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Case Study 6 Apple, Google, and Microsoft Battle for Your Internet Experience

In: Business and Management

Submitted By ElenaSezionova
Words 785
Pages 4
1. Compare the business models and areas of strength of Apple, Google, and Microsoft.
Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring consumers to the Apple marketplace. They even stopped Google in its plans to allow Google applications to work on Apple products (Google Maps). So, by doing it Apple is trying to capitalize on their loyal customer base.
Google: its business model focused on the Internet and the Web. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. After, when Google bought Motorola, it gives Google the ability to make its own cell phones and tablet devices. However, when they tried to enter completely new territory their Nexus One smartphone was unsuccessful.
Microsoft: its business model focused on the desktop computer running the Windows operating system and Office desktop productivity applications. While Microsoft is trying to expand its presence on the Internet, it still must try to keep customers bound to the desktop computer.
2. Why is mobile computing so important to these free firms? Evaluate the mobile platform offerings of each firm.
Apple: the mobile platform that Apple provides with its products is “iOS”. This mobile platform is the closed platform that is it is applicable for apple products and only apple apps could work on this.
Google: the mobile platform that Google provides is “Android”. This mobile platform is open platform when compared to the mobile platform offered by Apple. This is

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