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Case Study Analysis Paper

In: Business and Management

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Case Study Analysis_WK5
PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis
The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone.
Consumer Behavior
Consumer behavior refers to the study of why, when, where and how the consumers and customers do and do not buy the particular product or service. The consumers behaviors try to conceptualize the decision making process employed by the buyer for buying the products in both the groups and individual decisions. The consumer behaviors’ studies include the characteristics of...

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