...Energizer vs. Duracell 1 Competitive Strategies: Energizer vs. Duracell By LaShonda Griffin BUS 508- Contemporary Business Dr. Laura Jones November 5, 2012 Abstract The U.S. offers a free market where businesses are able to have free enterprise to open and operate an ideal to provide a product or service to the public. There are many businesses that offer similar products and create competition. Consumers are able to have the options in the marketplace. Energizer and Duracell are two companies that offer similar products to consumers. Energizer has been around since 1986 and has grown into a mutli- billion dollar company within the last decade. Duracell first got started in the 1920’s from two scientists, and finally become a brand in 1964. This paper will discuss the two companies’ background, the competition between the two, and how they will thrive to compete in the market place in future. Energizer Energizer is formerly known as Eveready Battery Company and changes its name in the late 1980’s. By the 1990, Energizer has established their brand and had over 30 percent of the domestic market. They were trailing Duracell by 10 percent, who at that time had 40 percent of the domestic market. Energizer is the manufacturer of dry cell batteries and flashlights, with a full line production of in three major categories: alkaline, carbon...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...ever had to choose the mascot for a school? If you have then you know how hard it is to choose the right one for your school and have found the best one for John L. Lewis Elementary. The Miner is most likely the best mascot for John L. Lewis Elementary because it is somewhat unique, can be symbolic, can hype up the students, can be appropriate for the school’s background, and can seem menacing to other schools’ teams but friendly to its own. The mascot has to seem threatening to other schools but seem kind to its own. As a general rule miners on the outside can seem tough and rugged, someone who you wouldn’t want to mess with. But to people that they know they could open up to them and be friendlier. Miners normally have rugged...
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...Assist= .7 points (originally 1.4 but scaled down for realistic scores) Turnovers= -.7 (originally -1.4 but scaled down for realistic scores) Steal= 1 point (originally 2 but scaled down for realistic scores) Block= 1 point (originally 2 but scaled down for realistic scores) Nothing tricky about it. I've researched and poured over these scoring settings and no one position benefits from them over another position. They are SUPER EVEN.The best NBA players are the best fantasy players, no need to worry about anything else. One last thing, Leave your email, and your team name MUST be either a CITY or SCHOOL followed by a mascot of your choosing. You can mix them up though. Like you don't have to be the Florida Gators. If you wanted, you can be the Florida Lakers or the New York Sooners or w/e you guys want. It can be college or pro and you can mix the mascots around it's no big deal. I just want it to be Sports themed. LEAVE YOUR EMAIL AND JOIN IF YOUR SUPER ACTIVE. I HAVE A CBOX AND COOL WIDGETS ON THE PAGE. HERE IT...
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...What is Mascot Advertising Mascot is a fictional character which is used in advertising to promote the brand. Once the mascot is associated with a product or service, it becomes the symbol of that particular brand. It helps in brand recalling, making the users recognize the brand name as soon as they see the mascot. Mascot Advertising Mascot advertising literally turns a two dimensional logo into a three dimensional one. When the mascot is made to walk in any promotional events, it gives life to your brand, since it is visually appealing and promptly noticed. It also attracts people of all age groups and is the easiest way to register your brand name in the minds of the audience. Advantages of Mascot Advertising • Mascot advertising gets more attention than the conventional advertising. When people see a mascot, they take time to listen or observe what it has to say. • A good mascot increases brand awareness. When an established mascot walks into an event or any festival, people can easily recognize the brand. • Mascot advertising is considered to be friendly, since they are fun to be with. They are entertaining to watch and an attractive character can establish an instant connection with your potential customers. • It can be a brand ambassador for your product. There are instances where people love to take photographs with their favorite mascots and post it in social networks. Thus, mascot advertising creates a mass appeal. ...
