently use different improved tools and technique’s such as virtualization in data centers.it even visualize some of the world’s prominent firms like Microsoft, Google and Facebook; how have they used the concept of green computing that helps in business market even. Case Facts 1. Power and cooling costs for data centers have highly risen. 2. The power consumption for cooling the server has negative impact on the environment. 3. The efficient energy of data center is measured in Power Usage Effectiveness (PUE). 4. The lower PUE is better, 1.0 is the desirable target, which traditionally was 2.0, and newly they designed for 1.5 and much better are emerging. 5. PUE is influenced by many factors, including hardware efficiency, data center size, the types of servers and their uses, the proficiency of monitoring software. 6. Union pacific, the largest North American Rail road, implemented Microsoft windows server 2008 virtualization, in order to use the computing resources more efficiently. Previously it had run an application per server which underutilized all the resources. By 2009, it created 380 virtual...
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...International Business Strategy II 1. Liu Shu 6509037 Introduction Google and Apple are giants in technology industry. These two companies provide innovate products or service and have unique organizational structure and culture. Under the increasing pressure of cost reduction and local responsiveness caused by globalization development, both Google and Apple are transforming into transnational organizations. This report will critically evaluate the comparative transnational effectiveness of Google and Apple in terms of motivation means and mentalities, layers of competitiveness, across boundaries management and corporation social responsiveness (CSR). 2. Motivations Means and Mentalities Initial incentives of Apple and Google expansion were different because of their distinct business focuses. Apple generates its profits by selling cutting-edge electronic devices, whereas Google even though has its own products such as some newly invented wearable devices, its benefit basically comes from their advertising. Therefore, Google do not have to secure key supply, and access to low-cost market. Nevertheless, seeking boarder market seems to be very important for both of these to enterprises. Moreover, the emerging motivations for Google and Apple are quite similar. After they began to expand, the forces which triggered the expansion in the first place, may turn into secondary when they make emerging global...
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...Green computing 1 Green computing Green computing, green IT or ICT Sustainability, refers to environmentally sustainable computing or IT. In the article Harnessing Green IT: Principles and Practices, San Murugesan defines the field of green computing as "the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems—such as monitors, printers, storage devices, and networking and communications systems — efficiently and effectively with minimal or no impact on the environment."[1] The goals of green computing are similar to green chemistry; reduce the use of hazardous materials, maximize energy efficiency during the product's lifetime, and promote the recyclability or biodegradability of defunct products and factory waste. Many corporate IT department have Green Computing initiatives to reduce the environmental impacts of their IT operations.[2] Research continues into key areas such as making the use of computers as energy-efficient as possible, and designing algorithms and systems for efficiency-related computer technologies. Origins In 1992, the U.S. Environmental Protection Agency launched Energy Star, a voluntary labeling program that is designed to promote and recognize energy-efficiency in monitors, climate control equipment, and other technologies. This resulted in the widespread adoption of sleep mode among consumer electronics. Concurrently, the Swedish organization TCO Development launched the TCO...
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...MIS 11 Video Cases Essentials of Management Information Systems: Managing the Digital Firm, 11th Edition Kenneth Laudon and Jane Laudon Azimuth Interactive, Inc. Copyright 2014 Questions and Answers Chapter 1: Business Information Systems in Your Career Case 1: UPS Global Operations with the DIAD 1. List the various ways that DIAD improves customer service. Faster pickup and delivery schedules. Real-time tracking of packages based on bar code technology, and using Wi-Fi and cellular connections; a local Bluetooth network to connect the driver with the truck. GPS built into the unit to help drivers locate delivery and pickup locations. Color screen for customer to read shipping documents. 2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center. • Smart label created • Information sent to processing center • Information processed—stored, address corrected • Information matched to dispatch plan • Package is sorted • Another label is printed specifying delivery truck and position on truck • Geo software used to continuously update dispatch plans for trucks based on current load • Information is displayed on the DIAD IV identifying drop off order, position on truck • At delivery, package scanned. Information sent wirelessly to processing center • Customers...
