Premium Essay

Case Study 2.4

In: Business and Management

Submitted By nimeia
Words 342
Pages 2
Case Study 1

Case Study 1.3

1. In each of the cases described, who benefits and who suffers from the alleged ethical and legal lapses of Airbus?

In these cases, I do not think there is any side is actually be benefited. Airbus may get benefits from more orders. However their behavior of getting order through improper means is quite immoral. The relevant government official who suspected bribery suffer from the alleged ethical and legal lapses of Airbus.

2. How should the public relations staff at Airbus respond to the articles appearing in The Economist, The Guardian, and Reuters News?

The political vulnerability is the main reason that cause the legal lapses. When you doing a Global business, it is huge risk to understand the line of legal and political or you could make a terrible mistake. Sometimes the culture environment of nation is much stronger than the corporate power.

3. What steps might Boeing take to defend itself from this sort of competition?

The main key of the international marketing is playing by the rules. That is how you survival from the international legal environment. The dynamics is also an important factor of assessing Global Markets.

4. Do you think that Boeing and Airbus behave differently in marketing their aircraft around the globe? How and why?

I do not think there is a clear line of behave between Boeing and Airbus. As the two top aircraft corporation in the world. They all have their own way to expand their business. Only maybe the means of Boeing Corporation is more applicable for the Global markets environment and more culturally. Therefore it is more acceptable than Airbus’s.

5. Had France adopted the OECD convention on bribery ahead of these transactions, would the firm’s behavior have differed? Why?

Yes. If France adopted the OECD convention on bribery ahead of...

Similar Documents

Premium Essay


...1. Danshui Plant No 2 Case Study Free Essays 1 - 30 Search Results for 'danshui plant no 2 case study'. Displaying 1 - 30 of 1,500. Case Studies Of Corporate Firms. : distribution of wafer production lines, 1995 ... 2. Danshui Plant No. 2 Case Study 1) Using budget data, 176087 iPhone 4's must be completed on a monthly basis in order for Danshui Plant No. 2 to break even. The first step is to calculate the ... 3. Danshui Plant No. 2 - Harvard Business Review Sep 28, 2012 – Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 mil... 4. [PDF]  Danshui Plant No. 2 - Cool Tutoring File Format: PDF/Adobe Acrobat - Quick View Aug 3, 2010 – In August 2010, Wentao Chen, manager of Danshui Plant No. 2 in southern China, was anxious. The plant was in the third month of a 12-month ... 5. Danshui Plant No. 2 - Case - Harvard Business School Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant ... 6. Danshui Plant No. 2 - Sport Balla - United States Danshui Plant No. 2. Source: Term Paper Warehouse , Mar 31 2013,...

Words: 531 - Pages: 3

Premium Essay

Srg Project

...Implementation Review Yuan Tan, u4571547 V1.0 Final Table of Contents Table of Contents 1 1 Introduction 2 2 Business Context 2 2.1 Client Background 2 2.2 Operational Context 2 2.3 The Need for Change 3 2.4 Description of SAP 3 3 Business Investment Decision 3 3.1 The Case for SAP 3 3.2 Evaluation 4 4 Implementation 4 4.1 Approach & Rationale 4 4.2 Key Business Events 4 4.3 Key Implementation Events Affecting Performance 5 4.4 Status at Time of Go-Live Decision 5 4.5 Evaluation 5 5 The Go-Live Decision 6 5.1 Key Criteria 6 5.2 Recommendation 6 6 Expected Outcomes and Potential Takeover Impacts 6 6.1 Expected Outcomes 6 6.2 Potential Impacts of a Takeover 6 7 Lessons Learned 6 1 Introduction In 1997-1998, manufacturing company AMP of Canada implemented the Enterprise Resource Planning suite SAP to replace a critical business system, the heavily customised and Y2K non-compliant JBA( Harold Kerzner Project Management Case Studies, 3rd Edition, Wiley). By September 1998 AMP of Canada faced a critical decision-point: whether to go live with a basic SAP implementation which still faced problems in testing and training( Harold Kerzner, Instructor’s Manual Accompanying Project Management Case Studies, 3rd Edition, Wiley). This report reviews the case studies outlining AMP of Canada’s situation with a view to: Appraising the decision to invest in SAP; Evaluating the suitability of the implementation approach taken; Assessing the likely......

