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Case Study 1- Apple Inc

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Case

Case Study #1
Apple Inc.
Dixie Corbin
MGMT 670
Fall 2013

What does a competitive strength assessment reveal about Apple's computer business as compared to the leaders in personal computer industry? Use the methodology in Table 4.2 to support your answer. Does it appear that the company's competitive positions in the media players and smartphones are stronger or weaker than its position in computers? Table 4.1 is in Chapter 4, page 65; Table 4.2 is the SWOT analysis, page 71. Apple Inc. has provided many innovative and creative products to consumers over the years. Many industry analysts want to know if Apple can sustain its growth and defend against new competitive threats. Apple lost their CEO Steve Jobs in 2011 to health issues. They were still able to stay ahead of the competition with impressive growth into 2012. “The company set record quarterly revenues and profits during its second quarter of 2012, which resulted in its stock price catapulting to a level that made it the world’s most valuable company as measured by its market capitalization.” (Gamble & Marino, 2012) Even with the loss of Steve Jobs, Apple was able to continue to provide innovative products such as the iPhone, iPad and iPod. During Job’s absence Tim Cook was able to perform successfully and was eventually appointed Job’s successor as Apple’s CEO. With a new CEO, Apple faced many difficulties including being forced to “work creatively and expeditiously to sustain the company’s success achieved under Steve Job’s.” (Gamble & Marino, 2012) Apple has been able to adapt their competitive strategy to stay ahead of the competition. Apple is competing in the consumer electronics industry where technology is always changing. The chief elements of Apple’s strategy include: core competence in smart phones, distinctive competence in personal media players, wide geographical

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