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...indeed beneficial and appropriate, the process and procedure of becoming green is anything but easy. Firstly, turning green is largely not a legal requirement, but a voluntary process. Thus, even though LEED (which is by far the more publicly known green certification standard) governs the certification of the green management effort, it is not a compulsory condition for practitioners to go green. Secondly, even with the encouragement of incentives to comply, practitioners are skeptical in becoming green due to: (a) a lack of true understanding of the benefit of ecologically friendly procedures (the practice of profits versus the theory of benefits); (b) lack of short term gain in life cycle costing (practitioners want instant incentives); and (c) mostly, because it is not a legal requirement for the vast majority of municipalities. Keywords: Green management, green business practices, barriers toward green management, encouragement & incentives for green management, LEED Certification. RESUMEN La gestión ambiental sostenible y el tornarse ecológico no es tan claro ni factible como lo pregona la prensa. Mientras que volverse ecológicamente “verde” es sin duda beneficioso y apropiado, el proceso y el procedimiento de hacerlo es todo menos fácil. En primer lugar, transformarse ecológicamente eficiente no es un requerimiento legal, sino un proceso voluntario. Entonces, mientras la certificación LEED (Leadership in Energy and Environmental Design, que es con mucho la certificación ecológica...
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...infrastructure for running HPC, enterprise and Web applications. However, the growing demand of Cloud infrastructure has drastically increased the energy consumption of data centers, which has become a critical issue. High energy consumption not only translates to high operational cost, which reduces the profit margin of Cloud providers, but also leads to high carbon emissions which is not environmentally friendly. Hence, energy-efficient solutions are required to minimize the impact of Cloud computing on the environment. In order to design such solutions, deep analysis of Cloud is required with respect to their power efficiency. Thus, in this chapter, I discuss various elements of Clouds which contribute to the total energy consumption and how it is addressed in the literature. I also discuss the implication of these solutions for future research directions to enable green Cloud computing. The paper also explains the role of Cloud users in achieving this goal. Table of Contents ABSTRACT: 2 1. Introduction 3 2. What is Cloud computing? 6 2.1 Cloud Computing Characteristics 7 2.2 Components of Cloud Computing 8 2.3 Cloud Computing Deployment Models 10 3. Cloud Computing and Energy Usage Model: A Typical Example 12 4. Features of Clouds enabling Green computing 13 5. Towards Energy Efficiency of Cloud computing: State-of-the-Art 15 5.1 Applications 15 5.2 Cloud Software Stack: Virtualization and Provisioning 15 5.3 Datacenter level: Cooling, Hardware...
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... but more importantly4, to ensure employees are still committed to the organization. HR development acts as the mentor5 to its employees – guiding, training and educating them in the way of the industry and the organization. Well trained and competent employees, who are able to showcase themselves and their organization to the customers in a more effective manner, help in increasing customer satisfaction and overall clientele, by adding credibility and reputation to the business. Effective HR planning and development practices6 bring quality and loyal workers who are committed and passionate about the success of their organization. Google Inc., the 9 year old technology service provider based in Mountain View, California, was voted7 the number one Best Company to Work for in America...
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...eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva* and Jonathan Koomey**, *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance and Stanford University Steyer-Taylor Center for Energy Policy and Finance, Stanford University Stanford Law School Crown Quadrangle 559 Nathan Abbott Way Stanford, CA 94305 September 26, 2013 http://www.law.stanford.edu/organizations/programs-and-centers/steyer-taylor-centerfor-energy-policy-and-finance/publications Short URL: http://goo.gl/qDf4rp 1 2 eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva*, and Jonathan Koomey** *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance, Stanford University Executive Summary This work provides a case study of the organizational changes necessary at eBay Inc. to support the development and operation of efficient data center infrastructure, hardware, and software. As a part of this process, the eBay Inc. infrastructure Engineering and Operations team (responsible for the delivery of technical services...
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...Table of Contents Section Title of Section Page(s) I. Executive Summary 2 II. Brief History of Microsoft Corporation 2 III. History of Microsoft Customer Relationship Management Software 3 A. Timeline 3 B. Additional Information on MS-CRM Dynamics 2011 3 IV. Common Business Issues 3-6 V. Proposed Solution 6-7 VI. Recommendations for Executive Committee 7-8 VII. Attachments 8-15 A. References 8-9 B. Supplemental Materials 9-15 I. Executive Summary Especially true in today’s global economy, time is money and cost is the most volatile aspect of management. Efficient software solutions are an integral aspect of forward-thinking organizational management. The top competitors to Microsoft in the Customer Relationship Management (CRM) sector are Oracle and SalesForce.com. This document will analyze deploying Microsoft’s CRM solutions in any company wishing to maintain a competitive advantage in the current economy and technological realm. II. Brief History of Microsoft Corporation As can be read in an analytical Excel document we created in August of 2011: In 1975, Gates and Allen form a partnership called Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision—a computer on every desktop and in every home. In June 1980, Gates and Allen hire Gates’ former Harvard classmate Steve Ballmer to help run the company. Starting with a new operating system named "MS‑DOS," their hard work revolutionized daily office work into what will eventually...