Words: 1848 - Pages: 8

Free Essay

Acs-Code of Ethic

...ACS Code of Ethics Case Studies & Related Clauses to the Code of Conduct Australian Computer Society July 2012 Title ACS Code of Ethics Case Studies & Related Clauses to the Code of Conduct Authors Committee on Computer Ethics Mike Bowern Version History Date Document Version Revision History (reason for change) Author /Reviser July 2012 2.0 ACS Branding Sarah Li Approvals Date approved Version Approved By Date in force Date of Next Review To be confirmed 17 July 2012 2.0 Ruth Graham 17 July 2012 Custodian title & e-mail address: Responsible Business Group: Distribution: Professional Standards, Learning & Development General (no restriction on distribution) Content Security: Unclassified Australian Computer Society | ACS Code of Ethics Case Studies & Related Clauses to the Code of Conduct | July 2012 Page 2 ACS CODE OF ETHICS CASE STUDIES & RELATED CLAUSES TO THE CODE OF CONDUCT This document provides a range of case studies with references to relevant clauses of the ACS Code of Ethics. These Codes consists of a series of clauses which gradually expand on aspects of ethical behaviour relevant to professional people in the ICT industry. Clause 2.0 describes the Code of Ethics, summarised as six values: The Primacy of the Public Interest; The Enhancement of the Quality of Life; Honesty; Competence; Professional Development; and Professionalism. Clauses 2.1 through to 2.7 cover the ACS......

Words: 13862 - Pages: 56

Free Essay

Bkaf 3083 Syllabus

...course focusing on financial accounting theory; and as such, it differs from other accounting courses learnt previously. It is designed to further enhance students’ understanding of the concepts and issues in accounting theory and practices. This course involves the study of the practical and theoretical issues involved in the development, implementation and changes in accounting theories and regulatory framework. As this course will be seminal-like, this course will provide students with some generic skills required in the accounting profession such as team working, interaction, leadership, follower-ship, critical and creative thinking skills, decision making skills, analytical skills, communication skills as well as professional demeanor. 2.0 OBJECTIVES Upon completion of this course, students are expected: 2.1 to understand the principles, concepts and issues in accounting theory, financial accounting theory and reporting practices, 2.2 to critically evaluate the development in theoretical and regulatory framework of accounting reporting practices, 2.3 to appreciate the importance of research in understanding accounting practices in relation to accounting theory, and 2.4 to be aware...

Words: 1874 - Pages: 8

Premium Essay

Beanos Ice Cream Shoppe

...Qualitative case studies in operations management: Trends, research outcomes, and future research implications Mark Barratt, Thomas Y. Choi ∗ , Mei Li Department of Supply Chain Management, W. P. Carey School of Business, Arizona State University, Tempe, AZ 85287-4706, United States a r t i c l e i n f o a b s t r a c t Our study examines the state of qualitative case studies in operations management. Five main operations management journals are included for their impact on the field. They are in alphabetical order: Decision Sciences, International Journal of Operations and Production Management, Journal of Operations Management, Management Science, and Production and Operations Management. The qualitative case studies chosen were published between 1992 and 2007. With an increasing trend toward using more qualitative case studies, there have been meaningful and significant contributions to the field of operations management, especially in the area of theory building. However, in many of the qualitative case studies we reviewed, sufficient details in research design, data collection, and data analysis were missing. For instance, there are studies that do not offer sampling logic or a description of the analysis through which research outcomes are drawn. Further, research protocols for doing inductive case studies are much better developed compared to the research protocols for doing deductive case studies. Consequently, there is a lack of consistency in the way the......

