Free Essay

Case Management

In: Business and Management

Submitted By lacey612marie
Words 365
Pages 2
Lacey Scott
Case study 3
02/04/2016

1. Discussion- I feel that Patagonia executives decide on the products to offer by weighing their risks, and standing their ground. Patagonia is both a profitable and environmental organization, therefore taking into consideration the criteria of new proposed products is very important. For example, a new hiking boot has been proposed to the market. The criteria that I would use to evaluate the boot on being a new product would be, Is this boot made up environmental; substances, will it sell, and will it be a good Patagonia product.

2. Discussion- Since the CEO Yvon Chouinard is no longer active at the company; I feel that there must be some validation to fall into place as he still has a major influence on the company’s ideas. I feel that in order for the executives to continue his practices they must maintain the performance through a standard of ideas and policies from which Yvon once followed. The executives must put into place a standardized guide and set rules and goals while also keeping the environments clean.

3. Problem Solving- If I worked for Patagonia and was asked to come up with a new proposed agenda for the firm, I would include new incentives so that it would go above and beyond the company’s current agenda. These new incentives would not only offer customers a good long lasting product, but they will also motivate consumer’s interest in the company’s products, so not only the revenue will increase but the company’s credibility for the long run.
4. Further Research- Despite Chouinards outlook and strive for all things green, he admits that “No process is truly sustainable”, therefore I feel that this goes against the companies values. I feel that Patagonia is not the best role model as their CEO contradicts his values. There is much more competition around these days. For instance, Clean Harbors Inc, based out of Norwell, MA. Their goal is to provide environmental services in North America. This company has a very divese customer base which keeps them going, and at the top of the list.

References

http://www.enr.com/toplists/2015_Top_200_Environmental_Firms1

http://www.cleanharbors.com/

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