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...approach. This thesis summarizes information from various sources gathered on the subject 'cloud computing'. Firstly, it tracks back the evolution of technologies that paved the road for cloud computing and accelerated its further advancements. Secondly, it provides a high level overview of cloud computing technology stack and identifies service layers exposed via on-demand infrastructure. Lastly, it investigates various aspects of cloud computing and its impact on information technology. Any comments and thoughts on this thesis are highly appreciated and you can drop me a line at: tvaruzek@mail.muni.cz Keywords: Cloud computing, Virtualization, Innova.sk, Infrastructure as a Service, Platform as a Service, Amazon Web Services, Google Apps 3 Acknowledgments I would like to thank my supervisor Radek Ošlejšek for providing me the necessary help and guidance. I would like to express many thanks to my friends who helped me and supported me, especially to Rani for her support as well as Evka for saving me in the very last hours of writing of this thesis. And the very last, my thanks go to my parents who have been supporting me during my studies, my brother and my family. 4 Table of Contents 1 Acronyms and Abbreviations...........................................................................................................7...
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...Introduction Google is a company that specializes in internet search and online advertising, and an important player in the knowledge-based services industry. Since its very beginnings, this company has focused on innovation and new ways of doing things more efficiently and effectively, and it has paid off for it. Its Human Resources (HR) practices are no exception either. Under the motif “best place to work for”, Google has become one of the best employers to work for, and has won numerous awards and listings from the best industry analysts. It attracts people from diverse backgrounds with its unorthodox methods of rewards and benefits, and using its innovative methods of evaluation, Google recruits employees with the best “innovative potential”, as the company says. Knowledge-based industries are dependent on its inputs of technology and human capital, so they face some serious HR challenges. Here recruitment and retaining employees are crucial and a major challenge as employees demand a different type of challenges and work environment than other industries, and also fitting the perfect people according to their jobs is also a major challenge here. So, intensive training and development of employees is important. Because employees are highly skilled and knowledgeable, they enjoy a high bargaining power unlike many other industries. So maintaining them requires a lot effort from the HR departments of the companies to retain and motivate them to be loyal, as they know many...
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...BIG DATA - THE MANAGEMENT REVOLUTION Summary The general theme of the article is to proof how data-driven decisions are better for businesses as data enables the managers to base their decision on evidence rather than intuition. The idea behind big data is to collect all kinds of data from various sources and to effectively utilize this data to improve the financial and operational aspects of the business. Companies that operate on digital platforms like Amazon are already experts at big data and are using the predictions based on data in a deft manner. The practice of big data should not be confined to companies that operate digitally but should be implied by other businesses as well, as big data is a revolutionary practice that provides data in larger volumes with higher velocity with which data is complied and entailed and the variety in which data is available. Furthermore, modifying a company to be data-driven is not only technologically challenging but poses a copious amount of managerial challenges as well. The decision is usually based on the senior manager who has to know how to answer questions and how to embrace evidence based decision. For a company to re-organize itself to become data-driven, the manager should concentrate on improvising five areas that include, leadership, talent management, technology, decision making and company culture. The author cities instances of big data using examples of airports where PASSUR Aerospace provided a service called...
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...g Easier! Making Everythin ™ mputing Cloud Co Learn to: • Recognize the benefits and risks of cloud services • Understand the business impact and the economics of the cloud • Govern and manage your cloud environment • Develop your cloud services strategy Judith Hurwitz Robin Bloor Marcia Kaufman Fern Halper Get More and Do More at Dummies.com ® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/cloudcomputing Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. Cloud Computing FOR DUMmIES ‰ Cloud Computing FOR DUMmIES ‰ by Judith Hurwitz, Robin Bloor, Marcia Kaufman, and Dr. Fern Halper Cloud Computing For Dummies® Published by Wiley Publishing...
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...Case Study Analysis Template Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least...
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