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...BRAND NAME NIKE SERVICE ISSUE Should Nike introduce low price shoes-its impact on its current image and market? Topics Technique Introduction Brand Standing Brand Awareness Brand World Brand Personification User Imagery House Building Brand Value and core Essence Bucket Technique Connect Relationship INTRODUCTION 1. Can you please tell us something about yourself? Your hobbies, your interests etc. 6 What factor act as a deterrent when choosing Nike? 7 Have you given your mobile numbers/email id to Nike store for more offer updates? 8 Have you heard about 'Nike' introducing 'Flip flops'? 9 Which kind of new footwear segment should 'Nike' introduce? Brand awareness 10 When did you start using Nike? 11 What do you know about the brand 'Nike'? 12 What comes to your mind when your hear name 'Nike' ? 13 Do you consider 'Nike' to be a local or foreign company and how much it matters to you? 14 Do you think 'Nike' is advertising enough? Brand world 15 Close your eyes imagine a world 'Nike' 16 Describe the place, what does it look like 17 What are the cars, buildings, people you see there? 18 What gender of people do you find more? 19 What clothes are they wearing? Brand Personification 20 Imagine Nike as a person who is coming to your house? 21 Describe him, what is he wearing, how does he behave ,is he good looking, what kind of relationship will you prefer to have...
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... INTRODUCTION What are Mascots? Mascots are characters used to bring good luck or popular exposure to a team, organization, or school. They are used to help advertise products, promote school spirit, raise awareness about issues, and for many other purposes. You might have seen a mascot in any of the following situations: - Representing military units - Drawing attention to a product or service - Supporting a school or professional sports team - Acting as a goodwill ambassador for a cause Mascots can take a variety of forms, including inanimate objects, logos, people, and live animals. Most people are very familiar with costumed characters as mascots. Finding the right mascot can have a dramatic effect on your company's ability to sell to consumers. Your product or service is much harder to forget if it represented by a dramatic and memorable character. Mascots are used to represent businesses as well as schools and sports teams. Some great examples of companies using mascots are the characters used to promote breakfast cereals. Characters like the rabbit used to sell General Mills' Trix breakfast cereal seem to stick in the minds of children and adults alike. NEED FOR THE STUDY Need for the study is to know whether Mascot advertising effects the sales of the product ...
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...should feel the safest, Stretten faces the appropriation of her Native American culture every day in high school. She explains how other children see it as a service for them to be representing her culture as their mascot. I can relate to some of these situations because my high school mascot was an Indian, we were the Braves. Growing up in a small rural farming town,...
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...selections that reflect multiple viewpoints on the same topic and develop and express an opinion on an issue based on the evidence presented. You will develop a product that expresses your point of view about the use of Native American mascots for school or sport teams. Role: You will assume the role of an avid sports fan or the resident of a community that has a sports team with a Native American mascot. Audience: The president of the professional sports team, president of the college or university, or local school board (all with Native American mascots) Situation: Recently Houston ISD joined a growing list of organizations that no longer allows the use of Native American names as mascots for their teams or school. Stanford University, for example, changed its mascot from the Indian to a redwood tree in 1972, and others have followed suit after an NCAA ban and public outrage over what is considered by some to be ethnically offensive stereotypes that belittle Native Americans. Others believe that these names are embraced by fans who are honoring the heritage and history of the American Indian. Your challenge is to review all of the documents in the library and determine whether Native American representations should or shouldn’t be used as team mascots. You must convince your audience of your position by using evidence from at least three of the resources in the document...
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...Legend of the Fighting Okra Since the establishment of Delta State University in 1924, the Statesman has always been the official mascot. Around the late 1980’s some of the baseball and basketball players grew suspicious that this mascot did not “represent” Delta State or “intimidate” the opposing teams that they were to take on. After all, a mascot is supposed to be intimidating, right? The Statesman just was not making the cut for these athletes. They thought hard to create a picture in their head for what could accurately describe the teams. A potential mascot was maybe the Fighting Algae. The color of algae fit but some of the mates were not sure if they were ready to be called “Pond Scum” by the opponents (Mizell,2004). That’s when Bob...