Words: 13548 - Pages: 55

Premium Essay


...This practice based learning is a case study that involves discrimination towards a patient who is part of the traveling community. This practice based learning is a case study that involves discrimination towards a patient who is part of the traveling population within our society. My group colleagues and I decided to use the same methods of collecting information as in the previous case studies. I feel very frustrated because there is a lot of ignorance within our society, lack of information and understanding of people who disregard others because of were they come from. Firstly I make reference to the NMC’s guidance on anti-discrimination practice; As a qualified nurse I am personally accountable for my practice, and when caring for my patients I must; 1.1 Respect the patient as an individual 1.2 Protect and support the health needs of individuals 1.4 I have a duty of care to patients, who are entitled to receive safe and competent care. 2.3 As a registered nurse I am personally accountable for ensuring that I promote and protect the interests and dignity of patients and clients, irrespective of gender, age, race, ability, sexuality, economic status, lifestyle, culture and religious or political beliefs. 2.4 I must promote the interest of patients. This includes helping individuals and groups gain access to health and social care, information and support relevant to their needs. The NHS is accountable for all acts and omissions that relate to equality and......

Words: 4035 - Pages: 17

Premium Essay

Blue Whip Case

...for mobile advertising: case studies Alexandra Rehak October 2008 Research from Analysys Mason Fixed Networks and Services Analysys Mason Fixed Networks and Services online market intelligence service MENA telecoms market: strategies and opportunities 2008–2013 Mobile broadband: another substitution threat for fixed operators? Business data services in Europe: market drivers and forecasts 2008–2013 Multi-play services in Western Europe: market sizings and forecasts 2008–2013 Central and Eastern European fixed telecoms: market sizings and forecasts 2008–2014 Pay TV in Western Europe: market sizings and forecasts 2005–2013 Legacy matters: ensuring a soft landing for TDM services Regulatory headaches in the transition to nextgeneration networks Next-generation network architecture: what and when? Success factors for hosted and managed VoIP in Europe Western European fixed telecoms: market sizings and forecasts 2004–13 Wireless broadband forecasts for 2008–2015: HSPA, HSPA+, EV-DO, LTE and WiMAX Mobile social networking: strategies and case studies Strategies for mobile broadband pricing and packaging Mobile proximity payments: scenarios for market development iPhone shows the way for mobile TV Critical ingredients of mobile TV: femtocells and sideloading Mobile media and entertainment in Western Europe: value chains and business models The business case for picocells and femtocells in the enterprise market Femtocells in the consumer market: business case and marketing......

Words: 1892 - Pages: 8

Free Essay

Fins3625 Course Outline 2014

...Australian School of Business Banking and Finance FINS3625 Applied Corporate Finance Course Outline Semester 1, 2014 Part A: Course-Specific Information Part B: Key Policies, Student Responsibilies and Support Table of Contents PART  A:  COURSE-­‐SPECIFIC  INFORMATION   1   STAFF  CONTACT  DETAILS   1.1   Communication  with  Staff   2   COURSE  DETAILS   2.1   Teaching  Times  and  Locations   2.2   Units  of  Credit   2.3   Summary  of  Course   2.4   Course  Aims  and  Relationship  to  Other  Courses   2.5   Student  Learning  Outcomes   3   LEARNING  AND  TEACHING  ACTIVITIES   3.1   Approach  to  Learning  and  Teaching  in  the  Course   3.2   Learning  Activities  and  Teaching  Strategies   4   ASSESSMENT   4.1   Formal  Requirements   4.2   Assessment  Details   4.3   Assessment  Format   4.4   Assignment  Submission  Procedure   4.5   Late  Submission   5   COURSE  RESOURCES   6   COURSE  EVALUATION  AND  DEVELOPMENT   7   COURSE  SCHEDULE   PART  B:  KEY  POLICIES,  STUDENT  RESPONSIBILITIES  AND  SUPPORT   8   PROGRAM  LEARNING  GOALS  AND  OUTCOMES   9   ACADEMIC  HONESTY  AND  PLAGIARISM   10   STUDENT  RESPONSIBILITIES ......

