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Case Student

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Submitted By waqasmunim
Words 283
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Please read the case at least three times before attempting the solution. Do not write in Q&A format. Please prepare your assignment as if you are a consultant and giving a proposal to the senior management
Assignment Questions:
1. What factors underlie BMW’s desire to shift to a “non-traditional” marketing venue for the Z3 launch?
2. Do you agree with McDowell that the Z3 launch qualifies as a paradigm shift in marketing for BMW? For marketers in general?
3. McDowell claims that he will never go back to traditional marketing after getting a taste of the non-traditional venue. Do you agree?
4. Was the Z3 launch successful? How do you know?
5. Helmut Panke has engaged you as a consultant on design of the Phase II plan. What specific objective(s) would you set? What budget and media plan would you propose?
Guidelines:
Maximum pages 8 pages (4 for text and 4 for exhibits)
Last date and time for submission 0600 hrs. (Monday morning) 5th May, 2014
Maximum group members Two
Penalty on Plagiarism F grade in the COURSE
Format Word 2003 or later

Formatting
• Main text format: Font Size: 12, Font Style: Times New Roman, Left Aligned Text, Line Spacing 1.15, Font Color: Black, Page border: 1 inch from each side, Header and Footer 0.5 inches. Page Size: A4, Page orientation: Portrait, No page border. No cover page
• Headings should be bold
• Header and Footer format: Font size 8, Bold. Header text includes Case Name and Students’ names. Footer includes Page number

Best of Luck
Ahmad Tirmzi
In case of any further queries feel free to contact: 0302 8550678 (leave a message in case of

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