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Case Study: Chasseur Chickens Pty Ltd

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CPA PROGRAM – PROFESSIONAL LEVEL

GLOBAL STRATEGY AND LEADERSHIP
CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD
WEBINAR 2014 CASE STUDY 1
AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL

Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2014 (Edition 14a) The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice, please consult a suitable qualified professional. CPA Australia Ltd, Deakin University and the author(s) of the Information (Entities) make no representation about the content and suitability of this Information for any purpose. The Entities disclaim all warranties with regard to the contents and in no event will be liable for any loss and/or damage whatsoever resulting from loss of income or profits, whether in an action of contract, negligence or other tortious action, arising in connection with the use and performance of and/or reliance of the Information.

CPA PROGRAM – PROFESSIONAL LEVEL

GLOBAL STRATEGY AND LEADERSHIP
CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD
WEBINAR 2014 CASE STUDY 1
AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL

Contents
Introduction 1

Case facts
Industry information The global chicken meat processing industry The Australian poultry meat processing industry The production process Industry key success factors Competition in the Australian chicken meat farming and processing industry Chasseur Chickens Pty Ltd Chasseur Chickens Pty Ltd – Background Chasseur’s business strategy Chasseur’s recent performance Operations and production People and management A recent board meeting Glossary References Appendix 1: Chicken meat farming and processing stages

2
3 3 4 8 11 12 14 14 15 16 17 18 18 19 19 20

Questions
Tasks

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22

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