Words: 6032 - Pages: 25

Free Essay


...Assessment Exemplar Assessment tasks The table below summarises how the assessment exemplar task is to be marked and also indicates the evidence which should be retained for external moderation. |Suggested task |Suggested evidence to be retained | | | | |Project |All candidate evidence to be retained | |This project-based Graded Unit is in the form of a case | | |study and will be marked out of 100. Assessors will |All checklists to be completed and retained | |aggregate the marks achieved by the candidate for each | | |stage to arrive at an overall mark for the project. | | |Assessors will then assign a grade to the candidate for | | |this Graded Unit assessment based on the following grade | | |boundaries: | | | ...

Words: 2453 - Pages: 10

Free Essay


...Advanced Topics in Management Accounting & Control Case Study I (“Winbald”) Abstract: The following Case Study is targeting Budgeting problems of a Profit Centre (Winbald) within a large publicly listed company. Winbald was just acquired and before that, was privately owned. It is June 2013, and Anne Wright, general Manager of Winbald, is worried about her companies’ substantial underperformance against budget. She needs to understand what has happened, and what might be the best courses of action. The Case Study gives several information on the sales and costs budgeting process as well as the final budget of the company. Furthermore, the Case Study requires an evaluation of the budgeting process as well as a final suggestion (based on two possible courses of action) to the management. ------------------------------------------------- Contents Questions & possible solutions to the Case (A) Sales Budget (B) Costs Budget (C) Overall Solution Appendix (Analysis of the Case – notes to solve problems of the Case Study) A I.I Background Information to the Case A I.II Examining the Sales Budget Process ------------------------------------------------- A I.II Examining the Costs Budget Process (link to the Case Study itself) ------------------------------------------------- ------------------------------------------------- Questions & possible solutions to the Case (A) Sales Budget What do you think of the way the sales budget...

Words: 2358 - Pages: 10

Premium Essay

V , S Case Analysis

...Yu, Wantao (2011) Operations strategy, business environment, operations resources and performance: an empirical study of retail firms in China. PhD thesis, University of Nottingham. Access from the University of Nottingham repository: Copyright and reuse: The Nottingham ePrints service makes this work by researchers of the University of Nottingham available open access under the following conditions. · Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. · To the extent reasonable and practicable the material made available in Nottingham ePrints has been checked for eligibility before being made available. · Copies of full items can be used for personal research or study, educational, or notfor-profit purposes without prior permission or charge provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. · Quotations or similar reproductions must be sufficiently acknowledged. Please see our full end user licence at: A note on versions: The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher’s version. Please see the...

Words: 19791 - Pages: 80

Premium Essay

Cis 150 Case Study

...Case Report #1 Names: James J. Parrott, Daniel Dadi, Kevin Kleier Case: 2.4 – (Jake Baker) Course: CIS150-01 Date: October 2nd, 2011 1) Identify in a couple of sentences the “ethical dilemma” (or ethical question) inherent in the Case selected. Pose an open-ended question that generates many possible answers, not just a question that can be simply answered with a “yes” or “no” response. The ethical dilemma in the Jake Baker case concerns our nation’s most fought for and prided amendment, the freedom of speech. The main issue we, a society, face in this case is the right to feel safe and when does that become violated? We should use our best judgment to distinguish when someone is exercising their first amendment right or if they are stepping over the boundaries into life-threatening remarks. The question we would like to pose is “When should we deem a statement life-threatening?” 2) Identify in a couple of sentences the specific information technology (I.T) components that create the special circumstances for the Case you have selected. Information technology has allowed us to share thoughts and ideas to anyone virtually anywhere as long as they have a computer or a PDA with internet connectivity. This plays a huge role in this case because Jake Baker has found someone whom has his same interest in unique sexual fantasies and is able to communicate with them through the internet. Jake uses three types of IT components which are e-mail, internet and USENET.......

