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Case Study Apple 2006

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Submitted By mejie
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APPLE COMPUTER
AND
STEVE P. JOBS (2006): PIXAR ANIMATION AND WALT DISNEY COMPANY

Prepared by:
AYURO, Roselyn
CULPA, Cielo Mae
CANO, Russel Paul
EDER, Greniel Ann
PEREZ, Jessamae
DATE: February 20, 2012
TO: Apple Computer and Steve P. Jobs (2006): Pixar Animation and Walt
Disney Company
FROM: Accounting Students Consulting Team, UMAK Chapter
RE: Analysis of Apple Company’s future and its competitive advantage

BRIEF SUMMARY:
 This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image., this report tries to identify strategies that make their company more competitive. The analysis uses SWOT, IFAS, EFAS and other similar evaluative tools to reach an understandable and valid generalization.

SITUATION DEFINITON:

• CURRENT PERFORMANCE
Today Apple’s operations are as diversified as they were never before. With its currently 13,599 employees worldwide it generated revenue of $63 million in the last quarter. It holds cash reserves of over %4.5 billion and has a ROIC of 3.05%. Apple’s operations are spread around the PC industry, computer peripherals and the software and service industry. In the overall PC industry Apple’s market share has diminished to a skinny 2.1%. Apple itself doesn’t look itself at the overall PC market, as it has defined 4 specific markets on which it currently focuses on. The market shares in these sectors are to some extent more significant.

In the peripherals sector (besides the iSight digital video camera and displays), Apple has been particularly successful through its innovative iPod (digital MP3 music player) as the market share in terms of revenues was 54% and in terms of

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