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Case Study 525

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MBA 525 - Module 3: Case Study Analysis
Case Study:
“The Third Battle of Bull Run: The Disney’s America Theme Park (B)”
Purpose:
The purpose of this assignment is to read a case study and identify the most significant business problem the company faced while assessing the various types of organizational communications used to manage the problem.
Assignment:
Your task is to read the case study, and after careful analysis, formulate a succinct response that is no longer than two double-spaced typed pages. You must also include a title page and separate reference page. Your response must include a clear identification of the most significant business problem facing Disney, prompting the public statement. Remember this is your educated opinion which must be supported with evidence. You may find the evidence needed in the case study, but you may also use credible external sources. In addition, your response must assess the various types of organizational communication
Disney used to manage the problem. Examine the different audiences/constituencies and determine how the message differed or would have differed. It is important that your paper has the three sections— introduction with a thesis, body with support for the thesis, and a conclusion.
Statement on graduate-level writing requirements
Your writing reflects your ideas and communicates your understanding of the topic to the instructor. This assignment will be graded on the composition elements listed below, as well as your understanding of the content: Successful graduate-level writing should demonstrate
 Proofreading skills
 Correct grammar and punctuation
 Logical organization
 Proper content presentation (introduction, body, conclusion)
 Correct formatting for citations, references, and headings
 Correct and consistent use of APA style and formatting

Grading Rubric

Elements

Criteria
Shows depth and understanding of the case study and business problem Knowledge/
Understanding
30 points

Thesis for paper is clearly identified and logically developed throughout the paper
Reasoning is sound, compelling, and well supported

Exceptional

Ratings
Proficient Basic

Insufficient

Missing

Clear and appropriate support for position stated throughout paper
Case study and any additional sources are synthesized and integrated effectively
Research
50 points

The case study is sufficiently and correctly used to support arguments
Identifies and assesses types of organizational communications used to address the issue
Course material is integrated and applied to case study demonstrating understanding Demonstrates evidence of graduate-level writing mechanics

Writing
20 points

Minimum paper requirements
(length, topic, research, integration of core values) are met
Follows APA formatting requirements

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