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Case on Starbuck

In: Business and Management

Submitted By Farzana005
Words 1179
Pages 5
Case Assignment
Starbucks

Submitted to
Tahmina Akhter
Lecturer
Department of Finance
University of Dhaka

Sl. No | Name | ID | 01. | Farzana Nasreen | 15-004 | 02. | Sumaiya Akter | 15-018 | 03. | Pramita Saha | 15-030 | 04. | Mohammad Nayem Uddin | 15-086 | 05. | Fahmina Tasmin Munia | 15-144 | 06. | Md. Musfiqul Islam | 15-136 |

Course: Strategic Management & Ethics (F-410)
Date of Submission: 16 September, 2012

Summary
Starbucks, the ubiquitous coffee retailer earned high profit and is forecasted to grow. The resources and capabilities that have provided Starbuck distinctive competencies are its unique business model of making the store as a third place between home and work, its ability to own its own stores throughout the world, a strong brand name, decision making based on the ideas provided by employees, for which Starbuck started selling experience through selling ‘third place’, superior customer services, hiring and training process for employees, progressive compensation policy even to the part time employees like stock option plan grants and medical benefits which was unique in the industry, retaining its customer at higher rate. Starbucks’ these distinctive competencies helped it to differentiate its products from those of rivals and thus achieve higher profitability.

1. Identify the resources, capabilities, and distinctive competencies of Starbucks.
Ans: Resources refer to assets of a company. Assets can be of two kinds- tangible and intangible. Tangible resources are physical entities, such as land, buildings, plant, equipment, inventory, and money. Intangible assets are nonphysical entities that are created by managers and other employees, such as brand names; the reputation of the company, the knowledge that employees have gained through experience, the intellectual property of the company protected through patents, trademarks,

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