Words: 2141 - Pages: 9

Premium Essay

Spanish Consumers' Perception of Functional Foods

...2013 Charlotte Bussmann Pablo Medina Oisin Halpin Leyre Santana León Universidad Carlos III Madrid 8.11.2013 2013 Charlotte Bussmann Pablo Medina Oisin Halpin Leyre Santana León Universidad Carlos III Madrid 8.11.2013 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Spanish Consumers‘ Perception of Functional Foods – A case study of Puleva Omega-3 Table of Contents 1. Introduction 2 1.1. Presentation of the Problem 2 1.1.1. Focus of our Study 2 1.2. Purpose of the Thesis 3 1.2.1. Research Question 3 1.3. Clarification of the Main Concepts 3 1.4. Structure of the Thesis 4 2. Methodology and Theory 5 2.1. Methodology 5 2.1.1. Research Design 5 2.2. Method 8 2.3. Research Techniques 8 2.3.1. Laddering 8 2.3.2. Questionnaire 10 3. Potential Conclusions 14 3.1. Recommendations to the Ebro Puleva Company 16 Appendices 17 Appendix 1 – Types of functional food. 17 Appendix 2 – SWOT Analysis of PO-3. 17 Appendix 3 – Purposes of Mixed Methods Research. 18 Appendix 4 – Hypothetical Laddering Interview + MEC 19 Appendix 5 – The Questionnaire Design. 20 Bibliography 32 1.......

Words: 8078 - Pages: 33

Premium Essay

Journal of Purchasing & Supply Management

...ARTICLE IN PRESS Journal of Purchasing & Supply Management 15 (2009) 187–197 Contents lists available at ScienceDirect Journal of Purchasing & Supply Management journal homepage: Supplier involvement in new product development and innovation: Taking stock and looking to the future Thomas E. Johnsen à Purchasing & Supply Management, Audencia Nantes School of Management, 8 route de la Joneliere, BP 31222—44312 Nantes Cedex 3, France a r t i c l e in fo Article history: Received 18 November 2008 Received in revised form 19 March 2009 Accepted 25 March 2009 Keywords: Supplier involvement New product development Supplier relationships abstract This paper provides a comprehensive and critical review and synthesis of the current state of empirical research into supplier involvement in new product development (NPD). The paper begins by defining supplier involvement in NPD and evaluating the rationale for supplier involvement in NPD. This suggests that early and extensive supplier involvement in NPD projects has the potential to improve NPD effectiveness and efficiency, however, existing research remains fragmented and empirical findings to date show conflicting results. The paper takes stock of the research on supplier involvement in NPD, tracing the origins of the literature to the late 1980s, and evaluating the development of the field up to the present day. From this broad base of empirical research the analysis identifies a set of......

Words: 8850 - Pages: 36

Premium Essay

Cma Guideline

...carefully since it outlines all of the rules governing the Program. These rules are intended to ensure, on the one hand, that all candidates master the skills necessary to practice the profession and, on the other hand, that everyone is treated equally. It is in this spirit that the moderators, correctors and staff of the Order make sure that they are respected. Note: Wherever there is a difference in interpretation, the French version of this Guide will prevail over the English version. o Happy reading! 2 2013-2014 Candidate’s Guide Table of contents Note to Readers Chapter 1 CMA Strategic Leadership Program (SLP) 1.1 1.2 SLP objectives and basics The SLP in steps 1.2.1 Phase 1 - Development Learning activities 1.2.2 Case Examination 1.2.3 Phase 2 - Application 1.2.4 Report to the Board 1.2.5 Practical experience Evaluation methods for learning activities and national examinations 1.3.1 Evaluation of learning activities 1.3.2 Evaluation of the national examinations SLP management rules 1.4.1 Educational material and SLP Site 1.4.2 Attendance at interactive sessions Lateness or absences of less than three hours Absences of three hours or more 1.4.3 Group and team formation 1.4.4 Changing groups and teams Other useful information 1.5.1...

Words: 6775 - Pages: 28