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...This comment was not made in class; however, it was made in the video by the people being interviewed. When the people being interviewed were talking about the reasons why they find the use of Native Americans as mascots to be negative, one person says. “I can’t imagine any other race where that would be considered acceptable. This comment came from the fact that one of the football teams in America is called the “Redskins”. The term “redskins” is a derogatory term that is used towards the Native Americans. When the person being interviewed said this comment, I thought of any other possibilities that could be used as a team name; Gypsies and Rednecks. Gypsy is a racial slur toward the Romanian people and Redneck is one towards Caucasians....
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...Brieana Mcclean English 101 Professor Herdzina January 26th, 2018 Major Essay 3 Outline Many of us have favorite Sports teams and as a way of familiarizing ourselves we usually point them out by their mascots and names. Little did we know that our team’s mascot or name may be offensive to a particular culture and has an underlying meaning. According to the Director of the Smithsonian Institution’s National Museum of the American Indians, as early as 1912 Indian names for sports teams have been used in the professional sector. Following this example many high schools started naming their teams using Indian culture and the use of Indian inspired Mascots. We may like the way the teams name and its mascots suit them, but to the Native American...
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...across America today (Chaney, Burke and Burkley 43). Nearly 1,200 high schools and 90 colleges in the United States use Native Americans as their school mascot (Chaney, Burke and Burkley 43). Throughout football games, pep-rallies, and other school related events, fans chant Native American war chants and dress in stereotypical cartoon-like costumes (Pewewardy 181). Although some people would argue that these symbols are intended to honor Native Americans, they often portray them in an inauthentic and clichéd manner (Chaney, Burke and Burkley 43). Because of this, the barbaric, wild, and savage mascots have become a representation of the Native American...
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...Is America Really a Melting Pot? Over the years the Native American mascot debate is one that has gotten major press. Native Americans are very angry and want to be heard. The tribal names that these natives go by are something that mean very much to them. School boards, and sports teams around the country have used these mascots, and names to define who the team, and or school is. Today, many people see using Native American names for mascots to be racist. These mascots and cultural figures are part of the Native American culture. To go and generalize these people into a sports team that have nothing to do with who they are, is being very prejudice, misleading, and in many ways wrong. Native Americans deserve the right to be heard and understood that their names, tribal figures, and beliefs are theirs. Mascots used to define them bring nothing but racism, shame, stereotyping, and generalization. Many sports teams, schools, and universities in the US have adopted some incarnation of the Native American warrior as their mascot. However, many people, of Native American heritage as well as non-Indians, believe that the portrayals of Native Americans in this manner is a harmful, racist aspect of our culture, and one that we should take strong measures to prevent. It is not wrong for one to say that racism all around the world needs to be put to an end. We as Americans hold ourselves to high standards of being accepting to all ethnicities. It is hard to understand how we are unable...
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...Native Americans, Struggles, Mascots, and Controversy There has been a national debate for years over Native American athletic mascots. “Members of the North Carolina Mascot Education and Action Group and the Guilford Native American Association, however, repeatedly told us that they perceived the use of Indian mascots, logos, caricatures, and similar images by our schools as a clear form of institutional racism” (Grier 2005: 51). In this paper we will discuss the controversial impact of the Native American stereotype used as mascots. In the early 1900’s when the threat of colonization was abolished Americans started to use the Native American mascot to show their acknowledgement of their struggles. Although this was symbolic it has been an ongoing controversy within schools and sports. California is the second highest state that uses the most Native American imagery and symbols. The importance of this contemporary issue is an ongoing debate in California that has impacted the true history of Native Americans and the battles they went through. The truth is crucial because their imagery and interpretation is misunderstood in American history. In the early 1900’s it became acceptable to use Native American imagery for advertisement. “One of the reasons why most Americans find the mascots unremarkable and do not turn a critical eye toward the mascots is because of the prevalence of similar images throughout U.S. popular culture” (King, et al 2002:391). Although years later...
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